7/28/2019 MK0017 Assignment Spring 2013

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Master of Business Administration- MBA Semester 4

MK0017 e-Marketing - 4 Credits

(Book ID: B 1330)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Discuss the types of Cyber Crimes in a tabular form. 10 marks

(350-400 words)

Q2. Write a short notes on:

A. Targeting strategies in e-marketing.

B. Different types of positioning strategies in e-marketing

5 +5 = 10 marks

(200-250 words

each)

Q3. How do marketers predict the customers perception and expectations in e-

Marketing?

5 +5 = 10 marks

(200-250 words

each)

Q4. Explain digital marketing with is features, merits and demerits 10 marks

(350-400 words)

Q5. Define web search engine and briefly explain the meaning of SEO and how

SEO works.

10 marks

(350-400 words)

Q6. Write a short note on:

A. Features of e-marketing

B. Benefits of e-Marketing

5 +5 = 10 marks

(200-250 words

each)