mobile advertisement( m-ad )
DESCRIPTION
m-Ad. A mobile based solution to Classified Advertisement. Mobile Advertisement( m-Ad ). BUET Chariots Deliberators: Rahat Ibn Rafiq Sajjadur Rahman. Index. 1. Problem & Solution 2. Business Process 3. Information Technology Usages 4. Business Model 5. Economic Feasibility - PowerPoint PPT PresentationTRANSCRIPT
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LOGO
Mobile Advertisement(m-Ad)
BUET ChariotsDeliberators:
Rahat Ibn RafiqSajjadur Rahman
m-AdA mobile based solution to Classified Advertisement
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1. Problem & Solution2. Business Process 3. Information Technology Usages4. Business Model5. Economic Feasibility6. Scope of Real life Implementation
Index
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• Arafat is a software engineer.
A software company gives a job circular in the Daily ‘Y’.
Unfortunately he keeps the Daily ‘X’.
An opportunity is lost.
Looking for a job
Scenario 1
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• Ms. Momtaz is a housewife
Looking for a flat in area ‘B’. Tedious process hampers
daily chores Misleading information.
Scenario 2
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• Sadia is a student Need tuition. Decides to advertise in the daily ‘X’. Entails relatively large sum of money. For a 40 word classified advertisement, the charge
is 1000BDT.
Scenario 3
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Scenario 1: Inconsistent reachability to the target people.
Scenario 2: Unreliable and unavailable information Too hectic and painstaking
Scenario 3: Monetary constraint
Dredged up problems
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Furthermore Time Latency Text’s dependency on monetary factor Lengthy process Untoward hassles due to exposing of contact
numbers.
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Students Unemployed personnel Unmarried personnel Companies Flat owner & renter Others
Tech-based users Second hand vehicles sale Gadgets exchange
Target Customer
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Outcome of Survey
98% people are interested in mobile based system. 70% of them wants security first. 92% people prioritize the low operating charge. 73% of them wants easy operation module. 90% of them wanted a easy query system.
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m-Ad System Scope
Classified Advertisement Initiated by a simple cell-phone command Inexpensive advertising environment Easy access to the advertisements Consistent connection between the advertiser and the
query-user. Hassles kept at the minimum.
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LOGO
Business Process
m-Ad
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Actors Customer
Mobile Operator
Advertiser
Query User
• Classified advertisement Advertiser• Commercial advertisement Advertiser
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Customer
Have a registered SIM card
Register into the system
Can give advertisements or make a query
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Advertiser
Fill up the fields provided in the environment
Send the data to the system database
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Classified Advertiser
No text approach in the application
Text is required if SMS subsystem is used.
The Advertiser’s contact information is provided to the query user.
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Commercial Advertiser
Choose number of Ads to be propagated
Embedded in the return SMS of the query users.
Application is a must. No SMS subsystem.
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Query User
Request a query
Retrieved information is checked against the request by the mobile operator.
Relevant information is sent.
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Mobile Operator
Handle all the users
Registering process and data retrievals
Complaint handling
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LOGOm-Ad
Information Technology Usage
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Information Technology
Application software
Mobile SMS
Content server
Database
Software requirements
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Application software
Registration:• Compulsory registration• Given information is checked against the
information in the mobile operator server.• Valid if given data conforms to that of the server.
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Aesthetic look:• User friendly GUI
Advertisement:
• No text based approach User Query:
• Appropriate options to form the required queries
Application software(contd.)
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Mobile SMS
For mobiles that are not java enabled Text based fixed format queries and advertisements
Notifications through SMS
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Content Server
Stores the advertisement
Collects and sends SMS
Verifies the user.
Retrieves the information for the query and sends it to the user.
All advertisements have a lifetime of 10 days.
