mmm project submitted by alok sharma complete

8/8/2019 MMM Project Submitted by Alok Sharma COMPLETE

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Matrix business school

A PROJECT REPORT ON

³SALES AND PRAMOTION OF CAR LOAN AT HDFC BANK

RAIPUR´

SUBMITTED BY

ALOK SHARMA

MMM-3rdSem.

YEAR 2009-2011

UNDER THE GUIDANCE OFPROF.MEENAL PANDSE MR.SAURABH MUKHARJEE

INTERNAL GUIDE EXTERNAL GUIDE

SUBMITTED TO

UNIVERSITY OF PUNE

IN PARTIAL FULFILLMENT OFMASTER IN MARKETING MANAGEMENT

MATRIX BUSINESS SCHOOLPUNE-410041




Declaration

I, the undersigned ALOK SHARMA a, declare that the Project Report titled as ,³SALES AN

PRAMOTION OF CAR LOAN AT HDFC BANK RAIPUR´, submitted by me for parti

fulfillment of Masters in Marketing Management (MMM) is the original record of the proje

work carried out by me during the period from ______________ to _________________, und

the able guidance of Mrs. Prof. Meenal pandes and the same has not formed the basis for th

award of any degree, diploma, association, fellowship, titles ± in or for any other Statutor

University or Autonomous Institutions functioning in India or abroad imparting high

education in Management.

Date: _________

Place: Pune. ALOK SHARMA

MMM ± 3rd

Sem.




CERTIFICATE

This is to certify that project report titled ³SALES AND PRAMOTION OF CAR LOAN AT

HDFC BANK RAIPUR ́ is a bonafide work carried out by MR. Alok Sharma of MMM-III

of Matrix Business School for fulfillment of MMM degree of Pune University. He has worked

under our guidance and direction.

Dr. J.N POL

Signature of Director Signature of Guide

Date: Date:

Place: Pune Place: Pune




ACKNOWLEDGEMENT

A successful project can never be prepared by the single effort or the person twhom project is assigned, but it also demand the help and guardianship of som

conversant person who helps in the undersigned actively or passively in th

completion of successful project.

With great pleasure I express my gratitude to our director Dr.J.N.Pol and projec

guide Prof. Meenal pandse without their help this would not have been completed

They have given their precious suggestions and constructive guidance which hav

been indispensable in the completion of this project work.

I would also like to thank the staff of the Matrix Business School since they hav

supported me in this endeavor, and appreciated me in my efforts during my project

ALOK SHARMA




INDEX

r. No. Title Page No.

1 Introduction 7-13

2 Company Profile and Product Profile 24-27

3 Research Objectives, Research Methodology &Research Limitations

49-52

4 Data analysis and Interpretation 56-72

5 Findings, Conclusions and Suggestions 73-74

6 Annexure 75-78

7 Bibliography 79-80




INTRODUCTION




Introduction

The project is concerned with the ³SALES AND PRAMOTION OF CAR LOAN AT

HDFC BANK RAIPUR.

. The financial services sector and capital markets have a significant influence on ho

Economies develop, principally through their role in allocating financial capital betwee

different economic activities, as well as through their own operations, not only do bank

Manage their own financial and sustainability performance, they are in a position to influenc

Socio-economic and environmental performance in client organizations and through the

Lending strategies. In this report, we examine whether and how leading banks manage th

corporate economic impacts of their core lending activities.

The aim of this research is to explore whether banks account for the types of economic Impac

arising from their lending activities. It asks who the real beneficiaries of bank are lendin

activity and whether banks take this in to account in their core business decisions. Specifically

it questions how some banks understand their economic impacts and whether and how th

informed the development and delivery of lending products and services. Accountability an

BSR have developed a methodology through which companies can begin to articulate an

account for the economic impacts of their business activities, employment, Procuremen

product and service development and delivery ,contribution to taxes, investment A

philanthropy.

This report focuses on the bank lending sector¶s product Development and delivery busine

function, and through this explores corporate understanding And accountability of banks. As fo

all sectors, there is less data on product-related impacts than other for other aspects of busines

activity, which is a critical impact area for banks.

This study explores whether and how banks understand and manage the economic impacts o

their products ± through product development, use and delivery of loan products ± on th

communities that use them. This relates to both production-side economic impacts an

consumption side product-related economic impacts. Production-side impacts might include th

operations of bank branches, and might include employment, sourcing from local suppliers an

environmental impacts. While the impact of these activities is important, the most significaneconomic impacts are likely to accrue to customers and the wider economy. Consumption-sid

economic impacts relate directly to the access to finance debate, as well as questions that hav

arisen over who banks lend to and for what type of economic activity. Most attention on bank

in this area has focused on project finance for large and environmentally sensitive projec

.Access to finance refers to the lack of availability of finance to specific communities. Thes

issues have largely defined the corporate responsibility of banks in the eyes of some majo

stakeholders.




