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    Marketability of D Morvie Suites

    Tibanga Highway, Iligan City

    Submitted to:

    Donald Dindo Manulat

    In Partial Fulfillment of the Requirements

    For the Degree of Bachelor of Science in Commerce

    Major in Marketing Management

    Submitted by:

    Mark Lowell M. Monsanto

    Dennise V. Baldado

    Jhunaida H. Azis

    Paul Mikko C. Canlas

    Wilbert T. Dinawanao

    Rogelio P. Fiel

    Jason M. CaracotNorwella P. Ugmad

    October 27, 2012

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    Chapter 1

    INTRODUCTION

    Hotels, inns, pension houses, and the like are nowadays very importantbecause its one way of providing shelter and accommodation to the peopleespecially to the travelers in the society. In most parts of Iligan city, the hotelindustry has become one of the prominent players that contribute substantially tothe citys economic growth and employment. By the use of facilities found in thistemporary shelter, the customers will enjoy and probably cover satisfaction intheir day or days of stay. This type of business is somehow significant mostespecially to businessmen having meetings or other appointments to otherplaces.

    In Iligan City, there are many hotels where people can stay in and thisincludes the DMorvie Suites. It is one of the citys cheapest but with its finestaccommodation hotels for customers who wish to stay in. Customers in a tightbudget can now stay in this type of hotel to relax and feel at home. To attaincustomers contentment, DMorvie doesnt focus only on the accommodation butalso offers some of the most essential services they can offer: wireless internetconnection, business centre, and most importantly, the 24-hour security withinthe premises of the establishment.

    1.1 Theoretical Framework

    Hotel Business Plan System

    A Hotel Business Plan System is what makes a business run in an expedientmanner. You will need to create a Business System that will work for your HotelBusiness. A Hotel Business Plan System is the way to operate the business. Thissystem should include a plan of operation for every aspect of the Hotel Business.

    The First System

    The first part of Hotel Business Plan System should include how themanagement will run the day to day operations of the Hotel Business.

    The Second System

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    The second part should include all of the equipment that the management willneed to operate their Hotel Business. This part should include the day to dayoperations and the maintenance that should be done on the equipment. This partshould also include the preventive maintenance on this equipment, as well.

    The Third System

    The third part of the Hotel Business Plan System is that, the management haveto figure out how they are going to pay for the Hotel Business: if they will go toself-financing or borrowing money from friends and family.

    The Fourth System

    The fourth part of the Business System is figuring out where yourHotel

    Business will be located. Are you going to rent or lease a business location? Areyou going to buy a building for your business?

    Before starting the Hotel Business, it is best to take time to figure out if this is thetype of business is good for today and for the future. Starting a business can behard work. But chances are once it is successful all of the initial planning will allhave been worthwhile.

    1.2 Conceptual framework

    Following the business plan called Hotel Business Plan System, it serves asguide to the management in the operation for every aspect of the Hotel Business.

    The First System

    The hotel headed by the acting manager gives directions to their workers.Workers are instructed to clean each room as part of their daily routine in thehotel and as to maintain the elegance of the place.

    The Second System

    The DMorvie Suites contains flat screen cabled television, air-conditioning unit,hot and cold shower and is a WIFI zone. Room rate differs on the sizes of theroom and the length of the customers stay in the hotel. To maintain the runningequipment of the hotel or pension house, workers in the form of janitors areinstructed to clean all the rooms every day. In some cases like instructing thecustomers for the dos and donts, warnings and briefing are made beforeformally checking in.

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    The Third System

    In DMorvie Suites case regarding on the financial aspect of the business, theowner used his own money to fund the business.

    The Fourth System

    The owner selected Tibanga National Highway as the site of the business. Quitea perfect place to establish such business since it is accessible. As stated in theprevious part of the planning system, the management bought the place andestablish this hotel business.

    1.3 Statement of the Problem

    This study aims to determine the marketability of DMorvie Suites

    Specifically, it answers the following questions:

    1. What is the profile of the respondents in terms of:1.1 age1.2 Gender1.3 Civil Status1.4 Educational attainment

    2. What is the respondents perception on staying in Dmorvie Suites2.1 Rate2.2 Sanitation2.3 Employee

    2.4 Security

    1.4 Scope and Limitation of the Study

    This study only focuses mainly on the strategies that this place isundertaking to entice the customers in staying in their hotel. Questionnaires aregiven only to customers who already got the chance to experience the facilitiesas well as the amenities in the hotel. Given the questionnaires, the answers ofonly twenty (20) random respondents will then be evaluated.

