M&M BURST

Intro. to BusinessPer. 5Andrew, Chris, Pete, Tamami

M&M Burst

• The product itself, is very similar to the M&M peanut product that is already out. Instead of the peanut, there will be melted chocolate, caramel, etc.

• It also contains low fat ingredients so it will lessen the concerns toward health issue.

Economic Situation

M&M has a strong brand name and high reputation from customers.

Economy has recently crashed worldwide, it does not affect the candy industry, since it’s a impulse buy among people.

There are many companies in the chocolate industry, intern meaning there is a fare amount of competition.

SWOT Analysis

Strengths New Product Strong, recognizable brand name: M&M. Good Reputation among customers. Weaknesses Economic Crash Competition between other companies.

Opportunities M&M’s worldwide market, therefore creat-ing a higher chance to spread the reputa-tion of the new product. Unfulfilled customer needs. Advancement of technology. Threats Possible shifts in consumer tastes for the product. Possible increase in trade barriers due to the economic crash. New trading regulations.

Selling Strategy

Bundling one of the ways to attract customers.▪ Attaching a small M&M burst package to other M&Ms▪ Buy one get one free▪ It’s a way to increase potential customers

Selling Strategy

Sampling One of the effective way to advertise▪ Little packet, containing few M&M Burst▪ Sampling around the department store, cinema ▪ Starts 3 weeks before M&M burst is out in the market

Alternative Selling Strategy

Penetration Strategy If the demand goes down ▪ Price will get cheaper▪ the product will attract customers

According to our survey, 95% of people are considered trying M&M Burst.

If the price goes down, there are more opportunity for peo-ple to try M&M Burst

M&M’s Relationship Marketing

Pricing

In a range between $1.70 and $2.00 competition among other companies and

economic situation can change the price The price can be determined by demands Inflation and Recession occurs , the price will

always stay between the range between $1.70 and $2.00,

The Average price for M&M Chocolate is $1.70

Packaging

The product design would be some-thing similar to this, but with the M&M Burst Logo on it.

Place to sell the product

M&M Burst will first be sold in the U.S. because the U.S market now has a variety of M&M products. The U.S will be the main market.

As demand increases, the product will be sold worldwide.

The internet will be an another way of selling product since many people use the internet. As people increase their time on internet, the advertisement will

be effective.

Place to sell the product

This product will be available at: Supermarkets, convenience stores and food outlets that

M&M is cooperating with.

Convenience Many people will have opportunities to see M&M Burst

sold in many places It doesn’t require customers to spend their time look for

the product.

Break Even Analysis

Pricing A- When price is $1.70

Pricing B- When price is $2.00

Pricing A

Pricing B

TV commercial

TV commercial (2)

Internet Advertisement

Glogster Advertisement

http://mmburst.glogster.com/mms-burst/

Jingles

Sunday, Monday, Tuesday, Wednes-day, Thursday, Friday, Saturday

Seven days in a week

Everyday's a special day, it you want it to be

Give M&Ms to the one you love, just for you and me

Billboard Avertisment

Billboard Advertisement 2

Sample Logo

Results are that 90% of people surveyed said that M&M Burst would be a good prod-uct

What is your opinion of M&M Burst?

Are you willing to buy this M&M Burst, if it is out in market?

95% said they liked it

product is new and attractive, es-pecially for people who love chocolate.

Product Rating

1, the lowest10, the highest

Average rate: 7.55

Will M&M Burst be suc-cessful?

85% of people said YES

Preferred Colors of M&Ms