COMPANY

&

PRODUCT

PROFILE




COMPANY PROFILE

The Housing Development Finance Corporation Limited (HDFC) was amongst the firstto receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a

bank in the private sector, as part of the RBI's liberalization of the Indian Banking

Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank

Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations

as a Scheduled Commercial Bank in January 1995

PROMOTOR

HDFC is India's premier housing finance company and enjoys an impeccable track

record in India as well as in international markets. Since its inception in 1977, the

Corporation has maintained a consistent and healthy growth in its operations to remain

the market leader in mortgages. Its outstanding loan portfolio covers well over a million

dwelling units. HDFC has developed significant expertise in retail mortgage loans to

different market segments and also has a large corporate client base for its housing

related credit facilities. With its experience in the financial markets, a strong market

reputation, large shareholder base and unique consumer franchise, HDFC was ideally

positioned to promote a bank in the Indian environment.




BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound

customer franchises across distinct businesses so as to be the preferred provider of banking

services for target retail and wholesale customer segments, and to achieve healthy growth in

profitability, consistent with the bank's risk appetite. The bank is committed to maintain the

highest level of ethical standards, professional integrity, corporate governance and regulatory

compliance. HDFC Bank's business philosophy is based on four core values - Operational

Excellence, Customer Focus, Product Leadership and People.

CAPITAL STR UCTURE

As on 30th June, 2010 the authorized share capital of the Bank is Rs. 550 corer. The

paid-up capital as on said date is Rs. 459, 69,07,030/- (45,96,90,703 equity shares of Rs.

10/- each). The HDFC Group holds 23.63 % of the Bank's equity and about 17.05 % of

the equity is held by the ADS Depository (in respect of the bank's American Depository

Shares (ADS) Issue). 27.45% of the equity is held by Foreign Institutional Investors

(FIIs) and the Bank has about 4,33,078 shareholders.

The shares are listed on the Bombay Stock Exchange Limited and The National Stock

Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed on

the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's Global

Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under ISIN No

US40415F2002

CBOP &TIMES BANK AMALGAMATION

On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC Bank was

formally approved by Reserve Bank of India to complete the statutory and regulatory

approval process. As per the scheme of amalgamation, shareholders of CBOP received 1

share of HDFC Bank for every 29 shares of CBOP.




The merged entity will have a strong deposit base of around Rs. 1,22,000 crore and n

advances of around Rs. 89,000 crore. The balance sheet size of the combined entity would b

over Rs. 1,63,000 core.. The amalgamation added significant value to HDFC Bank in terms o

increased branch network, geographic reach, and customer base, and a bigger pool of skillemanpower.

In a milestone transaction in the Indian banking industry, Times Bank Limited (another new

private sector bank promoted by Bennett, Coleman & Co. / Times Group) was merged wi

HDFC Bank Ltd., effective February 26, 2000. This was the first merger of two private banks i

the New Generation Private Sector Banks. As per the scheme of amalgamation approved by th

shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank receive

1 share of HDFC Bank for every 5.75 shares of Times Bank

DISRTIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of 1,72

branches spread in 780 cities across India .All branches are linked on an online real-time basi

Customers in over 500 locations are also serviced through Telephone Banking. The Bank

expansion plans take into account the need to have a presence in all major industrial an

commercial centers where its corporate customers are located as well as the need to build

strong retail customer base for both deposits and loan products. Being a clearing/settlemen

bank to various leading stock exchanges, the Bank has branches in the centers where t

NSE/BSE have a strong and active member

The Bank also has 4,393 networked ATMs across these cities. Moreover, HDFC Bank's ATM

network can be accessed by all domestic and international Visa/MasterCard, Vis

Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders




MANAGEMENT

Mr. C.M. Vasudev has been appointed as the Chairman of the Bank with effect from

6th July 2010 subject to the approval of the Reserve Bank of India and the shareholders.

Mr. Vasudev has been a Director of the Bank since October 2006. A retired IAS officer,

Mr. Vasudev has had an illustrious career in the civil services and has held several key

positions in India and overseas, including Finance Secretary, Government of India,

Executive Director, World Bank and Government nominee on the Boards of many

companies in the financial sector.

The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25

years, and before joining HDFC Bank in 1994 was heading Citibank's operations inMalaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealth of

experience in public policy, administration, industry and commercial banking. Senior

executives representing HDFC are also on the Board.

Senior banking professionals with substantial experience in India and abroad head

various businesses and functions and report to the Managing Director. Given the

professional expertise of the management team and the overall focus on recruiting and

retaining the best talent in the industry, the bank believes that its people are a significant

competitive strength.

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information

technology and communication systems. All the bank's branches have online

connectivity, which enables the bank to offer speedy funds transfer facilities to its

customers. Multi-branch access is also provided to retail customers through the branch

network and Automated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in acquiring the best technology




available internationally, to build the infrastructure for a world class bank. The Bank's

business is supported by scalable and robust systems which ensure that our clients always

get the finest services we offer.

The Bank has prioritized its engagement in technology and the internet as one of its keygoals and has already made significant progress in web-enabling its core businesses. In

each of its businesses, the Bank has succeeded in leveraging its market position, expertise

and technology to create a competitive advantage and build market share.

