MKTG 522 Marketing Management DeVry

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MKTG 522 Week 1 Course Project - Marketing Plan Topic FormMKTG 522 Week 1 CheckpointMKTG 522 Week 1 DQ 1 Market ResearchMKTG 522 Week 1 DQ 2 Strategic Marketing PlanningMKTG 522 Week 2 Course Project - MP First DraftMKTG 522 Week 2 DQ 1 Consumer Buying BehaviorMKTG 522 Week 2 DQ 2 Target Market SelectionMKTG 522 Week 3 CheckpointMKTG 522 Week 3 DQ 1 BrandingMKTG 522 Week 3 DQ 2 Competitive StrategiesMKTG 522 Week 4 Course Project - MP Second DraftMKTG 522 Week 4 DQ 1 Pricing StrategiesMKTG 522 Week 4 DQ 2 Marketing of ServicesMKTG 522 Week 5 CheckpointMKTG 522 Week 5 DQ 1 Channels of DistributionMKTG 522 Week 5 DQ 2 Retailing, Wholesaling, and LogisticsMKTG 522 Week 6 Course Project - MP Third DraftMKTG 522 Week 6 DQ 1 Marketing CommunicationsMKTG 522 Week 6 DQ 2 Advertising EffectivenessMKTG 522 Week 7 Course Project - Final Marketing PlanMKTG 522 Week 7 DQ 1 International MarketsMKTG 522 Week 7 DQ 2 Ethics and Social ResponsibilityMKTG 522 Week 8 Final ExamCourse Project Marketing Plan: Gaming Computer for Dell Computers

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MKTG 522 Entire Course Guide Week 1 - 8Price: $ 88

MKTG 522 Full Course Project + Quizzes Week 3, 6 + Final Exam TutorialPrice: $ 68

MKTG 522 Full Course Project Week 1, 2, 4, 6, 7 (Gaming Computer for Dell Computers)Price: $ 49

MKTG 522 Week 1 Course Project: Marketing Plan Topic FormPrice: $ 15

MKTG 522 Week 2 Course Project: MP First DraftPrice: $ 15

MKTG 522 Week 4 Course Project: MP Second DraftPrice: $ 15

MKTG 522 Week 6 Course Project: MP Third DraftPrice: $ 15

MKTG 522 Week 7 Course Project: Final Marketing PlanPrice: $ 20

MKTG 522 All Discussion Questions Week 1 - 7Price: $ 29

MKTG 522 Week 1 CheckpointPrice: $ 101. (TCO A, B, C)   Describe a value proposition and provide an example. How important is value to the consumer?2. (TCO A, B, C)   What are the similarities and differences between holistic marketing and integrated marketing communications?   3. (TCO A, B, C)   What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?4. (TCO A, B, C)   What is the difference between primary and secondary research methods? Provide an example of how each of these could be used.

MKTG 522 Week 3 CheckpointPrice: $ 151. (TCOs C, H)   Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer’s…..?2. (TCOs C, H)   What are some of the ways that a business can attract and retain customers? 3. (TCOs C, H)   What are the five stages in the buying decision process? Briefly describe each. 4. (TCOs C, H)   What is a niche market? What does an attractive niche market look like? 5. (TCOs C, H)   What is a market segment? What are some of the factors that may be used to narrow the market down into segments?6. (TCOs C, H)   How would you describe a brand? What roles do brands play in the market? 7. (TCOs C, H)   What is brand equity? Provide an example.

MKTG 522 Week 5 Quiz CheckpointPrice: $ 151. What is   the   difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. (Points : 5)2. (TCOs E, I)   Describe channel conflict and provide an example. (Points : 5) 3. (TCOs E, I)   What is a direct marketing channel? Please provide an example. (Points : 5) 4. (TCOs E, I)   What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over…..?(Points: 5)5. (TCOs E, I)   How would you describe retailing? What are the four levels of service?(Points: 5) 6. (TCOs E, I)   Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? (Points : 5)   7. (TCOs E, I)   Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers? (Points : 5)

8. (TCOs E, I)   Explain supply chain management and market logistics. Why are these efficient processes important to many industries? (Points : 5)

MKTG 522 Week 8 Final ExamPrice: $ 29Page 11. (TCO B)   What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages?2. (TCO B)   Your colleague has   been tasked to do market research for your company.   Management is complaining that sales have not been where the company would like them to be (the sales are about 8% behind the projected goal).   Senior…..…(Points: 20) 3. (TCO C)     The United States has been a "services" economy since the late 1980's, at which time our GNP was focused more on providing services than the manufacture of physical products.     Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that………..4. (TCO C)   You are the marketing manager for Fujiwama Corporation, an electronics company (fictitious)   that specializes in cellular telephones. Your company's share of the cell phone market is 3.1% and. ……….What strategic direction might it take with its product lines?   To what risks might Fujiwama expose itself were it to go all out to gain that #5 market share position?5. (TCO D)   You are the product manager for a new disposable infant diaper ("Baby High Dry")   that absorbs better than any other diaper on the market. Normally, an infant's diaper must be changed eight (8) times in a 24-hour period.…………(Remember that your channel members are in a position to promote your product.   As you look at your pricing strategy, how does that strategy consider that which is important to your retailers?)6. (TCO E)   As the Marketing Manager for Cleanwipe Windshield Wipers, a   manufacturer of replacement windshield wipers for automobiles and trucks,   you are tasked with working……..? Page 21. (TCO F)   Edward Smeets is the new sales manager for Grunwald Instrumentation. He has just come aboard to head up a sales force of seventy sales professionals, all of whom possess at least a B.S. in a scientific field. Many have Master's Degrees…………What changes, if any, would you suggest that Smeets consider to the sales force structure to effect increased sales?2. (TCO H)   New products fail at a very high rate, often greater than 75%.   Demonstrate a graduate-level response that communicates your indepth rationale that accounts for why so many products fail upon their introduction.     Based on this,……? (Points: 20) 3. (TCO I)   You have just become the marketing manager for a new line of DVD players.     Your Fixed Costs (FC) for running your plant are $1,300,000 a month.   This includes salaries, insurance, rent,..…..How many DVD Players   do you need to sell each month to "break even"? 4. (TCO J)   The concept of a Marketing Audit is gaining acceptance within marketing circles, especially as a means to ensure that companies are seen as "above board" and "ethical" in their marketing practices. Were you tasked with creating,……?"5. (TCO G)   As the advertising manager, you have limited funds with which to advertise. A critical promotional campaign is about to get underway and you are looking………….Money is tight. In which magazine would you advertise? Using that which you learned in your course, defend your decision and share how you came to your conclusion.

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