Mobile AdvertisingOpportunities with the

HorseShowTracker App

App brought to you by

CONTACT FOR ADVERTISING :advertising@funnware.com614.348.4558

Mobile AdvertisingOpportunities with the

HorseShowTracker App

App brought to you by

CONTACT FOR ADVERTISING :advertising@funnware.com614.348.4558

Horse Show Tracker App

in the first year atOQHA’s CONGRESS

5,633Downloads

in the first year atOQHA’s CONGRESS

1.3 MillionPage views in October 2014

Equine Chronicle named Horse Show Tracker #1 in the listof apps mentioned in their article

“Quarter Horse Congress…There’s an app for that! SevenApps you Should Download Before Heading to Ohio!”

Why Advertise to this audience?

About the Show• The All American Quarter Horse Congress is the largest single breed-horse show

in the world• OQHA CONGRESS: October 1-25, 2015• There are over 21,000 horse show entries in Ohio Quarter Horse Congress• The show attracts more than 650,000 people to the Columbus area• Generates $200 million for the central Ohio economy

Audience Profile (per AQHA)• Average member age is 45• 80% reside in a rural, farm or ranch area• 77% have attended college or are college graduates• More than 60% are professional owners and managers• Average household income: $103,000

*Most attendees of the Congress are members of the American Quarter Horse Association.**Audience profile figures based on the most recent AQHA Membership survey.

Audience Profile (per AQHA)• Average member age is 45• 80% reside in a rural, farm or ranch area• 77% have attended college or are college graduates• More than 60% are professional owners and managers• Average household income: $103,000

The Average mobile user checks their device 150 times per day.Mobile Apps make take more than 50% of a users online time.-COMSCORE, 2014

320x480 Full Page Ad Unit

Ads can: click-to-call or click-to-websiteAppears between page views across the AppAd Size: 320x480Includes a free entry in the business/advertisers section.All ads subject to approval

320x100 Banner Ad Unit

Ad Size: 320x100Banner ads appear at the bottomof the page

Includes a free entry in thebusiness/featured advertisers section.

Industry Standard charges forCost Per Thousand Impressions (or CPM) for a320x50 banner ad (= $15-$25)

HorseShowTracker charges less fordouble the ad dimensions @ 320x100 !

All ads subject to approval

Ad Size: 320x100Banner ads appear at the bottomof the page

Includes a free entry in thebusiness/featured advertisers section.

Industry Standard charges forCost Per Thousand Impressions (or CPM) for a320x50 banner ad (= $15-$25)

HorseShowTracker charges less fordouble the ad dimensions @ 320x100 !

All ads subject to approval

YOUR AD HERE

App Sponsorship

Receives

320x100 ad on Home Page rotatedwith Congress’s

3 Days Business Page Sponsor

Listing on “Featured Advertisers”Page

One Full Page Ad/Hour/User on mainfront end pages.*

50% Share of Voice or FrequencyBanner Ads OngoingEstimated 500,000 Impressions

Industry Exclusivity

List Price

$1600

$900

$100

$5000

$9750

Negotiable

Receives

320x100 ad on Home Page rotatedwith Congress’s

3 Days Business Page Sponsor

Listing on “Featured Advertisers”Page

One Full Page Ad/Hour/User on mainfront end pages.*

50% Share of Voice or FrequencyBanner Ads OngoingEstimated 500,000 Impressions

Industry Exclusivity

List Price

$1600

$900

$100

$5000

$9750

Negotiable

Total List Price

Package Price

$17,350

$10,000

* Classes, Stalls, Patterns, More…, Maps

Business Page SponsorshipThe Full Page ad is initially served to App users asthey go on to the local business page where they canfind exclusive offers and promotions from advertisers.

Full Page$150/Day

$2000/Showwith 6 ad

copy changesper show

Max 1/Hour/User

High-Traffic

Two Advertising SpotsAvailable50% Share of Voice on Page(Share of voice is the percentage oftime the ad shows up on page)

First Come First Served BasisIf you buy entire show

Full Page$150/Day

$2000/Showwith 6 ad

copy changesper show

Max 1/Hour/User

High-Traffic

Two Advertising SpotsAvailable50% Share of Voice on Page(Share of voice is the percentage oftime the ad shows up on page)

First Come First Served BasisIf you buy entire show

Schedule Sponsorship Page Advertising

Full Page$250/Day

$3000/ShowMax 1/Hour/User

Each time a user looks forschedule, scores, etc.,theymust navigate through the“Classes” tab to find theirdiscipline and then class.

Extremely High Traffic

Disciplines are sold on a firstcome first served basis

Full Page$250/Day

$3000/ShowMax 1/Hour/User

Banner Ad$150/Day

Extremely High Traffic

Disciplines are sold on a firstcome first served basis

Advertise into Discipline and/or by Specific Class

Full Page$100/Day

$200/ShowMax 1/Hour/User

Highly Targeted to SpecificClass

Great to promote your horse,trainer specialty, boardingfacilities, and more to a specificclass.