BUSINESS

HDFC Bank offers a wide range of commercial and transactional banking services and treasur

products to wholesale and retail customers. The bank has three key business segments:

Wholesale Banking Services

The Bank's target market ranges from large, blue-chip manufacturing companies in the

Indian corporate to small & mid-sized corporates and agri-based businesses. For these

customers, the Bank provides a wide range of commercial and transactional banking

services, including working capital finance, trade services, transactional services, cash

management, etc. The bank is also a leading provider of structured solutions, which

combine cash management services with vendor and distributor finance for facilitating

superior supply chain management for its corporate customers. Based on its superior

product delivery / service levels and strong customer orientation, the Bank has made

significant inroads into the banking consortia of a number of leading Indian corporate

including multinationals, companies from the domestic business houses and prime public

sector companies. It is recognised as a leading provider of cash management and

transactional banking solutions to corporate customers, mutual funds, stock exchange

members and banks.




R etail Banking Services

The objective of the Retail Bank is to provide its target market customers a full range of

financial products and banking services, giving the customer a one-stop window for all

his/her banking requirements. The products are backed by world-class service and delivered

to customers through the growing branch network, as well as through alternative delivery

channels like ATMs, Phone Banking, Net Banking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus

and the Investment Advisory Services programs have been designed keeping in mind needs

of customers who seek distinct financial solutions, information and advice on various

investment avenues. The Bank also has a wide array of retail loan products including Auto

Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. I

is also a leading provider of Depository Participant (DP) services for retail customers,

providing customers the facility to hold their investments in electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card in association

with VISA (VISA Electron) and issues the Master card Maestro debit card as well. The

Bank launched its credit card business in late 2001. By March 2010, the bank had a total

card base (debit and credit cards) of over 14 million. The Bank is also one of the leading

players in the ³merchant acquiring´ business with over 90,000 Point-of-sale (POS)

terminals for debit / credit cards acceptance at merchant establishments. The Bank is well

positioned as a leader in various net based B2C opportunities including a wide range of

internet banking services for Fixed Deposits, Loans, Bill Payments.




Treasury

Within this business, the bank has three main product areas - Foreign Exchange and

Derivatives, Local Currency Money Market & Debt Securities, and Equities. With thliberalisation of the financial markets in India, corporate need more sophisticated ris

management information, advice and product structures. These and fine pricing on variou

treasury products are provided through the bank's Treasury team. To comply with statutor

reserve requirements, the bank is required to hold 25% of its deposits in governmen

securities. The Treasury business is responsible for managing the returns and market risk o

this investment portfolio.

RATING

Credit R ating

The Bank has its deposit programs rated by two rating agencies - Credit Analysis &

Research Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed

Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which

represents instruments considered to be "of the best quality, carrying negligible investment

risk". CARE has also rated the bank's Certificate of Deposit (CD) programme "PR 1+"

which represents "superior capacity for repayment of short term promissory obligations".

Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "AAA ( ind )

rating to the Bank's deposit programme, with the outlook on the rating as "stable". This

rating indicates "highest credit quality" where "protection factors are very high"The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by CARE

and Fitch Ratings India Private Limited and its Tier I perpetual Bonds and Upper Tier II

Bonds rated by CARE and CRISIL Ltd. CARE has assigned the rating of "CARE AAA" fo

the subordinated Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating




"AAA (ind)" with the outlook on the rating as "stable". CARE has also assigned "CARE

AAA [Triple A]" for the Banks Perpetual bond and Upper Tier II bond issues. CRISIL has

assigned the rating "AAA / Stable" for the Bank's Perpetual Debt programme and Upper

Tier II Bond issue. In each of the cases referred to above, the ratings awarded were thehighest assigned by the rating agency for those instruments.

Corporate Governance R ating

The bank was one of the first four companies, which subjected itself to a Corporat

Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating

Information Services of India Limited (CRISIL). The rating provides an independen

assessment of an entity's current performance and an expectation on its "balanced valu

creation and corporate governance practices" in future. The bank has been assigned

'CRISIL GVC Level 1' rating which indicates that the bank's capability with respect t

wealth creation for all its stakeholders while adopting sound corporate governance practice

is the highest.

