mobile analytics from sap · q1/2012 q1/2012 q2-q4 2012 2013 & beyond mobile enabled custom...

Mobile Analytics from SAP Enabling Critical Moments of Engagement

Mimi Spier

SAP Solution Marketing Lead, Mobile Analytics

© 2012 SAP AG. All rights reserved. 2

Mobile Analytics

Trends – Customer Opportunity – Requirements – Why SAP?

Mobile Analytics Suite From SAP

What‟s Available Today and What‟s Coming Soon

Demos

ERP

Processes

DATA

IN

ANALYTICS CRM

PLM BI DW

PLANNING

COLLABORATION

MOBILITY

SYSTEMS

OF

RECORD

DATA

OUT

SYSTEMS OF ENGAGEMENT

CRITICAL MOMENTS OF ENGAGEMENT


Analytics Provide Proven Return on Investment

“Organizations earn an

average of $10.66 for

every dollar spent on

deployments of

analytics.”

Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011

>1000% “With such high returns,

management teams should

consider these technologies to be

one of the most attractive

investment opportunities

available to the CFO”


Suppliers End Consumer

Retailer Distributor Warehouse Plant

Mobile Analytics from SAP Accelerates business

See how product lines, regions

or promotions are performing

Monitor forecasts and manage

plans anytime, anywhere

Compare, locations, brands,

accounts to manage competitive

advantage

Provide visibility into profitability,

talent and analytics self-service

across the enterprise

Fix equipment, manage

parts, relationships

Analyze campaigns and impact

on distribution channels


Altron Video


What can Mobile do for your organization? Imagine the possibilities

Finance

Get valuable financial

insights anytime, anywhere

Accelerate key process

cycle times and eliminate

approval bottlenecks

Reduce financial risk by

responding in real time

Sales & Marketing

Offer the right products to the

right customers at the right time

•Respond instantly to changes

in market and optimize spend

Meet customer needs in the

moment and exceed sales

targets

Align Your Sales Force with

pipeline and account needs

24/7

Supply Chain

Confidently commit to orders

and ensure on time delivery

•Reduce cost of goods sold

with „in the moment‟ supply

chain management

Manage Supply network 24/7

HR

Managing Recruiting

process from anywhere

Ability to monitor your

organization‟s talent metrics

Resource optimization in

real time


Enable real-time „critical moments‟ of engagement Mobility is here: trends we must embrace

Decision

Points

Extend

BYOD

Clear

and

Compelling 2011 2012 2013 2014 2015 2016

2B enterprises

support

personal

devices

growth in

collaboration

mobile

workers

spending

increase on

mobile projects

employees with

smartphones

downloads

Apple

App Store

46% 60%

1.2B

100%

350M


The decision making revolution is now The opportunity with mobile analytics

Mobilize existing

information

Answers on the go for

more people

Enterprise productivity

with strategic mobile

Strategic | Operational | Cross Functional


Basic Alerts Mobilize Existing

Content

Next Generation

Mobile Analytics

Custom

Analytic Apps

The hierarchy of mobile analytics

!

Compliance Risks

Performance

Thresholds

Approvals

Operational Alerts

Travel Updates

Reports

Explorer data sets

Big Data

Operational Data

Dashboards

Why?

What if…

Tell me when…

Take Action

Situation Awareness

Sales Pipeline Analysis

Supply Chain

Performance

Management

Trade Promotion

Effectiveness


Key requirements to mobilize your organization

Secure Seamless Personalized

Real Time Social


Introducing mobile analytics from SAP Everyone can run better anywhere

From beach to board room…

Real-time Data

Functions Industries

Transactions Analytics

Devices

Collaboration

Real-Time Data

SAP Mobile Platform

„Off The Shelf‟ Mobile Apps‟ Custom Mobile Apps

Mobile Analytics Kit

Know in the moment Act now Deliver results anywhere


Mobile Analytics from SAP

SAP BusinessObjects

Mobile

SAP BusinessObjects

Explorer Report, Explore, Monitor,

Consume

SAP Strategy Management

EPM Mobile App

Streamwork Decide together

SAP GRC Access Approver

SAP GRC Process Approver Risk Management, Compliance

Monitoring


Interactive Reports & Visualizations Mobilize Crystal Reports and Web Intelligence Content

