MITOMED PROJECT

MITOMEDModels of Integrated TOurism in the MEDiterranean

ANALYSIS OF THE CAPITALISATION POTENTIAL

MITOMED 3rd Official Meeting Larnaca 19th-20th March 2015

Tuscany Region

CAPITALISATION SURVEY

This analysis reviews features – objectives, methodologies, results etc. - of projects funded by

• the MED Programme 2007-2013, particularly in the framework of the MED Maritime Call for Proposals (January 2014)

• the Cross-Border Cooperation Programme Italy – France Maritime, with the view to identify synergies and common approaches with the MITOMED project

MED PROGRAMME

25 Themes (4 relevant)

1. Agri-food

2. Co-ops

3. Collaborative planning

4. Cultural and creative industries

5. Cultural heritage

6. Energy

7. Forest

8. Furniture

9. Industrial areas

10. Inno-SMEs

11. Integrated management

of coastal areas

12. ITC

13. Logistics

14. Maritime transport

15. Multiple

16. Ports

17. Retail

18. Social and corporate responsability

19. Territorial management

20. Textile and clothing

21. Tourism

22. Urban markets

23. Urban transport

24. Waste management

25. Water resources

PORTS:• DEVELOP-MED - Maritime Market and Management of MED Ports• OPTIMIZEMED - Intermodal Transport And Maritime Safety• POSEIDON - Integrated Approach For Harbours

INTEGRATED MANAGEMENT OF COASTAL AREAS:• MAREMED - MAritme REgions cooperation for MEDiterranean • MEDPAN NORTH - Mediterranean Marine Protected Areas Network -

North • COASTGAP - Coastal Governance

TOURISM:• InnoNauTICs - Innovation for Nautical Development Sector in the

Mediterranean Area• SHIFT - Sustainable Tourism In Fragile Territories • SusTEn - Sustainable Tourism Entrepreneurship Mechanism • NEMO - NEtworking for the developMent of maritime tOurism• TOURMEDASSETS - Growth Potential Of Coastal Tourism

THE MED PROGRAMME - 11 relevant projects

 NEMO: NEtworking for the developMent of maritime tOurism at EUSAIR

level

Objectives: • transnational approach to develop Fisheries related tourism in

Adriatic/Ionian Regions + integrated maritime policy and coastal development protecting environment and biodiversity

• Shared methodology to standardize mapping activities and data collection/comparison from Institutions, Science, Socio Economic levels;

• Foresight study connecting fishing activities to territorial tourism potential and contributing to sea protection reducing fishing effort;

• - Action Plan for future cooperation projects fostering integrated marine/maritime approach.

LP: Marche Region, Dep. Agriculture, Forestry and Fishery – ItalyPartners: Bologna University, Mediterranean Agronomic Institute Bari, Erfc

Western Greece, Institute Of Oceanography And Fisheries (HR), Split Dalmatia County

MED Maritime Call – The NEMO project

 TOURMEDASSETS: Enhancing the growth potential of coastal tourism

concentration through an innovative, green and inclusive mobilisation of Med area local assets

Rationale:1) lack of knowledge to ensure growth of tourism industry;2) lack of knowledge to address sustainable and innovative policies for the

MED area

Objective: provide a Decision Support System to:• identify assets on which policy makers can stimulate growth of tourism• Identify global challenges to the development of such assets• design innovative policies to be competitive on the global tourism

market, while keeping tourism’s sustainability

LP: University of Venice Ca'Foscari - Department of Economics, ItalyPartners: University of Malaga (ES), University of Split (HR), University of

Algarve (PT)

MED Maritime Call – The TOURMEDASSETS project

 SHIFT - Sustainable Tourism In Fragile Territories

Objective:to experiment strategies to foster sustainable tourism in Mediterranean

fragile coastal areas and islands through a transnational partnership proposing an Integrated Quality Management model to optimise supply;

to redistribute tourism pressure over an extended season and toward different market segments drawn from local cultural and natural diversity.

