mketing course in bhubaneswar

7/26/2019 Mketing course in Bhubaneswar

1/22

Digital Marketing


2/22

Analysis Report : Website Content font size is too small to read

Color contrast is not as per theme or not making website catchy Banners on home page are not relevant to yor o!erings

"ervices cold be mentioned in more fashionable # creative way

Client$s testimonials are not so highlighted

%ack of content is leading to loss of credibility

"pare spaces left on page which can be tilized optimally

Abot s # services in footer& 'ot a ser friendly thoght

'o search bo( on website

'o social media icons on top or in header of website

"ervices mentioned nder services tab is with no alignment # looks like a fmay bonce back)

+rice plans page needs a lot more improvement in terms of banners to cont


3/22

"earch /ngine .ptimization

Wikipedia "ays :0

Search engineoptimization2SEO3 isthe process of a!ectingthe visibility of

a website or a webpage in a searchengine4s npaid reslts 0often referred to as5natral65 5organic65 or5earned5 reslts)


4/22

"/. +rocess and Bene8t forBsiness


5/22

"earch Marketing


6/22

.rganic "earch

.' +age "/. ,mage Alt -ags +lacement Meta -ags .ptimization

Canonicalization

Anchor and -itle -ag .ptimization

9eader -ag .ptimization

Robost)t(t Creation

9-M% "itemap Creation and Analysis

M% "itemap Creation # Analysis

Adding Cstom ;


7/22

.rganic "earch

.== +age "/. Manal "earch /ngine "bmission

Directory "bmission

Classi8ed "bmission

+remim Directory "bmission

"ocial Bookmarking

Blog +osting

Bsiness +ro8le Creation

7est Blog +osting on >rd +arty Blogs

Blog Commenting

=orm +osting

Web @)< Article Writing and "bmission

+ress Release Writing and "bmission 7oogle 'ews feed


8/22

Directory "bmissions

Directory submissionrefers to the processof adding yor website to a web directory)-he directory sbmission process involvessbmitting yor website *R% along withother details of yor website to the mostappropriate category)

,n the "/. world6 directory submissionis thebasic step taken by marketers to

improve link poplarity of a website) -his canbe done by the webmaster himself or he canotsorce it to somebody who is good atthis)

-he charges for doing directory sbmissionfor a website *R% mainly depends on thenmber of directories) "ome of thedirectories can be paid and some others canbe free) Based on these calclations the

internet marketing gys will charge yo)
http://www.directorysubmission.net/directory-submission-services.phphttp://www.directorysubmission.net/link-building-services.phphttp://www.directorysubmission.net/link-building-services.phphttp://www.directorysubmission.net/directory-submission-services.php


9/22

Classi8ed "bmission

Classifed submission is one of the mostinential ways to let the world know yorbsiness and service) ,t incldes "/.strategies for website promotion by drivingpotential byers and generating sales forprodcts or services) ,nternet is the placewhere yo can 8nd nmerable classi8ed

sites and directories from where yo caneasily display ads on prodcts or services) ,thas rendered the sbmission of classi8edads to free classi8ed directories into a mchsoght after service for website promotionin search engines) Classi8ed sbmissionservice even helps to generate back links topsh p websites$ search engine ranking isa competency of classi8ed sbmission


10/22

"ocial Bookmarking

Bookmarking occrs when yo want to remember or savea speci8c link to a site or blog post and yo save it on yorcompter$s memory) Most of yo do this reglarly with yorbrowser) ,f yo$re sing internet e(plorer6 yo$re saving web

pages to yor favorites$ list6 and if yo$re 8refo( fans yohave a bookmark list)

"ocial bookmarking allows yo to share6 organize and

search throgh bookmarks of web resorcesE F to GoteWikipedia$s de8nition of the term) Ho$re not sharing entire

8les6 yo$re sharing references to them6 or links) Ho cansally add a short description and tags to yor bookmarkto describe what the bookmark$s content is abot) -ags are

a method that has been developed on the net to informsers of the sbIect and content of a speci8c entry6

bookmark6 post etc)

=or e(ample6 if , were to bookmark this post on Digg)com6

,$d add the following tags6 "/.6 Wi(6 social bookmarks6optimizing Wi( websites etc)


11/22

Blog +osting

A blog2a trncation of the e(pression weblog3JKLisa discssion or informational site pblished on theWorld Wide Weband consisting of discrete entries25posts53 typically displayed in reverse chronologicalorder 2the most recent post appears 8rst3) *ntil@


12/22

Article Writing and "bmission

Article submission is an art of drawing traNcby sbmitting "/. optimized articles to highpage rank article sbmission websites by singsearch engine algorithm) Article sbmission isthe best practice among "/. techniGestostring words together and frame e!ectivesentences that inclde page title6 body te(tand bilding links) Article sbmission is a long

term "/. practice which will help to boost pyor website$s page rank6 traNc and increaseback links) ,f yo have a website or a blog andyo are not aware of article sbmission6 then itis very important for yo to learn this strategyof increasing back links and improving yorwebsite$s or blog$s page rank)
http://www.geeknoob.com/what-is-search-engine-optimization.htmlhttp://www.geeknoob.com/what-is-search-engine-optimization.html


13/22

+ress Release writing and"bmission Press releases have been a staple in the search

marketer$s toolbo( for years6 especially since the+anda and +engin pdates of @


14/22

.rganic "earch

-echnical "/. Create clear6 friendly *R%s

-he home page shold have one *R%

Check yor se of the meta robots tag

-he 'ofollow tag

Check for broken links 2;


15/22

"ocial Media .ptimization

?arios social media platforms:0

=acebook

-witter

+interest

Ho-be


16/22

=acebook

Facebook is the most important social network for growinwebsite visits6 sales and brand engagement for many bsinesse"o it pays to follow best practices to optimise yor =aceboocompany page and test the latest =acebook advertisintechniGes)


17/22

-witter

Twitteris a niGe conversation tool that allows yo to send anreceive short messages 2called tweets3 within yor -wittecommnity) Hor -witter commnity consists of: Q +eople Ho=ollow) Ho de8ne yor commnity by following other -wittesers) Ho see the tweets created by everyone yo follow=ollowing someone means that yo sbscribe to their tweetQ +eople Who =ollow Ho) .ther people read yor tweets an

decide to follow yo) Hor followers see the tweets yo send ot


18/22

+interest .ne of the fastest0growing social networks in the contry6

Pinterestis a self0proclaimed online pinboard site) +eople and

companies are sing it to organize and show o! their favoritethingsE on digital blletin boards by ploading photos and

graphics directly from their compters and smartphones 2there is

a free app for i+hone sers3 and by pinningE images andgraphics from websites)

Any ser can have an nlimited nmber of boards6 and eachboard can have an nlimited nmber of pins)


19/22

Ho -be

YouTubeis a video0sharingwebsite headGartered in"an Brno6 California) -he service was created by three former+ay+alemployees in =ebrary @


20/22

"/M : 7oogle Ad Words

Wikipeia Sa!"

Search enginemarketing2SE#3 isa form of ,nternetmarketing thatinvolves thepromotionof websites byincreasing theirvisibility in searchengine resltspages 2"/R+s3

primarily throghaid advertisin )


21/22

Ad0words Activities

7oogle "earch /ngine Ads

Display te(t ads

Display banner ads

Remarketing Campaign

S$#%&ES


22/22

Contact *s

-hanks for yor time) +lease contact s for frther assistance

9). # -raining Centre: @nd oor ."9B comple(

Acharya bihar6Bhbaneswar0K>6.disha

Contact no0

mketing course in bhubaneswar

Documents