mit annual conference 2009 presentation

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MIT Legatum Center 2009 Annual Conference Leila Chirayath Janah Founder and CEO, Samasource

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Microwork for the World's Poor

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Page 1: Mit Annual Conference 2009 Presentation

MIT Legatum Center 2009 Annual ConferenceLeila Chirayath Janah

Founder and CEO, Samasource

Page 2: Mit Annual Conference 2009 Presentation

The NeedPaul Parach, 24Dadaab, KenyaRefugee Work Program

Born in South Sudan

Orphaned at 9, walked to Kakuma camp

Denied formal employment

Speaks English

Learned to use a computer 2 months ago

samasourcegive workTM

Page 3: Mit Annual Conference 2009 Presentation

samasourcegive workTM

1.2 billion youth in the worldat least 200M in Africa (World Bank)

+

50% unemploymentup to 70% in some regions (World Bank)

+

Rising education levels and literacyLiteracy now at 84% globally, up from 76% last decade (UNESCO)

=

Page 4: Mit Annual Conference 2009 Presentation

samasourcegive workTM

“I joined the militia because I thought I could get paid after the war. I knew I was risking my life but I had no other choice. My mother was finding it hard to feed us. I

joined to have a job.” - Sylvestre, 18, Congo-Brazzaville.

Page 5: Mit Annual Conference 2009 Presentation

samasourcegive workTM

Microwork (or, The World Really is Flat)

samasource

Mako

Abdiyo

Hassan

Marian

web services

virtual assistance

data entry

image moderation

trainingquality assurance

contractingbilling and invoicing

Page 6: Mit Annual Conference 2009 Presentation

samasourcegive workTM

Our secret sauce: transparency

Worker bio, earnings

Partner story

Connection tools:$$, work, or social

mediaEarnings to date: $335Projects to date: 12

Client testimonials:

Working with Tashina has been a pleasure -- she manages my calendaring and travel booking with ease.

See more >>

Page 7: Mit Annual Conference 2009 Presentation

samasourcegive workTM

Subscriptions

App Test - Painless Application Testing

SimpleAutomated Transparent

Page 8: Mit Annual Conference 2009 Presentation

samasourcegive workTM

Major Wins

Rockefeller FoundationTempleton FoundationBusiness in Development NetworkStanford Social Enterprise ChallengeRainer Arnhold Fellowship

Premal Shah, President, KivaBill Trenchard, former CEO, LiveOpsDr. Paul Milgrom, Stanford UniversityTim Ferriss, Four-Hour WorkweekMohamoud Jibrell, CTO, Ford Foundation

Partnerships & Support

Grants & Funding Donors & Advisors

Growth

6 Countries

18 Service Partners

517 workers

$220Kin sales

Since September 2008:

Page 9: Mit Annual Conference 2009 Presentation

samasourcegive workTM

Future Directions

More PartnersMore Work

Virtual Goods

Imagine a virtual fair trade handbag or UNICEF card

Virtual goods = $2.5B market, 0 (or very low) marginal cost to produce

What we could offer: Customized songs, poems, sayings, images, e-cards

Capture the 15% margin on socially labeled goods

Great existing relationship with largest distribution channel in the world

Domestic expansion pilot in E. Palo Alto

Growing our hubs in South Asia, E. Africa

Page 10: Mit Annual Conference 2009 Presentation

samasourcegive workTM

Our Impact

Paul is no longer a “lost

boy”