mngrl ppt
TRANSCRIPT
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Face book Mania
Mehwish Kiran
140053
MBA3(3.5)
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Research Includes
IntroductionResearch proposalSurvey designAnalytical frameworkFulfillment of objectivesConclusionRecommendations
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Introduction
Global phenomenonProvides several featuresPopular & preferred tool of communicationHas gained very much importanceHelpful social network
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Cont…
Used for:
• Passing times
• Entertainment
• Social interactions, etc.Dangerous in terms of addictionAddiction may leads to erosions of social
relations
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Research proposal
Objectives:• What are the Face book usage reasons of
participants? • What are the Face book addiction levels of
participants?
• What kind of relations are there between Face book addiction levels and Face book operating times of participants?
• What kind of profile do non-addicts have differently from addicts?
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Cont..Scope:• within the city of Islamabad and students from
different universities and colleges of Islamabad.
Research hypothesis:• Face book addiction make teenagers experience
problems and erosions in their social life and relations.
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Cont..
• Conduction of survey• Target Population: Air University:2700 F6\2 college:4000 Comsats university:8319 F7\2:3500
• Sampling Type: Probability
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Cont..
• Sample Values: Confidence level= 95% Margin of error =9% Aggregate population size= 18519 Sample size= 76 Probability=80%
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Survey design
• Location
• Sample type
• Sample age group
• Selection of sample
• Respondents
• Distribution of sample
• Summary of questionnaire
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Fulfillment of objectives:1. What are the Face book usage reasons
of participants?
Forward video, pictures or quotes
Post notes, update
status
Post & share personal
photosPlay games Share news
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Cont..2. What are the Face book addiction levels
of participants
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Cont…3.What kind of relations is there between Face
book addiction levels and Face book operating times of participants?
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Cont…
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Conclusion
• Face book usage reasons of most of the participants (23.7%) are to forward pictures, quotes videos, posting notes or update status.
• The addiction level of face book usage is very high among the participants
• As majority of the participants (65.8%) said that they log on to face book every day.
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Cont..
• There is a close relationship between participants face book addiction level and their operating times.
• They used to be on face book Over two hours each time they access the site.
• Creation of generation gap due to wastage of time by teenagers on face book.
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Recommendations
• Face book addiction in particular should be concentrated
• Be careful of the race to have as many friends as possible
• A well said by someone “excess of everything is bad", fits here
• Set a predetermined amount of time allowed for face book
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Cont..
• Limit the number of automatic feeds and status update you receive.
• Indulge in some other activity that you like
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