mizu water 2
TRANSCRIPT
MIZU Sales Pitch
MIZU
Market Analysis
• Product Overview– Bottle
– Size: 2x8 in– Shape: bullet– Volume: 16.9 oz
– Label– Dimensions: 2x4 in– Design: ultra clear label w/ logo
MIZU
MIZU• Branding
– Affordability−Only $1.00
– Identity−From the majestic Blue Ridge
Mountains– Simplicity
−Pure, fresh spring water– Community
−Encourages South Gwinnett pride
• Target Market−South Gwinnett student body−stylish and have school spirit
• Product Positioning−affordable and encourages school pride
• Competition−wholesale water bottle companies−vending machines
• Competitive Advantage−personalized and local
MIZU
Financial Overview
• Cost Pricing– $0.65 each– $390 for 600 bottles (25 cases)– $50 set up fee
• Selling Pricing– $1.00– b/c we compete against
vending machines
MIZU
Break- Even Analysis
MIZU
MIZU
Marketing and
Promotions
MIZU• Advertising
− Video promotion− Partner with video production team
− Radio Ad• Merchandising
– Flyers around school– Use printing business here at
school• Promotions
−Tell a friend for 10% off next purchase
MIZU
Majestic.
