mit meets lh: cabin of the future mit meets lufthansa 2003 workshop #4 the cabin of the future...

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MIT meets LH: Cabin of the Futu MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen, Christian Schmitt, Jennifer Topinka, Georg Walter, Shiro Yamanaka

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Page 1: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

MIT meets Lufthansa 2003Workshop #4

The Cabin of the FutureJanuary 8-9, 2003

Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen, Christian Schmitt, Jennifer Topinka, Georg Walter, Shiro Yamanaka

Page 2: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Imagine…

…a longhaul flight where you

• work like in your office

• sleep like at home

• sit like in your living room

• eat like in your favorite restaurant

• feel like you are out in nature

• watch the movie you missed last week

Page 3: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Imagine…

…you simply forget you are on a plane.

Page 4: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Creative Process of the Workshop

Kick-off Presentation

Definition of Workshop

Goal

Identification of

PassengerNeeds

Generation of Ideas

Classification into

Major Issues

Formulationof

Long TermVision

Implication for

the Airlines

Short TermImplement-

ation

Page 5: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Passenger Desires are Identified According to the Five Senses

Smell

Learn

Exercise

Sleep

Communicate

Hygiene

View

Be Entertained

Store & Retrieve

Hear

Work

Play

WithdrawMoveSit

Eat & Drink

Feel

Taste

Page 6: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Five Major Issues and Trends Characterize the Cabin of the Future

Cabin Layout

Modularized

Seat

Multi-Purpose

Atmosphere

Naturalized

Entertainment Personalized

Catering

Flexible

Page 7: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Cabin LayoutModularized

Group Seating

Working Area

Sleeper Compartment

Hygiene Section

Seat Multi-Purpose

Ergonomically Adaptable

Luggage Storage in Seat

AtmosphereNaturalized

Silent Cabin / Live Plants

Individual Climate Control

Larger Window

Entertainment Personalized

Virtual Reality Hardware (Visual Shield, Helmet, Glove)

On-board Network

Interaction with Other Passengers

CateringFlexible

Restaurant in the Air

Automatic Food Delivery and Trash Disposal

Examples for the Long-Term Vision

Page 8: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Implication of Long-Term Vision for the Airlines

• Elimination of the 3-class cabin

• Offer variety of cabin functions and services

• Additional revenue sources

• Large investment in new equipment and technology

• Change in crew requirements

• Change in space utilization

• Increase in maintenance

• Decreasing lifecycle of cabin equipment

Page 9: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Cabin LayoutModularized

Hygiene section in the lower level

Seat Multi-Purpose

In-seat exercising devices

Inflatable headrest

AtmosphereNaturalized

More humid air

Light effects

Entertainment Personalized

“FlyNet”

Pre-flight ordering of entertainment

Wireless headphone

CateringFlexible

Vending machine

Pre-flight selection

Examples for the Short-Term Implementation

Page 10: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Thank you for your attention.

Have a nice flight into the future!!

Page 11: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Appendix

Page 12: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Future Design Concepts

reconfigurable seating-group space

-family seating

removable container-toilets, offices, showers, sport

facility

children play room

working compartment

-secure, private, comfortable

-tel, net, copy, fax

buy “sleeper,” “worker” seat assignments-hour-wise

sleeper for everyone-lift up

-sleeping cocoon

partition for everyone

restrooms, galleys, shower, etc in separate area-lower deck

more restroom

Modular Cabin Layout

Page 13: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Future Design Concepts

Group Seating Working Sleeper Hygiene

Modular Cabin Layout

Future Trend…-Elimination of the 3-class cabin-Airline offers variety of cabin function sections and services-Passengers buy section and service they choose for the duration desired

Page 14: MIT meets LH: Cabin of the Future MIT meets Lufthansa 2003 Workshop #4 The Cabin of the Future January 8-9, 2003 Dr. Ruediger Hoeben-Stoermer, Steve Jacobsen,

MIT meets LH: Cabin of the Future

Evaluation Criteria for LH

•Cost

•Flexibility

•Additional Revenue Sources

•Easy & Cheap Maintenance

•Reliability

•Weight

•Uniqueness

•Logistical Efficiency