    Despite this limitation, the researchers tried to produce a thorough, complete anddetailed investigation within the scope indicated.

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    Chapter 2

    The Review of Related Literature and Studies

    This chapter presents the review of related literature and studies which aresignificant to the present study.

    A hotel is an establishment that provides lodging paid on a short-termbasis. The provision of basic accommodation, in times past, consisting only of aroom with a bed, a cupboard, a small table and a washstand has largely beenreplaced by rooms with modern facilities, including en-suite bathrooms and airconditioning orclimate control. Additional common features found in hotel roomsare telephone, alarm clock, television, safety, abar with snack foods and drinks,and facilities for making tea and coffee. Luxury features include bathrobes andslippers, a pillow menu, twin-sink vanities, and Jacuzzi bathtubs. Larger hotelsmay provide additional guest facilities such as a swimming pool, fitness center,business center, childcare, conference facilities and social function services

    Hotel rooms are usually numbered to allow guests to identify their room.Some hotels offer meals as part of a room and board arrangement. In the UnitedKingdom, a hotel is required by law to serve food and drinks to all guests withincertain stated hours. In Japan, capsule hotels provide a minimized amount ofroom space and shared facilities.

    When it comes to starting a hotel business one will need to set up a businesssystem. This system is the way to plan on running the business so that thecustomers will be totally satisfied with the service and want to visit theestablishment again and again.

    Starting a hotel business it can be done in several ways. The management canbuy an existing business, buy into a franchise or can start it from scratch.

    When it comes to buying a business from someone else, the managementshould consider if the business is getting a good deal or not. They also have toconsider why they are selling the business.

    Buying into a franchise to start a hotel business can have its ups and downs. Themanagement will have to pay a large amount to start it and will also have to paya yearly franchise fee. But on the other hand, a franchise business is usually well

    known. And they have already put together a business system that works.

    Starting a hotel from scratch can have its ups and downs as well. If starting ahotel business in a location where you have to have your business built from theground up, can be costly. If you plan on turning some other type of business in ahotel business, there will be a lot of work to do to get your business started.Theday to day operations of your Hotel Business can be overwhelming, if you don'thave some type of system.

    http://en.wikipedia.org/wiki/Lodginghttp://en.wikipedia.org/wiki/En-suitehttp://en.wikipedia.org/wiki/Air_conditioninghttp://en.wikipedia.org/wiki/Air_conditioninghttp://en.wikipedia.org/wiki/Climate_controlhttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Pillow_menuhttp://en.wikipedia.org/wiki/Jacuzzihttp://en.wikipedia.org/wiki/Room_numberhttp://en.wikipedia.org/wiki/Capsule_hotelhttp://en.wikipedia.org/wiki/Capsule_hotelhttp://en.wikipedia.org/wiki/Room_numberhttp://en.wikipedia.org/wiki/Jacuzzihttp://en.wikipedia.org/wiki/Pillow_menuhttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Climate_controlhttp://en.wikipedia.org/wiki/Air_conditioninghttp://en.wikipedia.org/wiki/Air_conditioninghttp://en.wikipedia.org/wiki/En-suitehttp://en.wikipedia.org/wiki/Lodging
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    Establishing a hotel business embraces services that should satisfy thecustomers need. This includes accommodation and amenities.

    2.1 Amenity

    Amenities are any tangible or intangible benefits of a property, especially thosethat increase its attractiveness or value or that contribute to its comfort orconvenience.

    Tangible amenities might include attractive guestrooms (lodging), WiFi, dining, parks, swimming pools, golf courses, healthclub facilities, party rooms, theaterormedia rooms, bike paths, communitycenters, services, orgarages, for example.

    Intangible amenities might include pleasant views, nearby activities, goodschools (in the case of residential real estate), or a low crime rate, all of which

    add to the desirability of a property. A small number of people also use the word"amenity" forlavatory, bathroom and personal hygiene facilities.

    2.2 Accommodation

    Accommodation is anything done to adjust with the expectations of other. It isequated with convenience so as to address need and wishes or to reconcilecontradictory interpretations of things. The term is affiliated with commercialismand is usually applicable to tourism as an industry. Rooms, lodgings and publicvehicles are the regular forms of accommodation.

    In line with this concept is hospitality service or known to be accommodation

    sharing, hospitality exchange or home stay network. This idea is the trade ofaccommodation without money involvement and it has been exercised bycentrally established systems in the society. Tourists and travelers are the mainparticipants of this practice and it is associated with house swaps and time shareplans. Its benefits include economic sustainability, reciprocity with other culturesand adventure.