PRODUCT AT A GLANCE

PER SONAL BANK ING SERVICES




Savings Accounts

Regular Savings Account

Savings Plus Account

Savings Max Account

Senior Citizens Account

No Frills Account

Institutional Savings Account

Salary Accounts

Payroll

Classic

Regular

Premium

No Frills Salary Account

Reimbursement Current Account

Kid's Advantage Account

Pension Saving Bank Account

Family Savings Group

Kisan No Frills Savings

Kisan Club Savings

Current Accounts

Plus Current Account

Trade Current Account

Premium Current Account

Regular Current Account

RFC - Domestic Account

Flexi Current Account




Apex Current Account

Max Current Account

Merchant Advantage Current Account

Merchant Advantage Plus Current Account

Fixed Deposits

Regular Fixed Deposit

5 Year Tax Saving Fixed Deposit

Super Saver Facility

Sweep-in Facility

Recurring Deposit

Demat Account

Safe Deposit Lockers

LOANS

Personal Loans




Smart Draft

Home Loans

Two Wheeler Loans

New Car Loans

Used Car Loans

Gold Loan

Educational Loan

Loan Against Securities

Loan Against Property

Loans Against Rental Receivables

Health Care Finance

Retail Agriculture Loans

Tractor Loans

Commercial Vehicle Finance

Working Capital Finance

Construction Equipment Finance

Warehouse Receipt Loans

CREDIT CAR DS

Silver Credit Card

Value Plus Credit Card

Gold Credit Card




Titanium Credit Card

Woman's Gold Credit Card

Platinum Plus Credit Card

Visa Signature Credit Card

World MasterCard Credit Card

Corporate Platinum Credit Card

Corporate Credit Card

Business Platinum Credit Card

Business Gold Credit Card

Purchase Card

Distributor Card

Debit Cards

Easy Shop International Debit Card

Easy Shop Gold Debit Card

Easy Shop International Business Debit Card

Easy Shop Woman's Advantage Debit Card

Easy Shop Titanium Debit Card

Easy Shop NRO Debit Card

Prepaid Cards

Forex Plus Card

Gift Plus Card

Food Plus Card

Money Plus Card

Forex Plus Chip Card




INVESTMENTS AND INSURANCE

Mutual Funds

Tax Planning

Insurance

General & Health Insurance

Bonds

Knowledge Centre

Equities & Derivatives

Mudra Gold Bar

Mudra Silver Bar

FOREX SERVICES

Trade Services

Forex Services Branch Locator

RBI Guidelines

Forex Limits




PAYMENT SERVICES

Merchant Services

Prepaid Refill

NG pay

Bill Pay

Visa Bill Pay

Pay Now

Register & Pay

Instant Pay

Direct Pay

M Check

Visa Money Transfer

RTGS Funds Transfer

e-Monies Electronic Funds Transfer

Excise & Service Tax Payment

Online Payment of Direct Tax

Online payment of DVAT

Online payment of Gujarat VAT

Religious Offerings

Donate to Charity

ACCESS YOUR BANK

Credit Cards Online

One View

Instant Alerts

Mobile Banking

ATM




Phone Banking

Email Statements

Branch Network .

CAR LOAN

Fastrack your loan with our attractive car loan plans

Auto Loan Takeover Plan

If you are a salaried individual holding any of the credit cards mentioned below, your loan gets

processed faster.




R equirements:

Facility is available to only HDFC bank account holders (CASA).

All terms and conditions applicable for the used car product are applicable for the Loa

take over product.

Minimum 9 month old loan with any approved Financier with clear repayment trac

record

Advantage platinum Credit Card Plan

If you are a salaried individual holding any of the credit cards mentioned below, your loan ge

processed faster.

HDFC Bank International Credit Card

Citibank Gold

Citibank Diners

HSBC Gold

ANZ Grind lays Gold

American Express Gold Card

American Express Charge Card

Standard Chartered Gold

R equirements:

Your card has to be at least one year old.

You need to submit the last two billing statements.

Small cars, normal funding up to three years.

Funding on premium cars restricted to 70% under this plan.

The plan does not include multi-utility vehicles.

Contract copy and salary slip of NRI.

Endorsement on passport for last 3 years.

Proof of ownership of property.

Post-dated cheques must be from the resident account of the borrower.

No Income-Document Loan Plan




Now, you can get a car loan without proof of income.

Under this scheme, you get the loan amount up to 60% of the car invoice value.

The tenure of loan can be a maximum of 3 years.

100% Loan Plan with Fixed Deposit Lien

This allows you to take a loan against your deposit at HDFC Bank.

You can get a loan for 100% of the invoice value amount with the required margin placed a

a fixed deposit in HDFC Bank.

NR I Loans

NRIs can avail of new car loans from HDFC Bank for the use of the vehicles by their

relatives in India. Additional documents required are as follows :

Contract copy and salary slip of NRI.

Endorsement on passport for last 3 years.

Proof of ownership of property.

Post-dated cheque must be from the resident account of the borrower.

Past re-payment history

Plan for customers who have taken a car loan and have repaid that loan fully without any ou

standings.

Credit approval on the basis of past re-payment record.

Approval Plan

If you have an HDFC Bank Preferred Account or a Corporate Salary Account with HDFC Bank

for more than six months, you can get fast approvals on your loans with minimal documentatio




Eligibility & Documentation

Salaried Individuals

Self Employed

Partnership Firms

Private Limited Company

Public Limited Company

Salaried Individuals

Eligibility Criteria:

Minimum age of Applicant: 21 years

Maximum age of Applicant at loan maturity: 58 years

Minimum employment: 1 year in current employment and minimum 2 years

employment

Minimum Annual Income: Rs 100000 net annual income

Telephone: Must at residence

Documents required:

Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving licence( Laminat

Recent, Legible)

Income Proof:- Latest salary slip with form 16.

Address Proof:- Ration card/Driving licence/Voters card/passport copy/telephone b

electricity bill/Life insurance policy PAN Card.

