@boughb

3

VA

LU

AT

ION

FOUNDED

18

53

$1.6B

18

73

$1.3B

19

25

$536M

20

09

$2.5B

$3.2B

20

07

$4B

“Coders are today’s

rock stars.”

hack·er1 : a person who illegally gains access to

and sometimes tampers with information in

a computer system

2 : an expert at programmatically solving

problems

hack·on·o·mycreating value by breaking things

Hacking Media

Our Commitment to Mobile:

Getting To 10

Increase Media ROI Influence Purchase

VIDEOEQUIVALENCY

SOCIAL TV

REACH ENGAGEMENT

MOBILE ATRETAIL

MOBILEMEDIA

IMPULSE LOYALTY

USER DATA & ANALYTICS

Twist, Lick and Dunk2.2 billionOREOS DUNKED

1,000 yearsSPENT PLAYING

THE GAME

4MMORGANIC

DOWNLOADS

250,000DAILY ACTIVE USERS

(PEAK)

#1 appIN 12 COUNTRIES

5MAJOR AWARDS

WON

Geo-targeted push won the Superbowl

Push drove an extra

1,507 hours of playduring the Superbowl

12500

10000

7500

5000

2500

012am

1am

2am

3am

4am

5am

6am

7am

8am

9am

10am

11am

12pm

1pm

2pm

3pm

4pm

5pm

6pm

7pm

8pm

9pm

10pm

11pm

Suggested app open curve based on previous Sundays

App Opens

Today’s app opens showing spikes from

push notifications in EST time zone

Sun, 03 Feb 2013

OREO: TLD still outperforms Facebook

40,000TLD DAILY USERS

14,000DAILY ACTIVE USERS FOR

FACEBOOK

200,000PEAK DAILY APP OPENSFacebook

Page

OREO

TLD

0:05

2:48

Time spent per interaction

Minutes

With $620K spend, we moved a

$140 million business by

9%

+ = 50%

49

Earlier this year, Kathryn Sheaffer made her daily commute to the Palo Alto, California, offices of Waze, a start-up that makesa social-navigation app. From her seat at a long communal table next to Waze CEO Noam Bardin, she made phone calls, reviewed mockups of the app, and participatedin marathon brainstorming sessions. Sheaffer, however, isn't an employee of Waze. She is senior associate brand manager at Stride Gum, which is owned by Mondelez International.

Today: Oreos in REAL TIME

“The best way to

predict the future

is to invent it.”- Alan Kay

“The best way to

predict the future

is to invent it.”- Alan Kay