    There are a lot of modes for accommodation and hotels are commonlyconsidered by travelers and guests, among others. These are outfits that offerspaid boarding, mostly in a brief period. Their major accommodation covers thebasic lodging necessities: rooms with beds, furniture, bathrooms and air

    conditioning. Other features such as telephone, television, Internet connection,childcare, restaurant and pool are also set to further meet the demands ofcustomers. These accommodations vary depending upon the type or star-ratingof the hotel.

    2.3 Management

    http://en.wikipedia.org/wiki/Tangiblehttp://en.wikipedia.org/wiki/Guest_roomhttp://en.wikipedia.org/wiki/Guest_roomhttp://en.wikipedia.org/wiki/WiFihttp://en.wikipedia.org/wiki/Dininghttp://en.wikipedia.org/wiki/Parkhttp://en.wikipedia.org/wiki/Swimming_poolhttp://en.wikipedia.org/wiki/Golf_coursehttp://en.wikipedia.org/wiki/Health_clubhttp://en.wikipedia.org/wiki/Health_clubhttp://en.wikipedia.org/wiki/Theaterhttp://en.wikipedia.org/wiki/Media_roomhttp://en.wikipedia.org/wiki/Bike_pathhttp://en.wikipedia.org/wiki/Community_centerhttp://en.wikipedia.org/wiki/Community_centerhttp://en.wikipedia.org/wiki/Customer_servicehttp://en.wikipedia.org/wiki/Garagehttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/Crime_ratehttp://en.wikipedia.org/wiki/Toilethttp://en.wikipedia.org/wiki/Personal_hygienehttp://en.wikipedia.org/wiki/Personal_hygienehttp://en.wikipedia.org/wiki/Toilethttp://en.wikipedia.org/wiki/Crime_ratehttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/Garagehttp://en.wikipedia.org/wiki/Customer_servicehttp://en.wikipedia.org/wiki/Community_centerhttp://en.wikipedia.org/wiki/Community_centerhttp://en.wikipedia.org/wiki/Bike_pathhttp://en.wikipedia.org/wiki/Media_roomhttp://en.wikipedia.org/wiki/Theaterhttp://en.wikipedia.org/wiki/Health_clubhttp://en.wikipedia.org/wiki/Health_clubhttp://en.wikipedia.org/wiki/Golf_coursehttp://en.wikipedia.org/wiki/Swimming_poolhttp://en.wikipedia.org/wiki/Parkhttp://en.wikipedia.org/wiki/Dininghttp://en.wikipedia.org/wiki/WiFihttp://en.wikipedia.org/wiki/Guest_roomhttp://en.wikipedia.org/wiki/Guest_roomhttp://en.wikipedia.org/wiki/Tangible
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    Hotel management is a significant career. Larger hotels may operate withan extensive management structure consisting of a General Managerwho servesas the head executive, department heads who oversee variousdepartments, middle managers, administrative staff, and line-level supervisors.Degree programs such as hospitality management studies, a business degree,

    and/or certification programs prepare hotel managers for industry practice.

    2.4 Facts of DMORVIE suites

    In year 2009, Iligan City has its own version of MOTEL in the form ofDMORVIE suites. This establishment is good for people travelling and staying inthe city for a couple of nights. With its low rates, DMORVIE is also a good optionif you need a comfortable place or room to stay in.

    To entice more customers, the management offers amenities that will surely givesatisfaction to the customers. Among the conveniences here are the 24-hoursecurity, and internet connection which they upgraded from wired connection to

    WIFI (Wireless Fidelity) in the entire establishments. Internet connectivity is oneof the establishments advantages since nowadays; people are more engaged ininternet activities. Provided that the customers have laptops, they may connect tothe wireless network. However, to those who dont have laptops or did not able tobring one, DMORVIE has their own internet caf in their establishment. It is theirother way of giving the customer fairness in accessing the internet.

    As the researchers made an interview with some of the customers and tothe people who knew about the hotel, DMORVIE suites is one of the mostaffordable hotels in Iligan City. In year 2009 DMORVIE focuses only onaccommodation so it doesnt have many of the amenities found in the hotel. In2012, DMORVIE suites started to provide more promos during specialoccasions.

