M K J M A R K E T I N G P R E S E N T S

THE2018-2019 SEMINAR SERIES

N A S H V I L L E , T N V A I L , C O N A P L E S , F L

“EVERY YEAR, MKJ TAKES UP THE CHALLENGE OF IDENTIFYING AND ANSWERING THE MOST RELEVANT CHALLENGES FACING

THE FUNERAL AND CEMETERY INDUSTRY. WHATEVER COMPETITIVE CHALLENGE

YOU’RE UP AGAINST IN YOUR MARKET, THIS YEAR’S FRESH SEMINAR CONTENT AND OUR

OUTSTANDING SPEAKERS WILL MAKE A DIFFERENCE FOR YOUR BUSINESS. AT MKJ, WE’RE ONLY SUCCESSFUL IF OUR CLIENTS ARE SUCCESSFUL, AND WE’RE KNOWN FOR

GETTING RESULTS.”

- MARILYN JONES GOULD PRESIDENT, MKJ MARKETING

Our Proud Sponsoring Partners:

PRICE SHOPPING WORKSHOP For Funeral Directors The Hilton Garden Inn - Nashville, TN

SOCIAL MEDIA WORKSHOP For Funeral Service The Hilton Garden Inn - Nashville, TN

UPCOMING SEMINARS

MKJ PRESENTS 2018-2019

NOV 8

NOV 9

MARKETING SUMMIT NAPLES, FL What’s Next in MarketingThe Ritz-Carlton - Naples, FL

MARKETING SUMMIT VAIL, CO What’s Next in Marketing The Arrabelle at Vail Square - Vail, CO

FEB 25-27

MAR 11-13

What’s the Best Media to Use Today Advertising Your Therapy Dog 11 Ways Your Website Might Be Failing Making Money Off Receptions Selling More Online

Building Pre-Need Through Social Media Growing Your Funeral Business Improving Your Arrangers’ Performance Protecting Your Market From Online

Discounters

[ SUMMIT DISCUSSION TOPICS ]F E A T U R I N G

FORMER AMAZON EXECUTIVE, ERICK GOSS

At Both Summits

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PRICE SHOPPING WORKSHOP for Funeral Directors

Featuring

Marilyn Jones GouldPresident of MKJ

& Price Shopping Expert

November 8, 2018 HILTON GARDEN INN | NASHVILLE, TN

Marilyn Jones Gould is the expert in handling all phone calls in deathcare, but especially price shopping. She shares common mistakes she sees from training thousands and from all the MKJ secret shopping calls.

• The Do’s and Don’ts of Price Shopping

• What to Say When They Say Your Price is Too High

• How to Win the Call Every Time

• How to Sell Value and Quality

2 DAYS. 2 PROGRAMS. ATTEND ONE OR BOTH.

DISCUSSION TOPICS

Included with Registration

• Full Day of Programming

• Breakfast/Breaks/Lunch

• Networking Reception

• Exclusive Attendee Discount on How to Handle Price Shoppers Training System

• Conference Materials

CAPTURE MORE OF YOUR CALL

VOLUME

SOCIAL MEDIAWORKSHOP

for Funeral Service

Featuring

Courtney Gould MillerChief Strategy Officer of MKJ

& Digital Marketing Expert

November 9, 2018 HILTON GARDEN INN | NASHVILLE, TN

Courtney Gould Miller is a “go-to” resource in digital marketing in the deathcare industry. She completed graduate studies in digital and content marketing from Duke University and is a frequent author and speaker in the deathcare and end-of-life industries.

• Creating Funeral & Cemetery Posts that Educate

• Generating Pre-Need and At-Need Leads via Facebook

• The Right Way to Increase Reviews and Comments

• Scheduling Posts to Have a Consistent Presence Online

SAVE WITH MULTIPLE ATTENDEES.

DISCUSSION TOPICS

REGISTER: (888) 655-1566 // MKJMARKETING.COM/SEMINARS

Included with Registration

• Full Day of Programming

• Breakfast/Breaks/Lunch

• Networking Reception

• 92-page “Sociable: The Caring Professional’s Guide to Successful Social Media Marketing” ($85 value)

• Conference Materials

PLAN YOUR SOCIAL STRATEGY FOR 2019

MARKETING SUMMIT

“THE COMPETITIVE LANDSCAPE KEEPS CHANGING.”

MASTERING PROFIT POTENTIAL WITH NEW

MARKETING APPROACHES

2 0 1 9 S K I & S E A

• Revitalize your low-cost cremation business and crush your discount competitors.

