mlm 0972 tribeqa corporate presentation

8/14/2019 MLM 0972 TribeQa Corporate Presentation

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The TribeQa Company

The New Paradigm: Collective IntelligenceCommon Sense Approaches


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This presentation is published for investors and strategic partnerscooperating with us to (re)define financial services, distribution andsales & acquisition. This publication owes much of its content totwo diverse, but excellent analyses:

Mapping the Genome of Collective Intelligenceby Thomas W. Malone and his group at MIT.

The Business Experiment by Rob .......

The Business Experiment offers real-life experience while asking

some tough questions on the feasibility of crowd-sourcing. While atMIT searches for an deeper understanding in order to unlock thefull potential of collective intelligence.

1.1- Acknowledgement


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TribeQa designs new online business models for its own account. Allof our business cases incorporate some form of

collective intelligence of the smart crowd and/or

active crowd participation in strategy, operations anddecision-making

After presenting the early beta versions TribeQa seeks financialpartners to participate and accelerate these social finance projects.

With our experience we now advise other parties on social financeand collective intelligence ventures.

1.2- What does TribeQa offer?


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After loosing their brand credibility financial institutions are dealingwith questions how to revive consumer confidence, realizing that asimple new make-up probably (?) will not do anymore.

On the other hand, now is the right time for new initiatives to

foster deeper relations with consumers and building up brands thattruly are more client-oriented from the ground up.

Successful change can only be done by integrating opinions andneeds of client and personnel at a much earlier stage in thedevelopment process.

Financial brands need to learn how to beneficially workwith diverse & increasingly powerful consumers.

1.3- Social Finance A New Paradigm?


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Is the crowd really smarter than any expert, all the time?

Crowd wisdom, in the purest form, is applicable only to certaingeneral fields. We coined the term The Smart Crowd to indicate that

we never think of the Crowd as a collection of the average guy notknowing anything on financial matters.

For us, the Smart Crowd is a talent pool of people with above-averageintelligence, competitive, ambitious to become better at finding realsolutions, but assembled from a very diverse social, professional

background enabling to come up with original answers.

Our main challenge is to build smart crowds like that.

1.4- What is The Crowd?


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Fortunately Collective Intelligence has drawn a lot of academicinterest, but for TribeQa it is simply common-sense business. Amethod to make life easier for consumers.

My Advice: make your site/product/software useful even if you only have one user.

Sites are not useful, where users can share valuable stuff, unless there is critical mass.Something like del.icio.us is useful even without the user base.

The GroupIQ essentially creates a investment decision-making toolthat filters and validates the overkill of free and paid publicinformation (on products and advisers). Than we rank the Top15%

solutions and integrate it within a consistent and coherent system.This is valuable even for one user!

2.1- Making Life simpler?


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PART 2

THE BUILDING BLOCKSAn MIT analysis of 250+ examples of Web enabled collective intelligence


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The 250+ subjects offer at first sight a very diverse collectionsof projects, but after in-depth examination MIT identified arelatively small set of building blocks.

Who is performing the task? Why are they doing it?

What is being accomplished? How is it being done?

2.1- Mapping the Genome of Collective Intelligence


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In traditional hierarchical organizations, managers assign employeesor freelancers to perform certain tasks.

Linux community is not a traditional firm, Linus Torvalds and his lieutenants usethe Hierarchy gene when they decide which of the many modules that people

have submitted will actually be included in the next release of the software.

On the other hand, activities in Crowd Communities can beundertaken by anyone who chooses to do so, without being assignedby someone in a position of authority.

Anyone who wants to can submit a module for possible inclusion in Linux.

Reliance on the crowd gene is a central feature ofWeb enabled collective intelligence systems.

2.2- Who undertakes the activity?


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The Crowd is most useful in situations where information/knowledgeis scattered among members of a group and where transparencylacks to locate and combine this information/knowledge.

In prior decades, due to high costs movies were made by only a few. But creativeideas have always been widely distributed in the population, and now with cheapersystems anyone can create and share their own videos.

Many collective intelligence systems use the crowd for creation andsome intermediate decisions, but leave the final decision to a smallgroup assigned to the task.

In the GroupIQ, TribeQa hands over power almost completely to the Smart Crowd.Thereby creating a unique market position as the first financial company in theworld managed by the collective intelligence of the Smart Crowd.

2.3- Who undertakes the activity? Part II


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People need incentives to act, and they are different for everyone: money, power,popularity, express themselves, curiosity the list goes on and on. intangible, long-term

Incentives are not likely to materialize. That isn't a good way to get people involved.Successful people that have enough money, contacts, ideas, etc. are most likely lacking intime, so the value of sacrificing one hour is very high. So ask if it provides enough value to

be worth the time of busy consumers.

People participate in group or crowd ventures for a combinationmany personal reasons

Love Glory Money

What is novel about many of the collective intelligence systems that haveemerged in recent years is their reliance on the Love and Glory genes, incontrast to traditional organizations, which have relied more heavilyon Money as a motivating force.

2.4- Why is the Crowd participating?


