mobile 2 social - 21st century recruiting tools
DESCRIPTION
TRANSCRIPT
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Mobile 2 Social 21st Century Recruiting Tools
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Keith Robinson
Founder
Personnel Today
Director
Barkers HR Comms & Euro RSCG Riley
COO
Totaljobs.com
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Ecom Digital
A complementary mixture of experience and youth
Natural Publishers who understand technology
A network of over 150 freelance writers
A Creative Team With 34 RAD & CIPD Awards
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Our clients
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Our client work
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You’ll Love Technology If You
Agree that you know why you want it
Agree what the ROI will be
Agree the must have’s
Agree when to include the “nice to have”
Agree who owns all this
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But we are not in the
Technology Business
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• Recruitment is about People
• Recruitment is about Content.
• Recruitment is about Dialogue
• Recruitment is about Engagement
• Recruitment is Candidate Relationship Management.
• Your Brand is defined by the experience the candidate has.
Recruitment
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Technology is the Enabler
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The 21st Century Recruitment Cycle
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• HR Requirements - HRMS
• Recruitment Volumes – Full ATS v RMS
• Recruiting Strategy 1 – In-House v 3rd party v RPO
• Recruiting Strategy 2 – Attract v Source
• Recruiting Strategy 3 – Talent Pool v Talent Puddle
• Recruiting Strategy 4 – CRM v CV Database
What defines My Tech Needs
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Things to Think About
• Defining the Career Website – What is it for?
• Who is our target audience?
• What types of people do we want to attract?
• Who is John in Finance and what does he want?
• Who is Jen in Marketing & PR?
• What does Siobhan in Customer Services need to see?
• What should a good Career Website contain?
• What are the ingredients of a successful Career Website?
The Career Site
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Case Study – The Rank Group
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Case Study - Kraft
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The top 5 key ingredients for a successful career website were:
1. Jobs and an easy to use job search – NO FORMS, let me browse
2. Information on what it's like to work for you
3. Employee profiles & career case studies
4. The recruitment process – what should I expect
5. Keep in touch
The Technology Toolkit. The Basics:
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Choosing an ATS
• Identify Applicant Tracking System Decision Makers
• Document Your Current Hiring Process
• Identify Requirements for Your Applicant Tracking System
• Identify Requirements for Your Applicant Tracking System
• Key Requirements to Consider in an Applicant Tracking System
The Career Site
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Choosing an ATS
• Customer Support for the Applicant Tracking System
• Applicant Tracking Systems Vendor Assessment
The Technology Toolkit. The Basics:
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Why invest in Posting Technology?
• Post your jobs to multiple channels; job boards, social media, your career site etc.
• Track response rates intelligently.
• Search multiple CV sources.
• Plus most now include a raft of additional “bespoke” functionality.
The Technology Toolkit. The Basics:
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LinkedIn (B2B)
• Source v Post
Facebook (C2C)
• Tab v App
• Brand v Post
Twitter (B2B2C)
The Social Toolkit
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1. How many jobseekers are already accessing your site via a mobile?
2. What is the current experience for a jobseeker when viewing your site on a mobile device?
3. Mobile apps or Mobile web?
4. Which platforms should you be looking to adopt?
5. What’s your competition doing with mobile?
The Mobile Top 10 Tips
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The Mobile Top 10 Tips Cont.
6. Make sure you choose the right company to build your mobile solution.
7. Fully managed solution or buy the source code outright?
8. Design: keep it simple.
9. Options to apply off the mobile phone.
10. Promoting your apps.
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• Home Based
• The Disengaged Employee
• The Deconstruction of the Organisation
• Agent Based
• Community Based
The Recruiter Becomes an agent/project manager
The Future of Work
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Technology
• Cloud Based
• Big Data – Content is King – Context is god
• Facebook Huge
• Channel Agnostic – Linkedin & Jobs Boards
• CRM Based
• Referrals – yes BUT
CRM, Engagement, Multi Platform (Mobile), Video
Key Themes
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The Future of the Candidate
• Will they want F/T work or an agent relationship?
• More freedom
• Multi-Tasking
• The Ageing Candidate
Employer Branding, Better Management and the EVP
Themes
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• Marketeer
• PR Specialist
• CRM specialist
• Mobile and Video channel manager
• Content aggregator, curator and distributor
• Channel Manager
Actually doing what you do today but with less money and more opportunity + a fragmented audience
The Recruiter of the Future
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It’s not about Technology – It’s about Us
The Future of Recruitment:
To find out more: www.ecomdigital.co.uk Telephone: 02920 451 120
Email: [email protected]