Adapting to Change• Why funeral businesses fail and how

to avoid it yourself.• Improve your arrangers’ performance

through effective coaching.• Make sure your team can defend

your quality.• How to make it easy for consumers

to choose you.• Today, value is defined differently.

Sometimes, it is defined as speed. How have you adapted to keep up? How do you still need to change?

Advertising Your Competitive Differences

• Campaigns for therapy dogs.• PR alternatives to service clubs

and churches.• Promote receptions to increase

volume and revenue.• New ways to build relationships

with hospice.• Best media going forward.

Using Digital to Compete Now• Make sure your website is working

for you in floral/gift sales.• Legal issues of selling online, crowdfunding,

and donations.• Use low-cost Facebook ads to gain

great pre-need leads. • Latest on geofencing, retargeting,

and SEO/PPC.

F E A T U R I N G

FORMER AMAZON EXECUTIVE, ERICK GOSS

KEY CONCEPTS

Don’t Get Left BehindGet Answers to 2019’s Critical Marketing Questions

The Arrabelle at Vail Square Vail, CO / February 25-27Our seminar attendees loved The Arrabelle so much last year, we decided to return in 2019. Many told us it was their family’s most memorable vacation ever. Don’t miss it! The ambience and amenities are five-star in every way. They really have thought of everything – with ski-in, ski-out access and ample, complimentary car service to local restaurants or shops. But if you don’t want to leave, you don’t have to . . . The Arrabelle offers everything you could want, including the Lionshead Village plaza, an open-air ice rink, shopping, and fine dining.

Best of all, MKJ seminar attendees can book the exquisite rooms – some with mountain views and balconies – at just a third of what everyone else pays!

O N E P R O G R A M T W O L O C A T I O N S

Ritz-Carlton Naples, FL / March 11-13The Ritz-Carlton is a perennial favorite amongst long-time MKJ Seminar attendees due to its phenomenal access to three miles of Florida Gulf beachfront, its world-class spa, and unique restaurants. We’ve decided to return this year because of their recent, top-to-bottom renovation. They shut the whole resort down for this remodel, and you won’t believe how amazing this flagship Ritz-Carlton resort is today!

Come early and stay late – ask us about how you can make the most of our drastically reduced seminar hotel rates.

S K I S U M M I T

S E A S U M M I T

SPECIAL RESORT RATES: 1/3RD OF THE PRICE FOR BOTH SUMMITS

Included with Registration

• Three Days of Programming

• Breakfast and Breaks Each Day

• Networking Reception and Dinner

• Conference Materials

SPEAKERS

Erick GossFormer Amazon Executive & E-Commerce Entrepreneur

FEATURED GUEST SPEAKER

OTHER SPEAKERS

LEARN MORE AT

M K J M A R K E T I N G . CO M / S U M M I T

• Co-Founder and CEO of Creative Trust Ventures

• Adjunct Professor of Internet Marketing at Vanderbilt University Owen Graduate School of Management

• B.S. from U.S. Naval Academy, MBA from University of Michigan, and M.A. from Troy University

• Served as Pentagon Spokesperson

Erick is CEO and Co-Founder of Creative Trust Ventures where he leads all retail, e-commerce, online video, and mobile operations. He recently launched JellyTelly (jellytelly.com), a new children’s digital network and subscription video-on-demand platform. Prior to JellyTelly, in partnership with VeggieTales creator Phil Vischer, Erick launched the best-selling video series “Buck Denver Asks…What’s in the Bible?” (whatsinthebible.com).

Before co-founding Creative Trust Ventures, Erick served as Chief Marketing Officer at Magazines.com, an Internet Retailer Top 500 Company and as Senior Manager of Books at Amazon.com. At Amazon, Erick performed in a number of roles including managing North American book buying, marketing data mining, customer loyalty & retention, and books product management. He was instrumental in the launch of Amazon’s first e-book and print-on-demand businesses, Amazon’s Visa Card, and the Super Saver Shipping program.

He began his career as an officer in the U.S. Navy where he flew helicopters and was a Pentagon spokesperson. He graduated with honors from the U.S. Naval Academy with a B.S. in Computer Science. He has an MBA with honors from the University of Michigan and an M.A. in International Relations with honors from Troy University. Erick serves as an adjunct professor for internet marketing at Vanderbilt University Owen Graduate School of Management. He is married and has three daughters.