Frequency Discount2 Days: 10%3 Days: 15%

Full Page$100/Day

$200/ShowMax 1/Hour/User

Banner Ad$50/Day

Highly Targeted to SpecificClass

Great to promote your horse,trainer specialty, boardingfacilities, and more to a specificclass.

Frequency Discount2 Days: 10%3 Days: 15%

Available first come first servedCuttingRopingReiningRanch RidingWorking HunterLong LineShowmanshipHalterEquitation Over FencesHorsemanshipHunter Under SaddleHunter HackJumpingWestern PleasurePleasure DrivingTrailHunt Seat EquitationBarrelsPole Bending

Featured Daily Special

App users will be going to the NEW Business section tosee exclusive promotions and offers only available onthis App during the weeks of Congress.

Full Page ad

ONLY ad on the page

$200 Per Day

Choose which day you want

Multiple day discount may be

available

Be in the right place at the right time!

Full Page ad

ONLY ad on the page

$200 Per Day

Choose which day you want

Multiple day discount may be

available

- All ads subject to approval

Business Listings

Two options available

75 character line item listingInclude your best offer

(who, what, when, where, why)Entire Show Listing… $100*High Visibility (5 Listings)… $300

Full pageIncludes click-to-call or websiteEntire Show… $2000

*$25 per-copy change

Be in the right place at the right time!App users will be going to the NEW Business sectionto see exclusive promotions and offers only availableon this App during the weeks of Congress.

Two options available

75 character line item listingInclude your best offer

(who, what, when, where, why)Entire Show Listing… $100*High Visibility (5 Listings)… $300

Full pageIncludes click-to-call or websiteEntire Show… $2000

*$25 per-copy change

** Customization opportunities are available- All ads subject to approval

Banner Advertising on this App

Advertising Unit Pricing is Based on CPMCPM=Cost Per 1000 ImpressionsImpression= 1 Ad View

The more targeted or niche, or more engagingand complex the ad unit is, the higher the CPMrate will be with display advertising.

Industry Average Rates:Banner Ad: $5-25/CPM

Horses Show Tracker’s Rate: $15/CPM$105 minimum purchase

Advertising Unit Pricing is Based on CPMCPM=Cost Per 1000 ImpressionsImpression= 1 Ad View

The more targeted or niche, or more engagingand complex the ad unit is, the higher the CPMrate will be with display advertising.

Industry Average Rates:Banner Ad: $5-25/CPM

Horses Show Tracker’s Rate: $15/CPM$105 minimum purchase

Graphic Designing Services

Full PageStatic

320x480

Static Banner = $30 w/ 2 rounds of changes

Animated Banner = $35 w/ 2 rounds of changes

Static Full Page = $50 w/ 2 rounds of changes

Additional rounds of changes = $10 per round

Typical industry banner ad size is 320x50.HorseShowTracker offers 320x100

Need a GraphicDesigner?

Full PageStatic

320x480

Banner AdStatic/Animated

320x100

Static Banner = $30 w/ 2 rounds of changes

Animated Banner = $35 w/ 2 rounds of changes

Static Full Page = $50 w/ 2 rounds of changes

Additional rounds of changes = $10 per round

Typical industry banner ad size is 320x50.HorseShowTracker offers 320x100

AD OFFERING DETAILS HST LIST PRICE

Full Page Ad Unit320x480

Click-to-call, website, or imageAppears between page views across the AppIncludes free entry in the Featured Advertiser section

Varies based onplacement

Banner Ad Unit320x100

Double the ad dimensions (industry norm is 320x50)Includes free entry in the Featured Advertiser section

Varies based onplacement

App Sponsorship 320x100 ad on home page rotated with Congress’3 days Business Page Sponsor50% share of voice with ongoing one full page ad per day andongoing banner adsIncludes free entry in the Featured Advertiser section

$10,000

Business Page Sponsorship Full page ad as viewers navigate to the Business section $150/day$2000/show

HorseShowTracker Ad Offering Summary

Business Page Sponsorship Full page ad as viewers navigate to the Business section $150/day$2000/show

Schedule Sponsorship Full page ad as viewers navigate through to the list of classes $250/day (full)$3000/show

Discipline Sponsorship Full page ad as viewers click through a specific discipline to find theschedule, draws, results, etc. Price per discipline

$100/day$200/show

Class Sponsorship Full page or banner ad as viewers navigate through a specific classto find the schedule, draws, results, etc.

$50/day (banner)$100/day (full)$200/show

Featured Daily Special Full page ad will be the only ad on the page $200/day

Business Listing Direct listing with full page ad or 75 character listing on the Businesspage for the duration of the show

$100/listing ($300for 5 listings)$2000 (full)

Featured Advertiser Listing Free with any Full Page or Banner purchase