mld maglabs digital - services overview

IntroductionV01.01

Maglabs Digital

Maglabs Digital / Introduction - V01.01

HOW WE WORK

Maglabs Digital / Introduction – V01.01

We offer a partner approach with our clients.

Focusing on quality, valued, long-term relationships.

HOW WE WORKWhat we do…


CREATIVE

Digital Design

Brand Management

BUILD

CMS Development

Functional /Application

Development Video

Production

SOCIAL MEDIA

Setup Application Development

Retained Managed Services Social

Media Strategy Campaign

Management

What we do…

HOW WE WORK


MOBILE

Mobile Websites

App Development

MANAGED SERVICES

Content Management and CMS

Social Media / Analytics

Content Marketing

Retained Managed Services

Hosting and Support

What we do…

HOW WE WORK


FLEXIBLECMS OPTIONS


FLEXIBLE CMS OPTIONS

Maglabs Digital / Overview - V01 14 nov 2013

Heinz UK


HEINZ

Maglabs took ownership of the Heinz.co.uk site in 2011. In the past

18 months we have overcome multiple technological challenges that

the platform has and strived to restore the site as a key platform for

the Heinz marketing teams.

By becoming a trusted partner to the Heinz US IT team and

streamlining the updating process for the marketing teams we have

greatly increased the regularity of updates to the site whilst also

working on projects such as redeveloping the entire sauces section,

cookie law changes, Weight Watchers

re-brand.

• Visits per Year: 1,288,052

• Average per Day: 3,490


Amoy


AMOY

Maglabs created and built the Amoy website, again working to a tight

budget. Maglabs delivered a site that is attractive, engaging and

structurally designed to enable changes to include product updates

and campaigns. Currently the site has had a creative refresh to

highlight Chinese New Year.

We are looking to work very closely with Amoy in the year ahead, not

just on site updates but we have also produced a Social Media

strategy document that will look to manage their social interactions

with their customers. The site currently has a good, regular traffic,

which we will be looking to grow as part of their content marketing

and social strategy.


Maple Leaf

New York Bakery Co.


Recently launched their new site – we have been working with Maple

Leaf to produce a UK-centric website for the bagel brand.

A challenging undertaking, being that the platform that the site was

being built in was SharePoint, which can be extremely limiting when

coming to design a elements of functionality must be in the correct

place.

We have overcome this by working very closely with their Canadian

team to come up with an attractive site that allows site visitors

access to recipe information and view their latest TV advert as well

as share their experience through social networks.

New York Bakery Co.

Maple Leaf


The Logistics Guild


THE LOGISTICS GUILD

The Logistics Guild is a Government backed initiative running in

partnership with Skills for Logistics.

Maglabs have put together a digital strategy for the organization to

encourage sign up to the Guild. As part of this strategy, we have

created a central CMS hub from which the Guild can manage its

members. As part of the social strategy, the three main social hubs

(Linked In, Facebook and Twitter) have been set up to encourage

traffic into the site.

These Social networks are fully managed and maintained by Maglabs.

Not only are we increasing the digital footprint of the Guild but we

are helping them to enhance Search Engine Optimization through the

addition of mutual links through to partner sites.


Mobile Web


MOBILE WEB

Another successful project for Heinz has allowed us to produce a

campaign site for the Heinz BIG brand.

In partnership with the RFL, Heinz required a site that would

encourage Rugby fans to enter a competition and select their

favourite soup flavour.

As the advertising for the BIG soup brand is to be found in Rugby

stadiums, a mobile version of the site was needed to be produced

alongside the campaign.

Certainly with a growing number of smart phone owners using their

phones to access the internet, this is a market space we will consider

with every new site we build.


Mobile ECRM


Social Media


With social networks being the place where brands are completely open to their customers it has created a space

that needs to be managed correctly in order to maximise the potential of exposing your brand in this way.

Maglabs currently work with our clients to make sure that they are aware of the opportunities that can be had

through a successful Social Media Strategy.

An effective social media strategy can…

• Increase brand awareness

• Drive traffic to your website

• Improve perception of your brand

• Increase your Google ranking

• Provide insight into customer behaviour

• Manage customer relationships

• Monitor your campaign’s impact with precision

• Create new business opportunities

• Provide an early warning about potential issues

• Offer you a larger customer database

SOCIAL MEDIA


Social Media

Planning


Social Media

Monitoring


SOCIAL MEDIA

When providing social media and content marketing services, we will look to monitor, measure

and report on:

• Traffic / Hits

• Trends

• Key words

• Phrases – The long tail of search #Hashtags

Using a number of measuring tools including:

• Google Analytics / Alerts

• Tweetdeck

• Hootsuite

Monitoring


Analytics

David O’SullivanHead of DigitalTel: 0844 555 5500Mob: 07912 271145Email: [email protected]

www.maglabs.net - Maglabs Limited, Unit F, Tomo Estate Packet Boat Lane, Cowley Uxbridge UB8 2JP

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