LP: Naples Chamber of CommercePartners: • Region of East Macedonia & Thrace • Chamber of Commerce of Valencia • Prefecture of Dodecanese • Business Confederation of the Province of Alicante • Andalusian Council of Chambers of Commerce• Foundation of the Valencian Community-European Region

Chamber of Commerce & Industry of Marseille Provence

MED Programme – The SHIFT project

 SusTEn Mechanism (Sustainable Tourism Entrepreneurship Mechanism): Approaching Territorial Sustainability through Developing Tourism and Culture based Entrepreneurship

Objective: Sustainable Tourism Businesses & Enterprises for sustainable and balanced regional socio-economic development and management of natural and cultural assets, through polycentric regional development of related sectors (food, culture, handicraft, etc.)

LP: Laboratory of research and tourism – University of Patras

Partners: • Region of Attica / Business and Innovation Centre of Attika • IRECOOP VENETO / Province of Ragusa / Provincia di Venezia• Foundation University-Enterprise of the Balearic Islands (FUEIB)• Chamber of Commerce and Industry of Primorska – Slovenia• Town Council of Palma of Mallorca• Chamber of Commerce and Industry of Lyon - PACA

MED Programme – The SusTEn project

The Italy – France Maritime Programme

4 Priorities

• Priority 1 - Accessibility and communication networks  

• Priority 2 - Innovation and competitiveness

• Priority 3 - Natural and Cultural Resources

• Priority 4 - Integrating resources and services

• ODYSSEA FIM – Network of Ports

• TOURRENIA – Niche Tourism

• ARCIPELAGO MEDITERRANEO – Med Islands

• P.E.R.L.A. – Coastal Accessibility

• TERRAGIR – Rural Innovation

• TPE - Tourism Ports Environnement

• MOMAR – Maritime Monitoring

• ACCESSIT – Heritage Accessibility

• I-PERLA - Coastal Accessibility

• TERRAGIR 2 - Rural Innovation

• MISTRAL + Costal Integrated Management Model

• SICOMAR - Maritime Monitoring

IFM PROGRAMME - 12 relevant projects

 TPE - Tourism Ports Environnement

Objective:increase attractiveness of ports and the territory through integrated

governance of tourism ports, balanced environmental management and high quality of tourism offer in the entire area

LP: Regione Liguria - Settore Affari Comunitari e Relazioni Internazionali

Partners:• Collectivité Territoriale de Corse – Agence de Développement

Economique• Collectivité Territoriale de Corse – Office de l’Environnement• Regione Autonoma della Sardegna – Assessorato Turismo, Artigianato e

Commercio-Direzione Generale,• Provincia di Olbia-Tempio- Programmazione e Pianificazione Territoriale• Provincia di Lucca – Sviluppo economico e innovazione territoriale

IFM Programme – The TPE project

 TOURRENIA – Niche Tourism

Objective:improve positioning of MED tourism for cultured and demanding tourists by

improving knowledge, information and management of complex tourism systems and networks

LP: Comune di Palau

Partners:• Office de Tourisme de l’Agglomération de Bastia• Comune di Porto Venere- Ufficio Direzione• Centro di Ricerca, Sviluppo e Studi Superiori in Sardegna• Comune di Forte dei Marmi- Settore Turismo

IFM Programme – The TOURRENIA project

Projects on Tourism

1. NEWCIMED2. Newper3. HELAND4. MED-Route5. ShMILE 26. MEET*7. S&T MED*8. UMAYYAD*9. Live your tour*10. F.O.P11. GOALS12. ONMEST 213. I AM*

ENPI CBC MED - 4 Priorities

Enhancing cultural heritage and sustainable

tourism

NEWPER: New Performances for Mediterranean Tourism

Specific objective

Improvement of the innovative governance process aimed at the valorisation of secondary tourist destinations at local level

Expected results

• Enhanced knowledge of the public governance system in the tourism sector and efficiency of tourism advertising programmes in the areas involved• Development of a shared pilot model among local authorities to improve the competitiveness of tourism sector governance• Drafting and promotion of a guide on to “How to improve the governance of public tourism policies to privilege secondary tourist destinations”• Improvement of the attractiveness of secondary tourism destinations

