mlm 18 oct 2012
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Mobile Language Learning with busuu
London, August 2012
busuu.com © 2012
What is busuu.com?
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busuu.com © 2012
Individual learning1 Community learning
Marcel
native
beginnermedium
teach
native
Susanne
beginner
teach
2
+
busuu.com is an online community for language learning – we combine individual with community learning
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High quality learning content based on 150+ different audiovisual learning units
Approx. 180 hours of language learning content per language
Grammar material provided by publishers PONS & Collins – dictionary from Macmillan
Language material available in 12 languages: Spanish, German, French, English, Italian, Portuguese, Russian, Turkish, Polish, Arabic, Japanese & Chinese
Instant video-chat application for direct conversation between users
Peer-to-peer correction of writing exercises by the community
Currently, more than 30,000 texts are corrected by our users per day!
busuu.com © 2012
Open beta live with English, German, Italian, French
Angel round of business angel Johann Hansmann (300k EUR)
Key milestones of our development
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Idea generation during MBA at IE Business School2008
Private seed capital secured (300k EUR) – company founded
2009 End of beta phase - monetization of website with “Freemium” version
2010 Strategic partnership with leading publisher PONS/Collins
2011 Strategic partnership with The Guardian and Macmillan
Launch of our Italian course
Launch of our Brazilian Portuguese and Russian course
Launch of our iPhone App
Angel round of serial entrepreneur Martin Varsavsky (200k EUR) Launch of our Polish, Turkish, Arabic course
Launch of our Biz courses
2012 Launch of our Japanese, Mandarin course
Launch of our Android and iPad Apps
busuu.com © 2012
With more than 20 million users, busuu.com is the largest language learning community in the world!
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DataGrowth of community [# of users]
May 08 Jan 09 Jan 11May 09 Jan 10 May 10 Jan 12
>40,000 new users per day
>8 million visits per month
>90 million page impresssions per month
Users from over 230 countries
Age range: 14-80+ 50% female/male Ø time on the website:
18 min (!)
More than 20,000,000 users
Aug12
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More than 250,000 fans on facebook
Evelyne Weixelgarten, 67 years old, learned 5
languages on busuu.com
Many of our users have turned into huge fans of busuu.com
busuu.com © 2012
Among other awards, busuu.com was named Best Education Start-up in Europe in 2011
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Awards (selection) Press (selection)
UNESCO project in the International year of languages
Silver Lion in the International Marketing Festival in Cannes
European Language Label
CeBIT innovation award
Best Education Start-Up 2011
Stiftung Warentest:Best iPhone App to
learn English
Red Herring 100 Europe
AlwaysON Global 250 winner
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Our iPhone/iPad OS & Android OS apps have been downloaded by more than 11 million people around the world
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Apps available for 11 languages Easy learning ON THE GO Possibility to synchronize progress with online account Apps available for iPhone and Android phones (Samsung, LG, HTC, Motorola
etc…) Online Premium Members automatically get access to the whole mobile app
content
Award for Best Learning App in Germany 2011
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Downloads of iOS and Androids apps
iOSAndroid
busuu.com © 2012busuu.com © 2012
Overview of our course structure
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The Method behind the learning
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Useful and day to day topics Words and expressions don‘t stand alone! A sentence is nothing without the actual context! Interactive writing and instant feedback Final stage: Testing and drilling And of course the fun element where you earn busuu-berries
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The advantages of busuu.com at a glance:
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Complete flexibility – Language learning whenever and wherever
you want
Direct contact with native speaker – Interactive and highly
audiovisual online courses combined with direct interaction within
our worldwide community
Intelligent learning – Tracking of the learning progress and
adaptation of the system according to each individual user
Innovative learning solution – “Social media learning”
Contact:
Busuu Online S.L.
Eudcation Director: Oula Akiki
www.busuu.com - [email protected]
Thank you!