Bank Statement:- Not mandatory

Self Employed


Minimum age of Applicant: 21 years

Maximum age of Applicant at loan maturity: 65 years




Minimum employment: At least 3 years in business

Minimum Annual Income: Net profit Rs. 60000 p.a for standard cars and Rs.100000 p

for mid-sized and premium cars

Telephone: Must at residence

Documents required:

Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving licence( Laminat

Recent, Legible)

Income Proof:- Latest ITR

Address Proof:- Ration card/Driving license/Voters card/passport copy/telephone b

electricity bill/Life insurance policy PAN Card

Bank Statement:- Waived for small cars, for mid - sized and premium cars if income

greater than Rs. 1.5 lacs then bank statement requirement can be waived.

Partnership Firms


Minimum Income: Net profit Rs. 60000 p.a for standard cars and Rs.100000 p.a. for m

sized and premium cars

Minimum turnover: Turnover Rs. 4.5 lacs

Telephone: One phone at least at business and at residence of the loan executing partner

Documents required:

Proof of Identity:- NA

Income Proof:- Audited balance sheet, Profit & Loss Account for latest two years and

latest 2 years IT returns of the company

Address Proof:- Telephone Bill/Electricity Bill/Shop & Establishment Act certificate/S

registered certificate/Sales Tax certificate

Bank Statement:- Waived for small cars, for mid - sized and premium cars if income

greater than Rs 1.5 lacs then bank statement requirement can be waived

Private Limited Company


Minimum Income: Net profit Rs. 60000 p.a for standard cars and Rs.100000 p a for m





Minimum turnover: Turnover Rs 4.5 lacs

Telephone: One phone at least at business premises

Documents required:

Proof of Identity:- NA Income Proof:- Audited balance sheet, Profit & Loss Account for latest two years and

latest 2 years IT returns of the company



Bank Statement:- NA

Public Limited Company


Minimum Income: Net profit Rs. 60000 p.a for standard cars and Rs.100000 p a for m


Minimum turnover: Turnover Rs 4.5 lacs

Telephone: One phone at least at business premises

Documents required:

Proof of Identity:- NA

Income Proof:- Audited balance sheet, Profit & Loss Account for latest two years



Bank Statement:- NA

Best Guide to Car Segments and Funding

SegmentEx-Showroom

Value (In lac)Funding % Examples

A:Mini <=2.15 80-100 Maruti 800

B:Compact 2.2-4.5 90-100 Alto, Swift, Indica, Santro, Getz




Estillo, A-Star, Palio, i10

C:Mid-Size 4.5-10.0 75-100

i20, Accent, Swift ,Dzire, Hond

City, Honda Jazz, Verna, SX4

Linea, Ikon, Fusion, Optra, Fabia

Indigo

D:Executive 9.5-16.0 75-95

Toyota Corolla, Civic, Skod

Ocatvia, Hyundai Elantra, Optr

Magnum

D+:Premium 16.0-25.0 75-90

Honda Accord, Camry, Hyunda

Sonata, Skoda Laura, Superb

Passat, Jetta, Teana, Fiat 500

D+: Luxury 25.0+ 75-85Mercedes, BMW, Audi, Porche and

all other imported

MUV 2.20+ 75-90Omni, Innova, Xylo, Scorpio

Tavera, Bolero, Victa, Safari

SUV 14.0+ 75-85

CR-V, Endeavour, Pajero, Montero

X-Trail, Prado, Tucson, Captiva

Grand Vitara, Mitsubishi Outlander

Funding range is indicative. Pre-approved customers could get up to 100% ex-showroom

funding in segments A-D.

Single owner?

Good average?

And within your budget?

HDFC Bank's Used Car Loan will put you in the driver's seat. What's more, HDFC Bank also

helps you select good quality used cars and even value them.

Features & Benefits

Choose any car manufactured in India within a certain age*.

Borrow up to 80% of the value of the car.

Flexible repayment options, ranging from 12 to 60 months.

Borrow up to 3 times your annual salary (for salaried professionals) and 6 times you




annual income (for self employed professionals)**.

Available for almost all car models at attractive interest rates.

Repay with easy EMIs.

Attractive car loan plans - To Fastrack your loan, just choose the plan that is right fo

you.

Additional loan on existing loan - If you are a existing HDFC Bank Auto loan custome

with a clear track record of 12 months or more, then you can get an additional loan to th

extent of your existing loan amount at attractive rate of interest.

Customer Privileges

Special benefits for HDFC Bank account holders.

If you have had a Preferred Account or a Corporate Salary Account with HDFC Bank fo

more than six months, you can get fast approvals on your loans with minimal documentation

RESEARCH

OBJECTIVES,

RESEARCH

MATHODOLOGY &




RESEARCH

LIMITATION

RESEARCH OBJECTIVES

For every problem there is a research. As all the researches are based on some and my

study is also based upon some objective and these are as follows.

1. To understand the four wheeler loan and products of HDFC BANK.

2.

To find out the people¶s perception about HDFC BANK.

