T H I N K L I K E A T E C H R E C R U I T E R :

R E S H A P E Y O U R D I G I TA L S T O RY T E L L I N G T O AT T R A C T Y O U N G P R O F E S S I O N A L S

P R E S E N T E D B Y M I T T Y C H A N G 2 0 1 7

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

L E T ’ S TA L K A B O U T

R O TA RY

P R E S E N T E D B Y M I T T Y C H A N G S E P T E M B E R 2 0 1 5

O U R G O A L : M A S T E R T H E O N L I N E

S T O RY T E L L I N G O F O U R C L U B

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

H O W M A N Y P E O P L E K N O W W H AT R O TA RY I S A N D W H AT

W E D O ?

6 8 % O F T H E C U R R E N T W O R K F O R C E I S U N D E R T H E A G E O F 5 0 .

3 4 % I S U N D E R T H E A G E O F 3 5 .

L E S S T H A N 4 % O F R O TA R I A N S W O R L D W I D E A R E U N D E R T H E A G E O F 3 5 .

O V E R H A L F O F T H E W O R L D ’ S P O P U L AT I O N I S U N D E R T H E A G E O F 3 5

1 . T E C H N O L O G Y W I L L C O N T I N U E A D VA N C I N G E V E RY D AY.

1 . T E C H N O L O G Y W I L L C O N T I N U E A D VA N C I N G E V E RY D AY.

2 . O V E R 3 6 0 , 0 0 0 B A B I E S A R E B O R N E A C H D AY.

1 . T E C H N O L O G Y W I L L C O N T I N U E A D VA N C I N G E V E RY D AY.

2 . O V E R 3 6 0 , 0 0 0 B A B I E S A R E B O R N E A C H D AY.

W E D O T H I S F O R T H E F U T U R E O F R O TA RY

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

A S K Y O U R S E L F : W O U L D V I S I T I N G M Y W E B S I T E

AT T R A C T A S T R A N G E R I N T O C O M I N G T O M Y C L U B M E E T I N G ?

W H AT I S T H E B A S I S O F G O O D D I G I TA L

S T O RY T E L L I N G ?

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

L E S S O N # 1 F I R S T I M P R E S S I O N S

A R E C R I T I C A L .

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

L E S S O N # 2 P S Y C H O G R A P H I C S

N O T D E M O G R A P H I C S

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

L E S S O N # 3 T E L L T H E W H Y

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

L E S S O N # 4 P U B L I C - FA C I N G ,

V I S U A L LY S T U N N I N G W E B S I T E S R E Q U I R E D

AT T R A C T I N G T H E N E X T G E N E R AT I O N S I N T O R O TA RY

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

T I M E F O R T H AT FA C E L I F T.

D R A G O N S L AY E R S , W E N E E D O U R R O TA RY C L U B S

T O P R I O R I T I Z E A S T R O N G O N L I N E P R E S E N C E

O K , I G E T I T, B U T H O W C A N I H E L P M Y C L U B S D O T H I S ?

W E N E E D T O P R I O R I T I Z E A

S T R O N G O N L I N E P R E S E N C E

B U I L D I N G A N AT T R A C T I V E R O TA RY W E B S I T E R E Q U I R E S A W E B S I T E

D E V E L O P E R , R I G H T ?

B U I L D I N G A N AT T R A C T I V E R O TA RY W E B S I T E R E Q U I R E S A W E B S I T E

D E V E L O P E R , R I G H T ?

N O P E .

B U T I T R E Q U I R E S M O N E Y, R I G H T ?

N O P E .

+

+

+

T O G E T H E R , W E C A N D O A N Y T H I N G .

G O T O w w w. d o i n g g o o d . i o

F R E E L A N D I N G PA G E

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

H O W D O W E G E T P E O P L E T O O U R

W E B S I T E ?

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

S O C I A L M E D I A I S A M E D I U M T O TA L K T O

Y O U R C U S T O M E R S

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

A S K Y O U R S E L F : I S M Y C L U B O N S O C I A L M E D I A ? C A N I F I N D M Y C L U B T H R O U G H

G O O G L E ?

SOCIAL MEDIA BEST PRACTICES

Facebook

Content:• Be concise (generally not more than 2 sentences), include a clear call-to-action, and

reinforce key brand objectives• Incorporate a variety of posts including photos and videos, offers and questions, to allow

your team to gauge what resonates the most with your audience.

Optimal Frequency:• Post 4-5 times per week, no more than once per day

Best Practices:• 1-2 hashtag at most; use only if they’re relevant• Amplify important events with paid advertising

“Telling club stories through photos and word of mouth”

SOCIAL MEDIA BEST PRACTICES

TwitterContent:• Be very succinct — 100 characters max recommended, to encourage RTs• Tweets shorter than 100 characters get a 17% higher engagement rate• Use images & video, though be aware this consumes additional characters

Optimal Frequency:• At least 3 times per week, up to daily• Can sustain 3-5 or more tweets per day, depending on size of following

Best Practices:• 2-3 hashtags at most• Look and listen for existing conversations to join• Enable location services• Include relevant information for search in Twitter bio

“Sharing club news, events, & engaging with the local community in real-time”

SOCIAL MEDIA BEST PRACTICES

Instagram

Content:• Optimize your images. Make sure they fit in with the feel and vibe of the club and Instagram

community• Filters work on Instagram. Images with blue tones, low saturation and black colors all seem

to do well.• Make sure photographs are aesthetically pleasing and creative

Optimal Frequency:• At least once per week / up to 3-5 times per week; evenly spaced out to keep people wanting

more

Best Practices:• Use up to 10 hashtags; hashtags are the only way content is searchable on Instagram• Tagging people in an image/comments is a great way to show up in their feed and on their

profile page• Expand your audience, reach and exposure by connecting your club’s Instagram account to

its other social networks

“Show, don’t tell”

SOCIAL MEDIA BEST PRACTICES

Google+

Content:• Repurpose content for use in Google+• Activity on Google+ is highly tied to Google’s search algorithm• Merging a Youtube Channel with your Google+ Page can help increase Google search SEO• +1 the content posted by others to increase the exposure of your nonprofit’s avatar• Regularly +1 the content of others to increase exposure of your nonprofit’s Google+ Page

and thus grow your followers

Optimal Frequency:• Post 4-5 times / week

Best Practices:• Posting through content management tool may require manual edits within platform• Use 1-2 hashtags

“Increase club visibility through search”

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

T H I N K I N G L I K E A R E C R U I T E R

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

H O W D O E S Y O U R C L U B U S E S O C I A L M E D I A ?

AT T R A C T I N G Y O U N G P R O F E S S I O N A L S I N T O R O TA RY

R E M E M B E R T O T E L L Y O U R S T O RY.

T H A N K Y O U !

H E L L O @ M I T T Y C H A N G . C O M