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Think Diferent

AppleInc.

Yusarisyam | Lee Sook Kuan | Tang Pooi Yee | Faizal | Nik

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Background

THANKYOU

Founded !st"ril !#$%&ust "rodu'ed P( or almost )de'adesStarted ha*e su''essul +rand,hen introdu'ed iPod in )--!.ntrodu'ed !stsmart"hone /iPhone0in )--$

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SWOT AnalysisStrengths Tag o .nno*ation 1o+ust Finan'ial Perorman'e 2rand 34uity (onsumer Loyalty 35'ellent (ustomer Ser*i'es mazing Sot,are and 6S

7eaknesses Premium Pri'ing Lot o 1estri'tion and

(om"ati+ility .ssues La'k o Design 8ariety No Ste*e &o+s anymore

6""ortunities Market9Share :ro,th in Smart:adget

(ontinued Te'hnologi'ald*an'ement

More De"enden'y inDigitalization

3asy .ntegration ,ith i(loud

''essories

Threats (om"etition /6S and:adgets0 'ontinue to 'ut i""le;s Market Share

:ross Margin Pressure La'k o Design .nno*ation Limited +ility to (ustomi

(om"are to 6ther Smart

Phone in Market

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#onsu$er %arke&Targe& on 'i(eren& )roups*

oung #+ildren and Kids

Teenagers

#ollege and Uni,ersi&y S&uden&s

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#onsu$er %arke&* co

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