3. To study the brand image of bank.

4. To find out how people think about HDFC BANK.

5. To find out what respondents expect from HDFC BANK.

6. To understand Consumer buying behavior

7. To come out with conclusion and suggestions based on the analysis and theInterpretation of data.

8. To find the different way of convincing customer.

9. To find increase the business of the bank.

10. To offer suggestion based upon the findings.




11. To acquire new customer by convincing them and promote the benefit o

those are which provided by the bank.

RESEARCH METHODOLOGY

Research in common parlance refers to a search for knowledge. One can also define

research as a scientific and systematic search for pertinent information on a specific

topic.

The word research has been derived from French word Researcher means to search.

FRANCIES RUMMER defined ³Research: It is a careful inquiry or examination to

discover new information or relationship and to expand or verify existing knowledge.

Research is the solution of the problem, whether created or already generated. When

research is done, some new outcome, so that the problem (created or generated) to be

solved.

RESEARCH DESIGN:

Research Design is the conceptual structure within which research is conducted. It

constitutes the blueprint for collection, measurement and analysis of data. The design

used for carrying out this research is

Descriptive.DATA TYPE: In this research the type of data collection is

y Primary data




Primary data is the data, which are fresh and collected for the first time, and are original i

character. There are various Primary Data Collection techniques, which have helped in dat

gathering.

DATA

SOURCE

:The sources of collection of primary data:

Questionnaire: Questionnaire is the most common research instrument/tool used for the

data collection under field investigation. For that I have taken a 18 question for this I

have visited personally to customers place.

y Secondary data

Secondary data are those data, which have been already collected or published for the purpos

other than specific research need at hand. This data is simply used up by the researcher for h

purpose of collected data and it¶s used for the same purpose.

a) Internal source, newspaper

b) Magazines, Website.

c) Company data base

SAMPLING PLAN:

It is very difficult to collect information from every member of a population .As time and

costs are the major limitation that the researcher faces.

A sample of 50 was taken the sample size of 50 individuals were selected on the basis

of random sampling technique. The individuals were selected in the random manner to

form sample and data were collected from them for the research study.

ANALYSIS AND INTERPRETATION:




Data collection through questionnaire and personnel interview resulted in availability of

the desired information but these were useless until there were analyzed. Various steps

required for this purpose were editing, coding and tabulating. Tabulating refers to

bringing together similar data and compiling them in an accurate and meaningful manner.The data collected by questionnaire was analyzed, interpreted with the help of table, bar

chart and pie chart.

DATA ANALYSIS

AND

INTERPRETATION




DATA ANALYSIS AND INTERPRETATION

1. Age of the respondents

PARTICTULARS NO.OF.RESPONDENT PERCENTAGE

Less than 25 15 15%

26 - 35 36 36%

36- 45 20 20%

Above 46 29 29%

TOTAL 100 100%

R

E

S

P

O

N

S

E

S

AGE GROUP

AGE OF RESPONDENTS

Less than 25

26 - 35

36- 45

Above 46

INTERPRETATION:

From the survey it was found that

a) 11% of the respondents were less than 25 years old. b) 40% of the respondents were between 26 and 35 years of age.

c) 20% of the respondents were between 36 to 45 years of age.d) 29% of the respondents were crossed 45 years of age.




2. Qualification of the respondents.

PARTICUALR NO.OF.RESPONDENT PERCENTAGE

Graduate 52 52%

Post Graduate 29 29%

Diploma 8 8%

Other discipline 11 11%

TOTAL 100 100%

R

E

S

P

O

N

S

E

S

EDUCATIONAL QUALIFICATIONS

QUALIFICATION OF THE RESPONDENTS

INTERPRETATION:

From the survey it was founda) 52% of the respondents were educationally graduation

qualified. b) 29% of the respondents were educationally post graduate.

c) 8% of the respondents had diploma in some disciplines.d) 10% of the respondents had other discipline.




3) Occupation of the respondents

PARTICULARS NO.OF.RESPONDENT PERCENTAGE

Business 34 34%

Job holders 18 18%

Govt Servants 37 37%

Others 11 11%

TOTAL 100 100%

4) Average annual income of respondents.


Less than 5 lakh 58 58%

5 lakh - 8 lakh 20 25%

More than 8 lakh 12 17%

TOTAL 100 100%

R

E

S

P

O

N

S

E

S

OCCUPATION

OCCUPATION OF THE RESPONDENTS

INTERPRETAT

ION

:


a) 34% of the respondents were businessmen.

b) 18% of the respondents were Job holders.c) 37% of the respondents were Govt. servants.

d) 11% of the respondents were dependents.




5) Are you customer of HDFC BANK?

PARTICULARS NO.OF.RESPONDENT PERCENTAGEYes 78 78%

No 22 22%

TOTAL 100 100%

0%

10%

20%

30%

40%

50%

60%

70%

Less then 5 lacs Between 5 to 8 lacs More then 8 lacs

Average annual income of respondents

Average annual income of

respondents

INTERPRETATION:


a) 58% of the respondents had an average annual income up to Lessthan 5 lakh

b) 25% of the respondents had an average annual income from

Between 5 lakh to 8 lakhc) 17% of the respondents had an average annual income from More

than 8 lakh




6) Account Type


SAVINGS A/C 55 55%

CURRENT A/C 25 25%LOAN CREDIT A/C 15 15%

OTHERS 5 5%

TOTAL 100 100%

0

10

20

30

40

50

60

70

80

90

Category

1 Category 2

Respondents Coustomer of HDFC Bank

Respondents Coustomer of UBI

INTERPRETATION:


a) 78% of the respondents are customer of HDFC bank.

b) 22% of the respondents are not customer of HDFC bank.




