mobile advertising: merits and demerits
TRANSCRIPT
Mobile Advertising - Merits and Demerits
Mohammed Nafees M
Mobile Advertising• Mobile advertising is a method of advertising that appears on
mobile devices such as smart phones, tablets or PDAs that have wireless connections
• Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games
• It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019
• Mobile advertising can also be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange
Mobile Ad Types
Merits
Demerits
Why Mobile is the way forward?: Key Stats• 71% of marketers believe mobile marketing is core to their business• 68% of companies have integrated mobile marketing into their overall
marketing strategy• 58% of companies surveyed have a dedicated mobile marketing team
~ Salesforce, 2015
• Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead
~MicKinsey & Company, 2014
• By 2019, mobile advertising will represent 72% of all US digital ad spending
~ Marketing Land, 2015
Why Mobile is the way forward?: Key Stats• Average smart phone conversion rates are up 64% compared to the
average desktop conversion rates (CMS Report, 2015)
• 57% of users say they won’t recommend a business with a poorly designed mobile site (CMS Report, 2015)
• 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours (Nectafy, 2014)
• 83% of B2B marketers said mobile apps were important to content marketing (Strategy Trends, 2015)