    2.5 Related studies

    Research showed that DMORVIE suites are for tourist and localcommunity but most of their clients are students and younger ages. Howeverstaying in DMORVIE suites are appeared to be safe DMORVIE suites located inTibanga along National High Way, the hotels colorful faade is hard to miss.Colored with bright orange and yellow, it is sure to catch attention among thepasserby.

    During the interview with the people working in the establishment and to some ofthe customers who experienced the service the day we visited the hotel,researchers made also an observation to the surroundings and found out that thedesk is so clean and sleek, the glass structure allows natural light to enter thepremises of the building, the staff are very accommodating and have readysmiles for everyone, they talk about service with a smile. The rooms are spaciousenough and very affordable for as low as P250, you can already avail fully air-conditioned rooms for 12 hours and for less than P600 you can also avail their

    http://en.wikipedia.org/wiki/General_Managerhttp://en.wikipedia.org/wiki/Middle_managerhttp://en.wikipedia.org/wiki/Administration_of_businesshttp://en.wikipedia.org/wiki/Hospitality_management_studieshttp://en.wikipedia.org/wiki/Business_degreehttp://en.wikipedia.org/wiki/Business_degreehttp://en.wikipedia.org/wiki/Hospitality_management_studieshttp://en.wikipedia.org/wiki/Administration_of_businesshttp://en.wikipedia.org/wiki/Middle_managerhttp://en.wikipedia.org/wiki/General_Manager
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    fully air-conditioned room, complete with cable television and hot and coldshower and the best thing of all they have flat screen TV not like other hotel inIligan City. DMORVIE suites have cheap accommodation for solo and thosetravelers on a tight budget. The rooms are adequately clean. A complementarytowel is included in the room.

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    Chapter 3

    Research Methodology

    This chapter presents the research design, research environment, therespondents and data gathering procedure, instrument and the statisticstreatment, that we used in analyzing.

    3.1 Research Design

    The descriptive research was used in this study to know the peoplesperception on the benefits they could get in their stay in DMORVIE SUITES.

    3.2 The Respondents

    The researchers selected 20 random customers to evaluate their feedback

    regarding on their stay in DMorvie.

    3.3 Research Environment

    This study was conducted in DMORVIE SUITES, Tibanga Highway, IliganCity. Among the people whom the researchers consulted to are the manager andsome staff in the place. It has more than 20 rooms with its colorful walling anddecorations.

    3.4 Research Instrument

    To gather necessary data for the study, a self-formulated questionnairewas used. The questionnaires were composed into two parts- the first part dealsabout the profile of the respondents and the second part deals about thecapability of the hotel to serve its customer.

    3.5 Data Gathering Procedure

    Before the distribution of the questionnaire to the respondents, theresearchers asked the permission of the person in-charge in front desk. Thestaffs are requested to give the questionnaire to random customers who arechecking in and checking out the pension house. Clarification was made during

    the interviews as well as responses written.Each response of the customer is significant in a way that it helps the

    researchers in evaluating the capability of the DMorvie Suites in renderingservices to their customers.

    Statistic tool used:

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    For analysis of data, this study used the percentage in getting thepercentage of the respondents profile, while mean was formulated in order to getthe weight average of response.

    In getting the actual percentage of the respondents, the frequency wasdivided by the total number of respondents and multiplied 100%.

    To solve for percentage, the following formula was used:

    Where p = percent

    f = number of respondents

    To solve for the mean, the following formula was used:

    Where x = mean

    xi = total number of respondents

    N = sum of all respondents

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    Chapter IV

    PRESENTATION AND ANALYSIS DATA

    This chapter presents presentation and analysis data gathered accordingto the following sections:

    A. Respondents profileB. Perception of the respondents on marketability of DMORVIE suite

    A. Respondents profile

    Table 1 shows the percentage and frequency distribution of the respondentsaccording to age. Majority of the respondents which is 13 or 65% are 18 to 24years old, 4 or 20% of respondents are 25 to 30 years old, 3 or 15% of therespondents are above 30 years old.

    Analysis shows that majority of the respondents belong to middle age.

    Table 1.Frequency and percentage distribution according to age

    Age Frequency Percentage

    18 to 24 years old 13 65%

    24 to 30 years old 4 20%

    Above 30 years old 3 15%

    Total 20 100%

    Frequency

    Table 2 shows the frequency and percentage distribution of the respondentsaccording to sex. Majority of the respondents which is 15 or 75% are male whileonly 5 or 25% of the respondents are female.