7) Visitor¶s frequency to bank


Daily 25 25%

Weekly 55 55%Monthly 15 15%

Occasionally 5 5%

TOTAL 100 100%

Account Type

Savings A/C

Current A/c

Loan credit

Other

INTERPRETATION:From the survey it was found that

a) 55% of the respondents are having savings account.

b) 25% of the respondents are having current account.c) 15% of the respondents are having loan credit account.

d)

Only 5 are having other account type.




8)Source of Information


Bank Personnel 40 40%

Advertisement 35 35%

Through Internet 10 10%

Through Trade fare 15 15%

TOTAL 100 100%

0

10

20

30

40

50

60

Daily Weekly Monthly Occasionally

Visiting frequency

Vising requency

INTERPRETATION:

From the survey it was found

a) 25% of the respondents visit daily. b) 55% of the respondents visit weekly.

c) 15% of the respondents visit monthly.d) 5% of the respondents visit occasionally.




9)Objective taking Car Loan


Cover liabilities 41 41%Social Relaxation 36 36%

Fear 8 8%

Life Stage need 15 15%

TOTAL 100 100%

source of information

Bank Personnel

Advertisement

Through Internet

Through Trade fare mela

INTERPRETATION:


a) 40% of the respondents said that their source of information is bank personnel.

b) 35% of the respondents said that their source of information is Advertisement.c) 10% of the respondents said that their source of information is internet.

d)

15% of the respondents said that their source of information isTrade fare.




10)Criteria for selecting this bank


Reliability 30 30%

Services 5 5%

Policy Scheme 15 15%

Rate of interest 50 50%

TOTAL 100 100%

Objective taking Car loan

Cover Laibilities

Socail relaxation

Fear

Life stage need

INTERPRETATION:


a) 41% of the respondents taking car loan due to cover liabilities. b) 36% of the respondents taking car loan due to social relaxation.

c) 8% of the respondents taking car loan due to Fear.d) 15% of the respondents taking car loan due to Life stage need.




11)Tenure for HDFC car loan

PARTICUALRS NO.OF.RESPONDENT PERCENTAGE

1 year 14 14%

1-2 year 19 19%

2-3 year 27 27%

More than 3 year 40 40%

TOTAL 100 100%

Criteria for Selecting Bank

Reliability

Services

Policy Scheme

Rate of interest

INTERPRETATION:

Through this survey I came to know thata) 30% of the respondents benefitted of choosing the particular product

because of its Reliability. b) 5% of the respondents benefitted of choosing the particular product

because of its better service qualities.c) 15% of the respondents said that a benefit of choosing the particular

product was for policy scheme.

d) 50% of the respondents said that a benefit of choosing the particular product was for rate of interest.




13)Satisfied with HDFC Car loan?


Yes 60 60%

No 40 40%

TOTAL 100 100%

Knowledge about HDFC car loan

Yes

No


a. 70% of respondents said that they know about HDFC car loan.

b. 30% of respondents said that they don¶t know about HDFC car loan.




14)Preference for the Car loan from HDFC Bank is due to


Convenience 14 14%

Rate of interest 60 60%

Good behavior of employees 20 20%

Other 6 6%

TOTAL 100 100%

Satisfaction with HDFC Car Loan

Yes

No


a) 60% of respondents said that they are satisfied with HDFC Car loan

terminology. b) 40% of respondents said that they are not satisfied with HDFC Car loan

terminology.




15)Customer Care Services


Very good 24 24%Good 57 57%

Average 10 10%

Poor 9 9%

TOTAL 100 100%

Preference for Car loan from HDFC

convenience

Rate of Interest

Good behavious of employees

other

INTERPRETATION:


a. 14% of the respondents said that they want to take loanfrom HDFC because of convenience.

b. 60% of the respondents said that they want to take loanfrom HDFC because of Rate of Interest.

c. 20% of the respondents said that they want to take loanfrom HDFC because of Good behavior of employees.

d. 6% of the respondents said that they want to take loan from

HDFC because of other reason.




16) Satisfied with HDFC bank¶s ambience


Yes 70 70%

No 20 20%

Little bit 10 10%

TOTAL 100 100%

Preference customer care services

Very good

Good

Average

Poor


a) 24% of the respondents found customer care service very good.

b) 57% of the respondents found customer care service good.

c) 10% of the respondents found customer care service average.

d) 9% of the respondents found customer care service poor.




Satisfaction with HDFC Car loan

Yes

No

little bit

INTERPRETATION:


a) 70% of respondents said that they are satisfied with ambience.

b) 20% of respondents said that they are not satisfied with ambience.

c) Only 10% of respondents said that they are little bit satisfied with ambience.




