mmd16 - orr chen - the next generation of push notification
TRANSCRIPT
![Page 1: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/1.jpg)
The Next GenerationOf Push Notifications
Orr Chen - CTO & Co - Founder at PushApps.Mobi
![Page 2: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/2.jpg)
![Page 3: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/3.jpg)
Push Notifications Improve User Retention by 180%
Push Without Push
Push improves user retention -4 month period
Push improves retention -90 days period
Push impact on user retention -6 month period
![Page 4: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/4.jpg)
Push Notifications Improves User Engagement
![Page 5: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/5.jpg)
less uninstalls
longer user lifetime
more and longer app launches and session
Which means:
More revenues Higher brand awareness
Using push notifications on a daily basis will gain you:
![Page 6: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/6.jpg)
So…What’s the problem?
![Page 7: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/7.jpg)
![Page 8: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/8.jpg)
Poor Timing
![Page 9: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/9.jpg)
![Page 10: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/10.jpg)
Spammy and annoying
![Page 11: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/11.jpg)
![Page 12: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/12.jpg)
Boring and repeating
Not Relevant
![Page 13: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/13.jpg)
All of this leads to low opt in rates for push notifications
Not letting publishers and users enjoy all the benefits of this tool
![Page 14: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/14.jpg)
So…what tools do we have to send
Personalized, Relevant, Interesting push notifications?
![Page 15: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/15.jpg)
History lesson...2009 - 2010
Apple launches their
push service (APNS)
VideosImages and buttons
2014iOS 8 Interactive
Notifications( Action Buttons )
2011Android 4.2 ( ICS ) presents rich push
notificationsGoogle launchedAndroid Cloud To
Device Messaging
2016Welcome iOS 10 with rich
push we waited long
time for you
![Page 16: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/16.jpg)
Future of push notifications (opinion…)
Video Push
Pros:
Great content can be served to the lock screen
Valuable to user - don’t need to enter the app to watch the video
Cons:
Not easy to monetize it yet
Less in app interaction
![Page 17: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/17.jpg)
Personalized and Relevant, Remember?What about personalized videos Recommendation?
Not all of us are interested just in breaking news and politics
=> Study user content consumption and send related videos
=> There are services that do it automatically for you...
![Page 18: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/18.jpg)
More interactive pushes
Example - The Guardian at US election day
Gain all information from the push itself
“An app outside the app”
Future of push notifications (opinion…)
![Page 19: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/19.jpg)
More interactive pushes
Targeted polls and questionnaires
Get current trends and opinions of your users
Offer the audience a new active experience
New monetization opportunity
Future of push notifications (opinion…)
![Page 20: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/20.jpg)
It’s better to ask users to opt in for this kind of interaction, so the ones who do it will value it much more and won’t be annoyed.
![Page 21: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/21.jpg)
Hello , Bots
2015 - the year that messenger apps had more monthly active users than social networks (!)
2016 - Facebook launched Messenger bots
Also available for: Kik, Wechat, Telegram, Skype
Future of push notifications (opinion…)
![Page 22: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/22.jpg)
● Opt in● Welcome message with instructions● Personalization and interaction● Provide a way to opt out
● Read rates are almost %100● Opt outs and clicks are up to
you
Bots - What are they?
![Page 23: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/23.jpg)
Bots - Restaurants reservation
![Page 24: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/24.jpg)
Bots - Shopping, E-Commerce
![Page 25: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/25.jpg)
Bots - MediaPersonalized Daily digests, Breaking news
![Page 26: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/26.jpg)
WhatsApp ?No official API
Some services offer programmatic notifications without guarantees
Latest privacy policy update suggest otherwise:“We will explore ways for you and businesses to communicate with each other using
WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you. We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honor the choices you make.”
![Page 27: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/27.jpg)
Now What?We saw notifications are useful when being used right:
Consider timing
Make them relevant for the user ( not just breaking news )
Don’t spam the users with them
Now we can send rich notifications in iOS and Android
The new trends to help you utilize this tool:Video push
Interactive notifications
Bots in messenger apps
![Page 28: MMD16 - Orr Chen - The Next Generation of Push Notification](https://reader035.vdocument.in/reader035/viewer/2022062523/58834ebc1a28abbe6b8b74fd/html5/thumbnails/28.jpg)
Thanks