Andrew Kerr CEO, Forty AU

“Change Management”

Glenn Gould CEO, MKJ Marketing

“Impact of Discount Pricing on Funeral Service and What to Do About It”

Isaac Miller COO, Legal Counsel, MKJ Marketing

“Legal Issues Selling Online”

Marilyn Jones Gould President, MKJ Marketing

“Getting the Most out of Your Managers and Your Team”

Courtney Gould Miller Chief Strategy Officer, Legal Counsel, & Head of Digital MKJ Marketing

“Millennials/Gen-Xers as Funeral Decision Makers”

DON’T MISS THE ONLY CREMATION E-COMMERCE MASTERMIND IN THE INDUSTRY.

S P E C I A L E V E N T THE DAY AFTER EACH SUMMIT

DESIGNED FOR FIRMS OFFERING LOW-COST ONLINE CREMATIONHAVING A GOOD WEBSITE IS ONLY THE BEGINNING.

How can you improve in all operations, including staffing, fulfillment, and digital services? This is the perfect chance for operators to share ideas and best practices.

Facilitated by Erick Goss and other industry specialists, including MKJ consultants, this event will offer answers to critical questions like:

• How do I maximize speed and efficiency with staff?• Should I be shipping cremated remains?• How do I shift my mindset to serve this particular consumer?• Do I need to have phone or live online chat services available 24/7?• How do I distinguish my low-cost cremation business from my main brand?

Join us in this exclusive event after each Summit to discuss these pertinent questions and develop unique solutions based around your particular situation.

YOU DON’T HAVE TO BE REGISTERED FOR THE SUMMIT TO ATTEND.

Additional savings on registration if you are attending the Summit or are an MKJ low-cost online cremation website client.

DON’T MISS THE BEST SEMINARS IN THE INDUSTRY.

Pricing for Nashville WorkshopsRegistration Fee ...................................................................................... $995Additional Attendees ......................................................................... $695Attend Both .............................................................................................$1590

Pricing for Marketing SummitsEarly Bird Special (Before Jan. 20, 2019) ............................$1095Registration Fee ......................................................................................$1195Additional Attendees (Per attending firm)........................ $695Sea & Ski Special (Both seminars) ..........................................$1790

Pricing for Cremation E-Commerce Mastermind MKJ Cremation E-Commerce Clients ................................. $350 BEST RATE for those hosting their cremation e-commerce

site with MKJ in 2019.

Summit Attendees .............................................................................$550 For those attending the Summit.

Mastermind Only .................................................................................$650 For those not attending the Summit.

“I stopped running with the pack and began running with the leaders when I attended an MKJ Seminar.” - Scott Ahlgrim, Ahlgrim Funeral Home Ltd. Cremation and Alternative Services

888-655-1566 // MKJMARKETING.COM CONNECT WITH US

Send one person to Vail and a different person to Naples and SAVE. Call for details.

REGISTER TODAY

ONLINE AT MKJMARKETING.COM/SEMINARS

OR BY PHONE 888-655-1566

Continuing Education Credits: MKJ seminars have consistently been fully approved by the Academy of Professional Funeral Service Practice and in nearly every state. Check with MKJ to find out how many hours and the details for your particular state. Every state has different requirements.

Cancellation Policy: As with all MKJ seminars, the seminar fee minus $150 is fully refundable. The hotel cancellation fees are handled directly with you upon reservation.

DO YOU HAVE THE MKJ PLAN? Use 3 credits for registration!

“EVERYONE LOVES OUR NASHVILLE WORKSHOPS! NASHVILLE IS EASILY

ACCESSIBLE – FOR SOME, IT’S WITHIN DRIVING DISTANCE – AND THE

ACCOMMODATIONS ARE ECONOMICAL. IT’S THE PERFECT OPPORTUNITY FOR OWNERS OR STAFF TO GET AWAY FROM THE GRIND

FOR A DAY OR TWO SO THEY CAN FOCUS ON IMPROVING PERFORMANCE IN KEY AREAS.”

- COURTNEY GOULD MILLER, CHIEF STRATEGY OFFICER, DIGITAL MARKETING EXPERT,

MKJ MARKETING

MIDWEST OFFICE 7978 Coley Davis Road Suite 102 Nashville, TN 37221

EAST COAST OFFICE 1501 Belcher Rd. S.

Building B Largo, FL 33771

888.655.1566 | MKJMARKETING.COM

1501 Belcher Rd. S.Building BLargo, FL 33771

Our Proud Sponsoring Partners: