mit enterprise forum 13th annual event-internet business models: from clicks to $
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Ayla Matalon, Executive Director, MIT Enterprise ForumTRANSCRIPT
1The MIT Enterprise Forum of Israel
13th annual event:Internet Business
Models
In cooperation with:
Tel Aviv University Faculty of Management – The Leon Recanati
Graduate School of Business Administration
2The MIT Enterprise Forum of Israel
Internet Business Models
Entrepreneurs
Yaron Galai, Quigo Inon Axel, Kasamba Benny Arbel, MyThings Yael Elish, eSnips
Professionals Zeev Fisher, AZF Law Firm Rina Shainski, Carmel Ventures
3The MIT Enterprise Forum of Israel
Internet Business Models
Advertising eSnips; answers.COM, yad2, yahoo...
Commission Kasamba, Paypal...
Subscription / Sales Amazon, dating sites, wall street journal
online, domain register..
Internet Biz Sales Quigo, Commtouch...
4The MIT Enterprise Forum of Israel
Timeline: Client to WEB
Stage I - Client companies (SW)freeware, shareware, bundling, license
Incredimail, iMesh, ICQ, HotBar, Contact.com
Stage 2 – WEB companies Shopping.com, R U Sure
B2B (Quigo, Commtouch)B2C (Kasamba, MyThings, eSnips)
services, social networks, market place…
5The MIT Enterprise Forum of Israel
Challenges
Design, messages, first visits, repeat visits, stickiness, sales, billing. launch
Stay above the noise Traffic
6The MIT Enterprise Forum of Israel
Product Position Statement We asked the four entrepreneurs to
describe their companies to us… in a nutshell
Geoffrey Moore’s Elevator Pitch
For [target end user]Who wants/needs [compelling reason to buy]The [product name] is a [product category]That provides [key benefit].Unlike [main competitor],The [product name] [key differentiation]
7The MIT Enterprise Forum of Israel
Quigo in a nutshell
...for premium online publishers ...who want to sell text ads on a cost-
per-click bidding basis ... Quigo's AdSonar is a private-label
auction-based, ad marketplace ...that allows publishers to sell
directly to advertisers in a transparent way
...unlike Google's AdSense which operates as a black box and takes advertiser ownership away from publishers
8The MIT Enterprise Forum of Israel
Kasamba in a nutshell
Kasamba develops and operates a platform (marketplace) for expert advice, in an easy, communicative and authentic feedback environment.. More than 30,000 experts are available for advice, live, over the web, in more than 600 categories.
9The MIT Enterprise Forum of Israel
MyThings in a nutshell
MyThings is a web based application in the infomediary space.
That provides one simple place online … For consumers, to catalogue, organize and track and make and manage most of their personal belongings, and … For Retailers & OEMs, who gain a vehicle to engage customers post-sale, cross-sell related products & services, communicate, and protect.
MyThings key differentiation: 1. Only owner of full consumer ownership data (multi-items
& multi-sources) 2. No-one else connects (a) deep consumer ownership data
with (b) comprehensive product DB and (c) in-depth, value added aggregates services /content /community tools
3. No-one has a Web 2.0 independent platform… non retailer, OEM or brand specific like MyThings
10The MIT Enterprise Forum of Israel
eSnips in a nutshell
For [mainstream consumers (as opposed to younger
audiences/techies)]
Who want / need [One place to manage everything around content -
store share publish, recreate, distribute - any type of file ]
eSnips is a [ Social Content Sharing Site ]
That provides [ CONVENIENCE around managing and sharing content
online and SOCIAL INTERACTION ].
Unlike [managing your content in several different sites],
eSnips [Lets you do everything around your content in one place,
and within a social framework]
11The MIT Enterprise Forum of Israel
The MIT Enterprise Forum
For [Entrepreneurs and Entrepreneurs to be]
Who need [advice or mentorship regarding their business strategy]The [MIT Forum Tailored Brainstorming Session] is a [service]That provides [a faster learning curve for you].Unlike [making your own mistakes],[you can learn from other people’s experience and enjoy their know-how and network]
12The MIT Enterprise Forum of Israel
Internet Business Models: from Clicks to $
Rina Shainski, Carmel Ventures
Yaron Galai, QuigoInon Axel, KasambaBenny Arbel, MyThings Yael Elish, eSnips
Zeev Fisher, Appelfeld Zer Fisher
MIT Enterprise Forum 13th Annual Event December 25th