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:Group members:Group members Kenneth MathewsKenneth Mathews 2424 Sushrut SawantSushrut Sawant 5555 Aafreen BabarAafreen Babar 6262 Lachish AwadLachish Awad 8888

Will MNP prove toWill MNP prove tobe the Gamebe the GameChanger ?Changer ?

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Flow Of TheFlow Of The

PresentationPresentation Introduction To MNP Features Of MNP

Churning Desire

Prepaid Vs Post-paid

Operators Losing Subscribers Because Of MNP

Challenges For Companies

What We Recommend

What Telcos Are Doing

Head Honchos Say

On The Flip Side

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Introduction ToIntroduction To MNPMNP

Mobile Number Portability (MNP) allows

Mobile subscribers to change their serviceprovider while retaining their subscribernumber.

Portability benefits subscribers and

increases the level of competition betweenservice providers, rewarding those operatorshaving better customer service, networkcoverage, and service quality.

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Features Of MNPFeatures Of MNP

There are three basic feature of Mobilenumber portability:

Location portability. Service portability.

Operator portability.

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Location PortabilityLocation Portability

The ability of a subscriber to retain anexisting Mobile number, when shifting

from one circle to another keeping theoperator same as before.

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Service PortabilityService Portability

It is the ability of a subscriber to retainthe existing Mobile number when

changing from one service to anotherservice, say from GSM to CDMAservices.

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Operator PortabilityOperator Portability

This is the ability of a subscriber toretain within the same service area, an

existing Mobile number even if theychange from one serviceprovider/operator to another.

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How to changeHow to change

Operator?Operator? Send an SMS to 1900 : PORT

You will get a reply containing unique

porting code SMS this code to the operator of your

choice

You will receive the time and date ofporting

The new operator then sends a

confirmation

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What will you lose if youWhat will you lose if youswitch?switch?

Balance on Prepaid cards Will have to change handsets in CDMA-

to-GSM shift or vice-versa

Next number change not before 90days

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S u b scrib e rS u b scrib e rB a s eB a s e

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Will you changeWill you changeyour number onceyour number onceMNP comes ?MNP comes ?

C h u rn in g D e sireC h u rn in g D e sire

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Churn Rate

Prepaid 46 %

Postpaid 23 %

Revenue

Prepaid 75 %

Postpaid 25 %

P re p a id V s P o stp a idP re p a id V s P o stp a id

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O p e ra to rs Lo sin gO p e ra to rs Lo sin gS u b scrib e rs B e ca u se O f M N PS u b scrib e rs B e ca u se O f M N P

Ch ll F

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Challenges ForChallenges For

CompaniesCompanies Churn rate Service quality

TMR

Competition

Lower revenues due to lower prices

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What We RecommendWhat We Recommend

Effective branding Value additions

Competitive Pricing

h lCWh t T lC A

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What TelCos AreWhat TelCos Are

DoingDoing

Loop Mobile to compensate for every call drop; lures

customers with CCD vouchers; assures call centre

will answer in 10 seconds

MTS will offer smartphones( through tie ups), free same

network local calls, free data and local SMS

Bharti Airtel launched ad campaign

Vodafone Essar brings back the pug, advertises heavily

Idea takes lead in TV campaign with No Idea? Get idea

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Head Honchos Say:Head Honchos Say:

"It will have very limited impact, predicts KumarRamanathan, CMO of Vodafone Essar.

"A majority of pre-paid users are hardly interested inretaining their number," says Ramanathan.

"We are already in a high-churn environment, saysRajiv Bawa, executive V-P (corporate affairs) atUninor Wireless

"We've had 'virtual number portability' for the last

eighteen months. With new entrants offering freetalk time and other incentives for a limited period,customers take up the connection, use the freebieand throw the SIM," says Shivan Bhargava, VP -Sales & Marketing, AirTel

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"Post-portability, the single differentiator will beextensive service delivery," says Rajat Mukarji, chiefregulatory affairs officer at Idea Cellular

The world over, number portability has yielded low to

moderate results. "Adoption levels are modest,"says BK Syngal, former chairman & managingdirector of VSNL

Kapil Sibal said the introduction of MNP would lead toa lot of competition in the industry

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On The Flip-SideOn The Flip-Side

"Companies with differentiated services like 3G in keycircles, superior network and greater predictabilityof quality services will have an edge

We expect the long term churn rate to stabilize at

current levels for an operator offering 3G services,"says a recent CRISIL research report.

Videocon, which has not tried to cash in on the MNPfactor, huge beneficiary

TRAI figures say only 1.4 Lakh subscribers, or 0.6% in

Haryana used MNP since Nov 25

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THANKTHANKYOUYOU