mobiele toestellen op het kantoor
TRANSCRIPT
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WEBINAR: MOBIELE TOESTELLEN OP HET KANTOOR
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PETER VAN LOEVEZIJN
Author and expertiPads in business
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GUEST SPEAKER:
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OVERVIEW
• Why (and how?) is mobility an added value for your company
• How B2B marketing & sales professionals embrace mobility
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efficiënt slimmer
makkelijkersneller
projectmatigerprettiger
mobieler
lichter
duurzamer
Anytime, Anyplace, Anywhere
PROCES INDIVIDU
WERKPROCES
PROCES INDIVIDU
BUSINESSPROCES
WERKPROCES
MA
RK
ETIN
G &
SALES
PRO
JECT
MA
NA
GEM
ENT
HR
PROCES INDIVIDU
be smart, work smart, use your iPad
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CASE: SALES & MARKETING
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WHAT IS SHOWPAD?
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Online platform
Used by Marketing
Tablets & Smartphones
Used by Sales
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START WITH A GOOD PLAN
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CONTENT STRUGGLE
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Company X
Netherlands France Germany
Sales rep 1 Sales rep 2 Sales rep 3
Product 1 Product 2 Product 3
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BETTER INFORMED CUSTOMER
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Research OnlinePurchase Offline
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60% Through the buying cycle
-SiriusDecisions
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BAD SALES EXPERIENCES
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60%Bad sales meetings- Research Demand Metric & Showpad
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72%Negative impact
- Research Demand Metric & Showpad
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Tablets delivera strong experience
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SALES & MARKETING MISALIGNMENT
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GETTING STARTED
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DO YOU HAVE THE RIGHT RESOURCES?
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TABLET CHAMPION
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ENABLING SALES & MARKETING FOR MOBILE
SUCCESS
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THE MOBILE MOMENTS OF A SALES REP
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THE MOBILE MOMENTS OF A SALES REP
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Before During After
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BEFORE
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DURING
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AFTER
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75%avg. time spend on non-selling activities
- Microsoft
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AFTER
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AFTER
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AFTER
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MARKETING ANALYTICS ON CONTENT USAGE DURING
THE MEETING
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ROI?
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• 25% extra sales efficiency
• 5 extra visits/sales rep/week
• 41% cross-sell
• …
http://content.showpad.com/case_study_electrabel
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TIPS FOR SUCCESS• Start with a plan
• Identify where you’d like to use mobility (CRM, Sales Enablement, …)
• Appoint a project manager (a.k.a. Tablet Champion)
• Look for a platform
• Try out the platform and the tablets within a select group of people (= pilot)
• Enable the Tablet Champion to determine ROI
• Deploy the platform throughout your sales team
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Q&A
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