MLK DAY OF SERVICEMonday, January 18, 2016

PREP SESSION - WEBINAR November 6, 2015

SESSION OVERVIEW

WHAT WHOWelcomeWebsite Overview & Registering EventsEvent Spotlights –

ACA OutreachLaunching Year-Round ServiceServe Rural

Event Promotion - PressDigital MediaBranding

Elected Official Engagement Closing

Rhonda Taylor & Patricia Bory, CNCSDave Sherman, CNCS

Kacey Wulff, HHSMartin Costello, Rebuilding TogetherDana Mayber, CNCS

Sam Warfield, CNCSAllison LePage, CNCSBrendan Bailes, CNCSMegan Blanco, CNCSPatricia Bory, CNCS

WEBSITE OVERVIEW & EVENT REGISTRATION

Dave Sherman, Web Developer

EVENT SPOTLIGHTS

Kacey Wulff, HHS

Martin Costello, Rebuilding Together

Dana Mayber, CNCS

ACA OUTREACH

Kacey Wulff, HHS

Open Enrollment 2016

Starting November 1, people can sign up for quality, affordable health insurance by visiting HealthCare.gov.

Why you should you do Open Enrollment Outreach for MLK Day?o January is a critical time: The deadline to enroll is January 31.

o Health Insurance promotes our shared goals: Access to affordable, quality healthcare, financial stability, community health and well being.

What you can do?o Use your voice in your community: Send out emails to your listserv, include collateral

at your sites, write Op-eds, tweet, snap, insta….you name it! #getcovered

o Push out outreach materials: Access to affordable, quality healthcare, financial stability, community health and well being. Find outreach materials at https://marketplace.cms.hhs.gov or order them online (for free!) at http://productordering.cms.hhs.gov .

o Invite navigators or assisters to your event: Access to affordable, quality healthcare, financial stability, community health and well being. Reach out to grantees directly: https://www.cms.gov/CCIIO/Programs-and-Initiatives/Health-Insurance-Marketplaces/assistance.html. Or, email Gian.Johnson@cms.hhs.gov.

For more information about getting involved with our enrollment efforts, email Partnership@cms.hhs.gov

Open Enrollment 2016

Starting November 1, people can sign up for quality, affordable health insurance by visiting HealthCare.gov.Top Messages to Share:o Financial Help is Available: About 8 in 10 of the uninsured who are eligible for

Marketplace coverage qualify for financial assistance to lower the cost of their monthly premiums. Many people can find low-premium plans for $75 or less per month.

o Deadlines: December 15 is the deadline to enroll for coverage starting January 1. Final deadline is January 31.

o Free, Confidential Help: Get answers to your questions by contacting our trained professionals for free and confidential assistance. Call 1-800-318-2596 or visit LocalHelp.HealthCare.gov.5 Ways to Take Action:

For more information about getting involved with our enrollment efforts, email Partnership@cms.hhs.gov

Email your lists. Make sure your audiences know it’s time to sign up.

Share info about Open Enrollment in your print materials. Newsletters, programs, receipts…

Host an enrollment event. Partner with assistors and navigators in your community.

Share Info in your space. Display information in your office, business, or organization about Open Enrollment.

Join the conversation online. Every Tweet and Facebook post counts. Use #GetCovered.

LAUNCHING YEAR- ROUND SERVICE

Martin Costello, Rebuilding Together

REBUILDING TOGETHER

Martin Costello

– Senior Director, National Service Programs– 202.420.9131– mcostello@rebuildingtogether.org

REBUILDING TOGETHER

Team Building• Bring together all members for a common

purpose• Creates a real esprit de corps in the program• Natural Alumni engagement opportunity

REBUILDING TOGETHER

Increasing Partnerships• Really collaborate with other AmeriCorps

programs• Step back and remember why people are in

programs like AmeriCorps• Introduce programs to new audiences

REBUILDING TOGETHER

Balance the Work with the Promos

SERVE RURAL

Dana Mayber, Public Affairs Specialist

EVENT PROMOTION

External Affairs Team, CNCS

MESSAGING & PRESS

Sam Warfield & Mary Love,

Press Team

MESSAGING & PRESS

Key Message:

Engaging Americans in Creating Economic Opportunity

MESSAGING & PRESS

Your Story

• What is the story you want to tell? • Who do you want to hear it? • Where do you want to see coverage of your

projects?

MESSAGING & PRESS

Learning from the Past

• What has worked? • What have you tried, that didn’t

work quite as well?

MESSAGING & PRESS

CNCS Resources Coming to You

• Key Messages• Template Media Advisory• Template Press Release• Support for local and national pitching

• What else do you need from us?

SOCIAL MEDIA

Allison LePage & Oyinade Koyi,

Digital Media Team

SOCIAL MEDIA

The Secret to a Life in Social Media“Find out what they like, and how they like it … and let ‘em have it just that way.”