Partnership•Promuovi Italia (Italy, Lazio) – LP • Sviluppo Lazio (Italy, Lazio)•Municipality of Rome - Tourism Department (Italy, Lazio)•Interdisciplinary Center Herzliya (Israel)• Municipality of Larnaca (Cyprus) • Research Centre Ideactiva (Italy, Lazio) •Campus for Medicine and Research in the Galilee (Israel)

HELAND: Promoting socio-economic sustainable development through innovative technological actions for Mediterranean tourism-heritage and landscapes protection clusters

Specific objective

Development and dissemination of common diagnosis, procedures and multidisciplinary advanced technologies for the integrated management, exploitation and promotion of the cultural heritage and landscape protection to foster quality and sustainable tourism

Expected results

• Assessment of the management of selected touristic sites in partner areas• Design of a set of “sustainable tourism” indicators• Transfer of advanced technologies (GIS, augmented reality, 3D) for the integratedmanagement of identified touristic sites• Diffusion across the Mediterranean area of the best practices developed by the project

Partnership• University of Malta - Institute for Tourism, Travel and Culture (Malta) - LP• Temi Zammit Foundation (Malta) • Geredis (Spain, Comunidad Valenciana)• Intraeco Foundation (Spain, Comunidad Valenciana)• Larnaca District Development Agency (Cyprus) • Royal Marine Conservation Society (Jordan)• Applied Research Institute (Palestinian Authority)• Lebanese University, Faculty of Tourism and Hospitality Management (Lebanon)• Shouf Biosphere Reserve (Lebanon)• Jordan University of Science and Technology, Dept. Urban Planning (Jordan)

GOALS: GOvernance for Achieving Local Strategies for tourism

Specific objective

• To experiment innovative structures of tourism planning/management based on broad institutional/socio-economic cooperation• To foster the application of “Total Quality Management” systems and schemes forsustainable tourism development in target areas

Expected results

• Defined models of governance for the participation of civil society, local communities and institutions in processes setting up tourism strategies• At least 7 thematic itineraries and 28 packages created/promoted according to the criteria of “Total Quality Management”• Improved capacity of SMEs to provide competitive products and services• Tourism flows better distributed in time and space

Partnership

• IRVAT (Italy, Campania) - LP • HCL - Management (Greece, Attiki)• Leaders Organization (Palestine)• Lebanon Development for People and Nature Association (Lebanon)• Official Chamber of Commerce, Industry and Shipping of Seville (Spain, Andalucía)• Jordan University of Science and Technology - JUST (Jordan, Irbid)• German-Arab Chamber of Industry & Commerce (Egypt, Al Iskandanyah)

From other Cooperation Programme:

South East Europe

InTourAct project

Objectives:

• Ensuring an integrated approach in tourism development planning in terms of synergies with the policies related to tourism and from a geographic point of view

• promoting not only the central tourist destinations but also the surrounding areas, towards the extension of the tourist season, a reduction of tourism concentration, environmental and economic sustainability and supply enhancement

• promoting the bottom up analysis, planning and evaluation of tourist development to optimize the resources and socio-economic knowledge and to increase the attractiveness and competitiveness of innovative models and supplies;

• Building and setting up a transnational sustainable and integrated tourism development forum for urban and periurban/rural areas.

The project therefore aims at drafting integrated and sustainable tourism action plans for peri-urban areas through a participatory approach thus contributing towards the development of functional regions in a key economic sector.

Partners:

• Province of Rimini Prov. Rimini (Italy) - LP• West-Pannon Regional Development Company (Hungary)• Lake Balaton Development Coordination Agency (Hungary)• Province of Campobasso Province of Campobasso (Italy)• Municipality of Lecce Comune di Lecce (Italy)

• Municipality of Kavala (Greece)• Business Support Centre Ltd., Kranj (Slovenia)• Municipality of Blagoevgrad (Bulgaria)• City of Dubrovnik (Croatia)• Town of Glina (Croatia)• Sarajevo Economic Region Development Agency SERDA

(Bosnia & Herzegovina)

Thank you!

mitomed@regione.toscana.it