mobile advertising
DESCRIPTION
While mobile is growing, businesses are looking for ways to monetize. Mobile advertising is one of them. Be sure to check out the other presentations we gave at our LBi Client Afternoon.TRANSCRIPT
![Page 1: Mobile advertising](https://reader033.vdocument.in/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/1.jpg)
Mobile advertising
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![Page 3: Mobile advertising](https://reader033.vdocument.in/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/3.jpg)
In the future we will make more
money from Mobile advertising
than online
- A guy from Google
![Page 4: Mobile advertising](https://reader033.vdocument.in/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/4.jpg)
Source : IAB Mobile workshop
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Mass MediaEveryone has one …. Or more
PersonalAllow one to one communication
All in one mediaInternet – Radio – TV - Articles
NomadThe right ad in the right location
Always on95% never switch off their phone
Source : IAB Mobile workshop
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Source : Wikipedia
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Source : Apollo Bravo
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Source : Apollo Bravo
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Source : IAB Mobile Workshop
![Page 11: Mobile advertising](https://reader033.vdocument.in/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/11.jpg)
Mobile ticketing/couponing
Source : IAB Mobile Workshop
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Mobile applications
Source : IAB Mobile Workshop
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Geo location
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![Page 14: Mobile advertising](https://reader033.vdocument.in/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/14.jpg)
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Source : e-Marketeer
![Page 16: Mobile advertising](https://reader033.vdocument.in/reader033/viewer/2022052822/554d89adb4c90567188b5001/html5/thumbnails/16.jpg)
Source : Forrester Research European Mobile Forecast, 7/09 (western Europe)
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Source : Morgan stanley « tech mobile internet report » dec 2009
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