FINDINGS

AND

SUGGETION




FINDINGS

On an analysis and evaluation of the data collected from the respondents the followin

findings were found.

y Through survey it came to know that age group of 26 to 45 are more conscious abou

taking Car loan.

y Educationally high profiled people are more interested in investing.

y Businessmen and governmental servants are loyal customer.

y 58% respondents have income less than 3 lakh.

y 25% respondents visit daily to bank.

y Approximately all of the respondents are aware of Car Loan.

y Considerations to take Car loan are savings, risk coverage, social relaxations.

y Approximately 60 % respondents found HDFCµs customer care good.

y More than 70 % of respondents select bank because of low Rate of Interest

SUGGESTION

Since HDFC is the largest Private sector Bank, in terms of work force, in terms of market shar

in terms of no. of customers. All these positive stands of the company place at the number on

position. On second aspect whatever amount of money HDFC Bank save, can be used

increase the no. of policies, which will helpful to increase the market share of the company

Since the customers think about the companies in the industry, when they borrow home loa

from bank. So it¶s necessary to increase the market share of the company. There are som

recommendations.




Open some more branches in semi urban and rural area.

HDFC bank has almost its branches in urban area or metros. So in order to increase the no. o

customer, HDFC bank should increase the approach towards potential customers. For that it ha

to increase the branches in the semi urban cities like C, D grade cities. And the rural marketin

is the best option for HDFC bank to increase its base in the market.

Improve customer services.

In order to take the advantage of being industry leader in private sector, HDFC bank has timprove its customer services. According to my experience in the company, a good number o

customers forget to pay their EMI at time so it causes a big loss to the company. This card wi

have all the information

Regarding the policy as like future premium payment dates, payment made, money

Value of the policy at that date, value of the unit linked plan and all other

Information what the customer want. This will help the customer to pay premium

on time and save their losses. HDFC bank will be able to more efficient services to the

customers.

Bring some unit linked life insurance plans in the market.

Being a market leader doesn¶t ensure the leadership in the future. Since after increment in FD

from 26% to 49% all player will have the opportunity to capture the market share. So in order t

maintain its position bank should-Introduce some new market linked insurance plan, whic

will give a competitive advantage to the HDFC bank against its competitors.

Trained the financial advisors more efficiently.




In the changed scenario, more efficient training will be needed, so HDFC bank of shoul

provide good and efficient training to their financial advisors. Because they are the one wh

interact directly with the customers. So good training will give them the right way to deal witthe potential customers.

ANNEXURE




I, Alok sharma, am conducting a research (survey) for sales and promotion of car loan at HDFC

bank raipur (A Car loan from HDFC). Your inputs would make product of HDFC Car loan

better. So request you to spend a few valuable minute and complete the questionnaire. Your response is valuable to us and be assure confidentiality.

Thanks & Regards

(Alok sharma)

1. Name -----------------------------------------------------------------

2. Gender

a) Male b) female

3. Age

a) Less than 25 year

b) Between 25 to 35 year

c) Between 35 to 45 year

d) 45 year or above

4.

Professiona) Business

b) Service

c) Others

5. Qualification

a) Graduate c) Diploma

b) Postgraduate d) Other discipline

6. Income (annually)?a) Less than 5 lacs

b) Between 5 to 8 lacs

c) More than 8 lacs

7. Are you customer of HDFC Bank ?

a) YES

b) NO




8. Are you having A«««.?

a) Savings Account

b) Current account

c) Loan credit accountd) Others«.

9. How often you visit your bank?

a) Daily

b) Weekly

b) Monthly

c) Occasionally

10. Which is your source of information?

a) Bank Personnel

b) Advertisement

c) Through Internet

d) Through Trade fare mela

11. Do you know about HDFC Car Loan?

a) YES

b) NO

12. What is the objective behind taking Car loan?

a) Cover liabilities

b) Social relaxation

c) Fear

d) Life stage need.

13. What is your criteria for selecting this bank

a) Reliability

b) Services

c) Policy Scheme

d) Rate of Interest




14. How much Tenure you would like to have for your home loan?

a) 1 years

b) 2 years

c) 3 years

d) 3-7 years

15. Are you satisfied with HDFC Car loan terminology?

a) YES

b) NO

16. Your preference for the Home loan from HDFC is due to?

a) Convenience,

b) Rate of interest,

c) Good behavior of employees ,

d) Other

17. How do you find our customer care services?

a) Very good

b) Good

c) Average

d) Poor

18. Are you satisfied with the ambience of your Car loan from HDFC?

a) yes

b) No

c) little Bit

19. Your Suggestions:-

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

______________________________________________________________

THANK YOU



BIBLIOGRAPHY

BIBLIOGRAPHY

y Marketing Management by Philip Kotler, Pearson Education 2nd

ed.

y Consumer Behavior by Leon G.Schiffman, Prentice-Hall India 8th

ed.

WEBSITES

y www.hdfc.com

y www.google.co.in/hdfc bank y www.wikipedia.org