mix & match crescent perfumery kit. introduction create + scent = crescent it is a customizable...
TRANSCRIPT
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Mix & Match
CreScent
Perfumery Kit
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Introduction
• Create + Scent = CreScent
• It is a customizable perfumery kit that provokes creativity.
• It contains the fundamental notes of perfumery which
allows the user to mix and customize his/her own fragrance.
• Applying horoscope, simple astrology/mood brews can be obtained
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I can’t change the scent of my perfume…
Hey! We are using the same
perfume…
My friend may not like the perfume I’m buying for
him/her…
Problems Faced
(Stand alone editions)
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Play around – create
your perfume to suit
different
moods/occasions…
Allows self customization to suit you…
Be the perfumer - formulate a fragrance uniquely yours…
Think OuTTa the BOX
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Current Market Demands
A strong sense of
self - to be unique and
different
The current market is
moving from mass
conformity to mass
customization
To have various
scents for different
occasions from a single
purchase
IndividualityMass
Customization Variety
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Fulfilling market demands
Allow consumers to develop their own signature styles
Personalized customization is possible
Mix and match from the fundamental notes in our perfumery kit
Achieving …
IndividualityMass
Customization Variety
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Marketability Growth potential
• Solving customers’ needs
• Fulfilling market demands
• Enhances our marketability-growth potential
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Conclusion
Our product will be a hit in the market because of its ability to give consumers invaluable hands on experience in formulating their own fragrance…
Personalized customization brings about a sense of individuality and confidence…
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SP IDEA Challenge 2005/2006 Finals
OPEN CATEGORY
Mix and Match Perfumery Kit (CLS)
Presented by: Ivan Chia (Team Leader)
Group Members: Vincent See, Song Meiling
DCP 3A/27