mobile advertising solutions v2 - force.com

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HOW IT WORKS Cequens TrueNorth is accessible by API calls where business systems send a request to determine mobile number status of any customers. Cequens TrueNorth receives the request and initiates a number lookup process using HLR to determine the current mobile network operator serving the customer in addition to other number attributes such as MNP to determine the shortest path to reach the customer device, eliminating delays, message rejections, and excessive charges due to message delivery attempts sent to outdated operators. BENEFITS Gain real-time number insights for all your contacts. Eliminate high cross-net charges charged by operators. Enhance message delivery rates on all networks. Automatically handle mobile number portability. OFFERING Zero upfront costs (CAPEX) Zero ongoing charges (OPEX) Pay nothing if no cost reduction is achieved. Pay only a fraction of realized savings Cequens TrueNorth is designed for businesses with high volume SMS traffic to provide real time mobile number insights and facilitate optimum message delivery across various mobile network operators regardless of number prefix and portability. Cequens TrueNorth can also help with contact database cleansing by identifying erroneous numbers, validating current numbers and updating number routing conditions as needed. TRUENORTH Optimize SMS routing, increase delivery ratio and reduce cost with pin-point precision www.cequens.com Request SMS Routing SMS SMS Gateway TrueNorth Real-Time Number Lookup through Signaling Network CUSTOMER ENVIRONMENT MNO MNO MNO MNO MNO

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Page 1: Mobile Advertising Solutions V2 - force.com

HOW IT WORKS

Cequens TrueNorth is accessible by API calls where business systems send a request to determine mobile number status of any customers. Cequens TrueNorth receives the request and initiates a number lookup process using HLR to determine the current mobile network operator serving the customer in addition to other number attributes such as MNP to determine the shortest path to reach the customer device, eliminating delays, message rejections, and excessive charges due to message delivery attempts sent to outdated operators.

BENEFITS

• Gain real-time number insights for all your contacts.

• Eliminate high cross-net charges charged by operators.

• Enhance message delivery rates on all networks.

• Automatically handle mobile number portability.

OFFERING

• Zero upfront costs (CAPEX)

• Zero ongoing charges (OPEX)

• Pay nothing if no cost reduction is achieved.

• Pay only a fraction of realized savings

Cequens TrueNorth is designed for businesses with high volume SMS tra�ic to provide real time mobile number insights and facilitate optimum message delivery across various mobile network operators regardless of number prefix and portability. Cequens TrueNorth can also help with contact database cleansing by identifying erroneous numbers, validating current numbers and updating number routing conditions as needed.

TRUENORTHOptimize SMS routing, increase delivery ratio and reduce cost with pin-point precision

www.cequens.com

RequestSMS

Routing SMS

SMS Gateway

TrueNorth

Real-Time Number Lookupthrough Signaling Network

CUSTOMER ENVIRONMENT

MNO

MNO

MNO

MNO

MNO