– “Find Out What They Like,” Ain’t Misbehavin’

Break your plan into three phases: 1. Before2. During3. After

SOCIAL MEDIA

BEFORE:

• Give them one big idea to remember

• Get your followers and supporters revved up about your project

• Identify followers of social channels to help spread the word

• Ask people to follow you on your day of service

SOCIAL MEDIA

DURING:

Share, share, share Share your stories Share your supporters’ stories

SOCIAL MEDIA

AFTER: Be sure to thank your supporters

and volunteers Create follow-up blog or Storify Keep sharing your story

BRANDING

Brendan Bailes, Public Affairs Specialist

ELECTED OFFICIAL ENGAGEMENT

Megan Blanco, Senior Legislative Assistant

Working with CNCS’Office of Government

Relations (OGR)

75,000 members

25,000 sites

270,000 volunteers

35,000 sites

SocialInnovation

Fund

• 345,000 members• 5 million volunteers• 60,000 locations

Volunteer Generation Fund18 states

United We Serve andNational Days of Service

760,000 volunteers

DISASTER SERVICES | ECONOMIC OPPORTUNITY | EDUCATIONENVIRONMENTAL STEWARDSHIP | HEALTHY FUTURES | VETERANS & MILITARY FAMILIES

COST-EFFECTIVE SOLUTIONSFOR OUR COMMUNITIES AND NATION

CNCS – the federal agency for national service – improves lives, strengthens communities, and fosters civic engagement through service and volunteering.

$420 million in match

221 grantees in 37 states

NOVEMBER 2014

75,000 members

25,000 sites

270,000 volunteers

35,000 sites

345,000 members4.6 million leveraged volunteers60,000 locations

Volunteer Generation Fund17 states

United We Serve andNational Days of Service

DISASTER SERVICES | ECONOMIC OPPORTUNITY | EDUCATIONENVIRONMENTAL STEWARDSHIP | HEALTHY FUTURES | VETERANS & MILITARY FAMILIES

COST-EFFECTIVE SOLUTIONSFOR OUR COMMUNITIES AND NATION

CNCS – the federal agency for national service – improves lives, strengthens communities, and fosters civic engagement through service and volunteering.

$93m annual match

224 organizations in 37 states

FEBRUARY 2015

2

Importance of engaging policy makers

17

• CNCS’ activities must adhere to the governing laws put in place by Congress

• CNCS’ budget is dependent on the annual appropriations legislation that’s debated and voted on by Congress

• Policy makers have a large platform to amplify the great work that national service is doing on the ground

• Policy makers have the ability to introduce and pass measures (legislation, EO, proclamations, etc) that can expand or help national service

Why MLK Day Matters – Elected Overlay

Many benefits:

• Leads to programming opportunities• Political support: In current budget climate, more

important than ever• Energizes members and volunteers• Showcases impact to elected officials, community

leaders, and the media• Educates the public about your work• Shines a positive spotlight on your organization which

can lead to an increase in volunteering, partnering, etc.

Ways to engage elected officials on MLK Day

Elected officials are often willing and eager to support local service initiatives in one or more ways. For example:

• Attend an event/service project• Staff representation• Proclamation• Keynote remarks• Video greeting• Congratulatory letter• Social media• Think creatively! – Do you have other ideas for elected

engagement?

Note: Elected officials and their staff, like most professionals, appreciate advance notice, thoughtful planning, and follow-through.

For Example

Elected & Appointed Officials to Consider

National service receives strong bipartisan support from elected and appointed officials at every level of government:

• U.S. Senators• U.S. Representatives • Governors• Lt. Governors• State Legislators• County/Parish officials• Mayors• State Cabinet officails (e.g. State Superintendent of

Education)

Contact Information – CNCS OGR

• Megan Blancoo 202-606-6622o mblanco@cns.gov

• Tess Mason-Eldero 202-606-6873o Tmason-elder@cns.gov

Please feel free to call or email with any questions. We look forward to working with you!

THANK YOU

Title is Arial 32pt Bold

• First level bullet is Arial 24pt

• Feugiat et praesent, velit nulla aliquip vero. Highlight text in blue bold sed; nibh, duis nisl ullamcorper.

• Suscipit enim dolore, eum eros– Sub-bullet is Arial 20pt

– Et ad facilisis - laoreet ullamcorper eros lobortis qui tation

• Accumsan odio praesent aliquip eu nulla volutpat lobortis lobortis, consequat dignissim vel luptatum eros vel in diam

Title is Arial 32pt Bold

• First level bullet is Arial 24pt

• Feugiat et praesent, velit nulla aliquip vero. Highlight text in blue bold sed; nibh, duis nisl ullamcorper.

• Suscipit enim dolore, eum eros– Sub-bullet is Arial 20pt

– Et ad facilisis - laoreet ullamcorper eros lobortis qui tation

• Accumsan odio praesent aliquip eu nulla volutpat lobortis lobortis, vel luptatum eros vel in diam