    -1

    4

    9

    14

    18 to 24 years old

    25 to 30 years old

    above 30 years old

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    Table 2. Distribution of respondents according to sex

    Sex Frequency Percentage

    Male 15 75%

    Female 5 25%

    Total 20 100%

    Frequency

    Table 3 shows the frequency and percentage distribution of the respondentsaccording to civil status 16 of the respondents or 80% are single, 3 of therespondents or 15% are married, 1 of the respondents or 5% is widow.

    Table3. distribution of the respondents according to civil status

    Civil status Frequency Percentage

    Single 16 80%

    Married 3 15%

    Widow 1 5%

    Total 20 100%

    Frequency

    0

    2

    4

    6

    8

    10

    12

    14

    16

    female male

    -1

    1

    3

    5

    7

    9

    11

    13

    15

    17

    single married

    widow

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    Table 4 shows frequency and percentage distribution of the respondentsaccording to educational attainment. 11 of the respondents or 55% are collegelevel, 7 of the respondents or 35% are college graduate, 2 of the respondents or10% finished high school.

    Table 4. frequency and percentage distribution of the respondentseducational attainment.

    Educationalattainment

    Frequency Percentage

    Elementary 0 0.0%

    High shool graduate 2 10%

    College level 11 55%

    College graduate 7 35%

    Total 20 100%

    frequency

    B. Perception of the respondents on marketability of DMORVIE suites

    Table 5 discloses the perception of the respondents on marketability of dmorviesuites. There are 25 indicators in this section as disclosed from the table, 6indicators obtained a strongly agree description of responses, eleven indicatorsobtained an agree response, seven indicators obtained an undecidedresponse, one indicator obtained an disagree response.

    Analysis shows that having comportable bed and beddings and the staffdelivered the correct food order has the most number of positive response.

    Analysis of the mean which is equevalent to 3.77 an interpreted as agree, therespondents are satisfied with the ability of the hotel including theservices,utilities and the amenities that they are offered.

    0

    2

    4

    6

    8

    10

    12

    elementary

    high school graduate

    College level

    College graduate

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    Table 5.Distribution of the responses of the respondents

    A. Services 5 4 3 2 1 mean Interpretation

    1. Room rates are reasonable for valued

    customers

    16 2 2 4.70 Strongly agree

    2. The employees of the hotel are courteous

    and friendly?

    14 5 1 3.65 Agree

    3. Do you feel safety during your stay in the

    hotel?

    3 2 12 3 3.25 Undecided

    4. Are you satisfied with the service you

    received?

    6 8 4 2 3.90 Agree

    5. Would you recommend the suites to other

    people

    10 8 2 4.40 Agree

    6. The employees communicate well 4 12 3 1 3.95 Agree

    7. The staff understands specific needs of the

    customers.

    8 6 2 3 1 3.95 Agree

    8. The staff can be trusted. 14 3 1 2 4.25 Agree

    9. The staff willing to assists customers. 12 4 4 4.40 Agree

    10.The check-in process is timely and efficient. 10 6 4 3.30 Undecided

    11.The check-out process is timely and efficient. 10 6 4 3.30 Undecided

    12.Minimal waiting time in line during check-in. 10 7 3 4.35 Agree

    13.Pleasant greeting and being helped by

    doorman.

    12 7 1 3.50 Agree

    14.Management was available to solve problems 20 3.00 Undecided

    15.The staff was knowledgeable and fully

    answered the question

    3 14 1 2 3.90 Agree

    16.Security was available if needed 1 13 6 3.75 Agree

    B. Utilities

    1. Towels, napkins and utensils are always

    available

    13 7 4.65 Strongly agree

    2. Bed and beddings are comfortable. 19 1 4.95 Strongly agree

    3. The staff delivered the correct food order. 18 2 4.90 Strongly agree

    4. The food quality is good 3 12 5 2.60 Undecided

    5. Cleanliness and sanitation are maintained in

    the hotel.

    14 3 3 4.55 Strongly agree

    C. Amenities

    1. The hotel has ability to provide a relaxing

    atmosphere?

    4 7 3 4 2 3.35 Undecided

    2. The hotels no reservation policy is good

    enough for the customers?

    2 1 4 13 1.60 Disagree

    3. The parking area has enough space to occupy

    guests vehicle

    2 1 7 8 2 2.65 Undecided

    4. The internet connection is good. 16 1 3 4.50 Strongly agree

    3.77 Agree

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    Legend Scale Range Description

    1 below 1.50 strongly disagree

    2 1.50--2.49 disagree

    3 2.50--3.49 undecided

    4 3.504.49 agree

    5 4.505.00 strongly agree

    Table 6

    Discloses the perception of the respondents on marketability of DMORVIE suite.