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Database
Installed in the content server
Powerful database for efficient data retrieval
Oracle, MySQL , SQL server can be used
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Software Requirements
Open source platform
We will use C# or java, PHP or JAVA SERVLET
Linux for open source facility
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LOGO
Business Model
m-Ad
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1. Advertisers Registration Process
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2. Advertisers procedure (application based)
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3. Advertisers Procedure(SMS based)
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4. Advertisers process
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5. Query user’s Registration Process
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6. Query procedure (application based)
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7. Query procedure (SMS based)
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System Demonstration
Advertiser
User
Mobile Operator Server
Content Server
Yes, I’ve found my information
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LOGO
Economic Feasibility
m-Ad
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How we determined the number of Customer
No. of Advertisement
4500 (Calculated)
No. of Response
4500 (assumed)
No. of Commercial Advertiser
15 (Assumed)
No. of Total Client
9015 (within a month)
Improvement rate of no. of Client
10% (Assumed)
Total no. of client in a year (considering improvement rate)=
149476 150000 (Approximately)
Cost Analysis
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Total revenue 10500000 BDT
Registration Fee (150000 customer x 30 BDT) 4500000 SMS charge (5 BDT per SMS x 4 SMS per subscriber) 3000000 Commercial Advertisement (600000 SMS x 5 BDT)
3000000
Variable expense 0 BDT
Contribution margin 10500000 BDT
Fixed expense 8750000 BDT
Software Development Cost 5000000 Software Security and maintenance cost 50000 Customer Care Allowance
700000 Advertisement Cost3000000
Net operating income 1750000 BDT
Cost Analysis
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Break even analysis 70Q= 8750000
Break Even Analysis
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Initial cost5000000 BDT
Fixed expense per year
5000000 BDT
Total revenuePer year
10500000 BDT
Projected cash flow
Initial Stage -500000 BDTAfter 1st year 1750000 BDTAfter 2ND year 8500000 BDTAfter 3RD year 15250000 BDT
Payback Period
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LOGO
Risk Analysis
m-Ad
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RISK TYPE POSSIBLE RISKS
Technology 1.High traffic in database.2.Malfunction of server.
People 1.Lack of technical expertise in average users.2.Fake advertisement.3.Erratic input.
Requirements Changes in user requirements after the implementation requires major design rework.
Risks & Risk Types
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Risk Analysis
RISK PROBABILITY EFFECTS
High traffic in database Moderate Serious
Server malfunction Low Catastrophic
Lack of technical expertise in average users
High Tolerable
Fake advertisement Low Tolerable
Erratic Input High Serious
Requirements alteration Moderate Tolerable
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Risks Planning
RISK STRATEGYHigh traffic in database Investigate the possibility of buying a higher
performance database. Server malfunction Standby backup server.
Lack of technical expertise in average users
Introduce this system to general mass & train them how to use.
Fake advertisement Complaint system.
Erratic Input No database update. Notify user about the failure.
Requirements alteration Rigorous survey of user requirements. Version control.
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Real Life Implementation
can be implemented in a wide range of sectors of real life– Flat/apartment sale/rent. – Tuition/student wanted – Motor vehicles/tech-based appliances sale. – Matrimony – Job opportunity – Others.
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Benefits & Impacts
Advertisers need not go to advertisement booth in person.
Mobile system. Real time advertisement submission & launching. Automated notification Inexpensive
– Low advertisement & searching cost– Uneager customers encouraged
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LOGO
Thank You
m-Ad
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Thank YouQuestions?
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LOGO
Use-Case Model
m-Ad
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Subsystems 4 subsystems-
– Registration– Advertisement– User Query– Complaint
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Registration Request
ConfirmationAdvertiser
Use Case diagram :Registration
User Information Collection
Mobile Operator
<<depends on>>
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Advertisement
Submission
Updating&
NotificationAdvertiser
Content Server
Use Case diagram :Advertisement
ValidationMobile Operator
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Query Submission
Searching&
NotificationAdvertiser
Content Server
Use Case diagram :User Query
ValidationMobile Operator
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Complaint Submission
User information verification
Complaint Filing
<<depends on>>User
Mobile Operator
Use Case diagram :Complaint
Confirmation
<<depends on>>
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Cost Analysis
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Break Even Analysis
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Payback Period
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Questionnaire
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Questionnaire(contd.)
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