#mitxecs - driving ecommerce revenue with real-time experience personalization

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Driving eCommerce Revenue with Real-Time Experience Personalization

Catherine Bassett@cbass8 Senior eCommerceProduct Manager Rue La La

Moderator:Karl Wirth@wirthkarlCEO Evergage

Erin Warren@CarteraCommerceSVP MarketingCartera Commerce

Sponsored by:

Agenda

• Intros

• Business challenges

• Personalization in action with examples

• Operationalizing personalization

• Personalization roadmap

• Q&A

Why Real-Time Experience Personalization

Rue La La - Customer Acquisition

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American Airlines- Shopper Acquisition

American Airlines- Shopper Acquisition

Rue La La – Visitor Engagement

Southwest Airlines- Real-Time Promotion

Rue La La – Brand Education

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American Airlines- Cross-Channel Engagement

Rue La La – Customer Loyalty

Who is Evergage?

Evergage’s cloud-based platform empowers

e-commerce companies to convert more shoppers into

buyers and increase average order values with real-time web

personalization based on deep behavioral analytics...without the

need for developers.

@Evergage@wirthkarl