    Validity testing

    Analysis shows the validity test questionnaire and the researchers quistionnaireare valid based on the validity test result.

    Table 6

    Distribution of the responses of the respondents

    Validity test

    A. Services 5 4 3 2 1 mean Interpretation

    1. Room rates are reasonable for valued

    customers

    8 5.00 Strongly agree

    2. The employees of the hotel are courteous

    and friendly?

    7 1 3.90 Agree

    3. Do you feel safety during your stay in the

    hotel?

    1 1 4 1 1 3.00 Undecided

    4. Are you satisfied with the service you

    received?

    3 4 1 4.25 Agree

    5. Would you recommend the suites to

    other people

    3 5 4.38 Agree

    6. The employees communicate well 1 7 4.13 Agree

    7. The staff understands specific needs of

    the customers.

    6 2 4.75 Strongly agree

    8. The staff can be trusted. 8 5.00 Strongly agree

    9. The staff willing to assists customers. 5 2 1 4.50 Strongly agree

    10.The check-in process is timely and

    efficient.

    3 4 1 3.25 Undecided

    11.The check-out process is timely and

    efficient.

    4 3 1 3.40 Undecided

    12.Minimal waiting time in line during check- 6 2 4.75 Strongly agree

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    in.

    13.Pleasant greeting and being helped by

    doorman.

    8 4.00 Agree

    14.Management was available to solve

    problems

    1 7 3.13 Undecided

    15.The staff was knowledgeable and fullyanswered the question 1 6 1 4.00 Agree

    16.Security was available if needed 3 5 4.38 Agree

    B. Utilities

    1. Towels, napkins and utensils are always

    available

    8 5.00 Strongly agree

    2. Bed and beddings are comfortable. 8 5.00 Strongly agree

    3. The staff delivered the correct food order. 8 5.00 Strongly agree

    4. The food quality is good 1 2 5 3.5 Undecided

    5. Cleanliness and sanitation are maintained in

    the hotel.

    8 5.00 Strongly agree

    C. Amenities

    5. The hotel has ability to provide a relaxing

    atmosphere?

    1 6 1 4.00 Agree

    6. The hotels no reservation policy is good

    enough for the customers?

    7 1 1.88 Disagree

    7. The parking area has enough space to occupy

    guests vehicle

    8 3.00 Undecided

    8. The internet connection is good. 8 5.00 Strongly agree

    4.13 Agree

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    Chapter V

    Summary, Conclusion and Recommendation

    Summary

    In this study about the marketability of DMORVIE suites the researchersconducted a survey questionnaire to 20 various customers of the hotel

    They are assessed based on their profile, perception on marketability ofDMORVIE suites.

    1. Majority of the respondents which is 13 or 65% are 18 to 24 years old2. Majority of the respondents which is 15 or 75% are male3. Majority of the respondents which 16 or 80% are single4. Morethan one half of the respondents which is 11 or 55% are college level5. About the perception on the marketability of DMORVIE suites 6 indicatorsobtained an agree response.

    Conclusion

    Most of the respondents are male, 18 to 24 years old, single and collegelevel.Analysis of the perception on marketability of DMORVIE suites shows thathaving a comportable bed and beddings and the staff delivered the correct foodorder has the most number of positive responses.

    Analysis of the mean which is equevalent to 3.77 and interpreted as agree.

    The respondents are satisfied with the ability of the hotel including the services,utilities and the amenities that they are offered.

    Recommendation

    1. The hotel management should implement a reservation policy.2. Parking area should be expand to occupy more space for guests vehicles.3. Their should be a proper consultation with the customers before check in

    and give immediate attention and prioritize.

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    BIBLIOGRAPHY

    A. Books

    The new lexicon Webster Dictionary of the English Language, 2007The new Meriam Webster Dictionary, 1995Descriptive Method Jose F. Calderon

    B. Electronic source

    http://www.questionpro.com/a/showLibrary.do?mode=1&categoryID=8

    http://www.mgrt.gov.si/fileadmin/mgrt.gov.si/pageuploads/razpisi/JN/DT/ANG_Vprasalnik

    _Hotel.pdf

    http://www.oasispark.com/manila-hotel-philippines

    http://www.tripadvisor.com/Hotel_Review-g317124-d1996637-Reviews-D_Morvie_Suites-

    Cagayan_de_Oro_Mindanao.html

    http://www.iligan.gov.ph/index.php?option=com_content&task=view&id=2525

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