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Getting the motivational factors wrong could well be the singlegreatest factor behind failed efforts to launch new collectiveintelligence systems. Appealing to Love and Glory may reduce costs,but could also provoke accusations of exploitation.

TribeQa looks for combination of all factors combined, especially because theincentives should be diverse (almost personal) in order to attract the more high-profile opinion-leaders on board.

In the GroupIQ members get Love, Glory and Equity Points for coming up withstrategic solutions, that by the way entitles them for a 50% stake in the company,which is serious asset. But the incentives for the operational tasks are a combination

of cash, Equity Points and Reciprocity (we sell their stuff).

The big advantage for the project is not per se lower HR costs, butswapping fixed HR costs to variable costs.

2.5- Why is the Crowd participating? Part II


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For What, the many organizational goals encountered in collectiveintelligence systems can be boiled down into two basic activities.

Create - the actors in the system generate something newapiece of software code, a blog entry, a T-shirt design.

Decide - the actors evaluate and select alternativesdeciding onselections.

Threadless shows both the Create and Decide gene at work. Each week, Threadlessrelies on the crowd to create a group of new T-shirt designs, and then decides which

ones to produce through a combination of voting (by anyone who is interested) anda hierarchical decision (by Threadless management).

2.6- What is being done by the Crowd?


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2.6- What is being done by the Crowd? Part II

Crowds often do what is popular, fun, exciting, novel or cool, etc. Crowds don'tmake decisions that say "let's bite the bullet and endure this temporary pain so thatwe can reap the long-term benefit (look at the political systems).

Peer production can work only if (a) the members get anunderstanding of the context (history) associated with work and (b)work is divided in small(er) pieces (aka microchunks).

Groups need leaders because they need direction. If everybody has an equal voice, itcan lead to lots of talking in circles and very little productive decision making.

In the GroupIQ TribeQa has developed a first model that is founded ina clear strategy and quality standards. The Crowd gets the free handto improve on it within the strategy, quality and timeline constraints.The role of MT is to coach and to segments the Crowd so the topproducers understand the context and hierarchy of items.


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Many collective intelligence systems still use hierarchies for some of their tasks, but whatis novel is how they use crowds for Creation and Decision-making. A key determinant ofthe answer to this question is whether the different members of the crowd make theircontributions and decisions independently of each other or whetherthere are strong dependencies between their contributions.

2.2- How is it being done?


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In the Creation Process projects could use

Collections. Useful if it is possible to micro-chunk actions done independently bydifferent members of the crowd. In the GroupIQ members find great articles; clipvaluable opinions, and based on that define the right questions? Ergo, theycreate a large portfolio of valuable knowledge.

Contest. Useful if one needs to select a few top solutions. In the GroupIQ thecontest is the driving element on various levels, all because the challenge is tofind the best solutions out of large universe of opportunities.

Collaboration. Useful when micro-chunking becomes too difficult. On the

level of strategy the GroupIQ selects or layers the Crowd in smaller units whocollaborate on creating better solutions, headed by a senior member.

2.2- How-create-independent creation-collections


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Group Decisions - inputs from the Crowd are assembled to generate adecision that holds for the group as a whole.

Voting is useful when a commitment of all members is important.Consensus

Averaging is commonly used in quality rating systems. Marketocracyruns an investment portfolio that is selected by averaging the stocks and bondschosen by the 100 most successful investors from over 55,000 who participate onthe website.

Prediction market bring decentralized knowledge to the forefront.Microsoft used its prediction market to estimate completion dates for projects. Theshare prices for a project declined within minutes to a price indicating a 1 percentprobability of on time completion. The projects ended up three months late

2.2- How-Group Decision?


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Wisdom of crowds fails in many cases because the members making the decision don'tunderstand the context surrounding it. The wisdom of crowds is a byproduct of other

processes, not a process in and of itself. You have to establish a process that allows peopleto make their own individual decisions and reap the rewards and consequences of theirdecisions individually.

As users of services consumers make Individual Decisions that,though informed by crowd input, do not need to be identical for all.They may be influenced by recommendations or rankings from others,but they are not required to make the same choices as others.

Markets. Each member of the crowd makes an individual decision

about what to buy or sell. In her believers model the GroupIQ uses marketswhere members make individual choices that is abstracted to implicit votingsystem.

In Social Networks, members form affinity network based ontrust, taste and viewpoints. They attribute a higher value on theopinion of the affinity network.

2.2- How-Individual Decision


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PART 3

You See It or You Dont See It


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TribeQa seeks investors and strategic partners to improve andaccelerate new or existing projects and achieve scalability,interactivity and personalization. Being ahead of mainstreamthinking we realize that

Most investors/potential partners feel comfortable followingthe herd, especially in cases without high-profile managers.

Our challenge is to identify and convince crowd investors ($10.000),angel investors ($250.000) and potential partners to launch

collective intelligence projects trusting our expertise to createSmart Crowds able to assist (lead) in the development of newprofitable business models

3.1- The End

mlm 0972 tribeqa corporate presentation

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