mma istanbul day 2
DESCRIPTION
A selection of great quotes from the recent MMA Forum in IstanbulTRANSCRIPT
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MMA FORUMFOUR SEASONS BOSPHORUSISTANBUL, TURKIYE14TH – 15TH NOVEMBER 2012
DAY 2 SPEAKER QUOTATIONS
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MMA FORUM ISTANBUL, TURKIYE 2012
‘More than 80% of mobile minutes are spent in apps’SIMON PODDFLURRY
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MMA FORUM ISTANBUL, TURKIYE 2012
“Brands need to address key consumer needs: convenience, relevance, independence, experience, reassurance”JAMES FERGUSSON TNS
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MMA FORUM ISTANBUL, TURKIYE 2012
There is a danger we are seeing of the emergence of 'data obesity' - collecting data without a clear sense of why or what to do with it.GUY ROLFEKANTAR
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MMA FORUM ISTANBUL, TURKIYE 2012
The golden rules of engagement are privacy, relevance, transparency and reward.CAROLINE DOUSSOT GEMALTO
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MMA FORUM ISTANBUL, TURKIYE 2012
Mobile has become a 'cuckoo technology’; pushing all the analogue technologies our of our lives.CHAD WOLLEN VODAFONE
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MMA FORUM ISTANBUL, TURKIYE 2012
The steps for long-lasting 'brandships' are; trust, good communication, acceptance and appreciation.ANDREAS PIANIARBITRON MOBILE
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MMA FORUM ISTANBUL, TURKIYE 2012
39% of global smartphone and tablets owners use their device while watching TVROB JONASINMOBI
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MMA FORUM ISTANBUL, TURKIYE 2012
In Africa, we believe that mobile is bridging the digital divideRAYMOND BUCKLE SILVERSTONE CIS
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MMA FORUM ISTANBUL, TURKIYE 2012
It's about new commerce, not just about payments.KIVANC ONAN PAYPAL TURKEY
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MMA FORUM ISTANBUL, TURKIYE 2012
40% of online traffic is driven via mobile devicesBARRY HOULIHANVELTI
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MMA FORUM ISTANBUL, TURKIYE 2012
$159 Billion in retail sales was influenced by mobile in 2012BÜLENT HIÇSÖNMEZGOOGLE
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MMA FORUM ISTANBUL, TURKIYE 2012
It's not that you are your mobile, it's that your mobile is you.CHAD WOLLENVODAFONE
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MMA FORUM ISTANBUL, TURKIYE 2012
1of 3 Smartphone users make purchases directly from their phones.BÜLENT HIÇSÖNMEZGOOGLE
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MMA FORUM ISTANBUL, TURKIYE 2012
90% of people use multiple screens sequentially to accomplish a task over timeBÜLENT HIÇSÖNMEZGOOGLE
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MMA FORUM ISTANBUL, TURKIYE 2012
If you want mobile to grow- help build the industry that you want to see.PAUL BERNEYMOBILE MARKETING ASSOCIATION