Make informed decisions with instant

access to personalized information

Ensure secure access to information

across a range of devices

Receive alerts on critical events

Drill, filter, sort and investigate risks

and opportunities on or offline

Annotate, comment and socialize your

findings within the app

Leverage the power of SAP Mobile

Platform


Explore Your Business at the Speed of Thought SAP BusinessObjects Explorer mobile

Discover your performance through brilliant

visualizations

Find answers easily via smart search and

explore

View your business in the way it makes

sense to you - Augmented reality and

location-based analytics

Share insights with BI OnDemand

Access and understand BIG data

Get answers offline


Key Themes for Mobile BI 4.1

Home Screen Experience

Improvements

SAP Mobility Platform

Support

Introduce Crystal Reports Expand WebIntelligence

Feature Set

T

C

P

T

C

P

T

C

P

H

T

T

P

S

T

C

P

F

ir

e

w

a

ll

Sybase Unwired

Platform Server

SAP

BusinessO

bjects

Mobile

Server

SAP

BusinessO

bjects

Enterprise

T

C

P

iPad client to SUP Server uses the proprietary Sybase protocol


From opening the app, end

users can quickly take action

on decisions relevant to them

with SAP BusinessObjects

Mobile.

Home Screen Experience Improvements

Solution Enhancements Key Benefits

UI enhancements makes

navigating reports a truly mobile

experience.

Make decisions in groups

quicker via collaboration

Find any report by searching

across the entire platform.

Annotation brings context to

mobile information.

Favorites

URL Linking

Collaboration

Discussion

Annotation

Platform Search


Instantly deliver a broader set

of WebI reports to mobile

devices.

Expand WebIntelligence Feature Set


Make new discoveries and

analyze trends on the go with

device level interactions such as

drill, sort, and filter.

Lower time to delivery for new

mobile users.

Drill

Multi-Dimensional Charts

Sections

Input Controls

Geomapping


Input Controls

With Mobile BI 4.1.0 users will be able to access and change values of the input

controls defined in webi documents


Sections

With Mobile BI 4.1.0 users will be able to view documents which have

sections. With the iPAD client they will be able to navigate through the

sections and view the values in each of the sections


Bring together the market

leader in mobility with

industry leading BI for the

most robust Mobile BI

offering in the world.

Supported Platform Expansion


Simplify end user‟s start up

process by leveraging SSO and

configuring server connections

automatically

Offers Secure, Reliable

communication.

Leverage existing investment in

Sybase Unwired Platform.

Notifications

Sybase Unwired Platform

Sybase Afaria

SAP BusinessObjects BI 4.0.3

(FP3)

TCP

TCP

TCP

HTTP

S

TCP

Firew

all

Sybase Unwired

Platform Server

SAP

BusinessObjects

Mobile Server

SAP

BusinessObjects

Enterprise

TCP

iPad client to SUP Server uses the proprietary Sybase

protocol


Crystal Reports support

With Mobile BI 4.1.0 you will be able to access Crystal reports on your iPAD


Analytic Applications & Content, on Mobile

Q1/2012 Q2-Q4 2012 2013 & beyond Q1/2012

Mobile Enabled Custom Mobile

deployment Planned Future

Sales Pipeline Analysis

Real-time Situational

Awareness (Public

Sector)

Bankers‟ Dashboard

Analytics for Telco

Grid Analytics for

Utilities

Sales Analysis for Retail

Spend Performance

Mgt

Supply Chain Perf Mgt

Asset Analytics

Enterprise Risk

Reporting (Banking)

Sustainability Perf Mgt

Analytics for SAP CRM

Shopper Insight for

Retail

Offer-to-cash Consumer

Behavior Analytics

Trade Promotion

Effectiveness

Executive HR Analytics

Net Margin Analysis

Program &

Performance

Management for A&D

Customer Value

Intelligence

Account Intelligence

Audience Discovery &

Targeting

Performance Analytics

for EC&O

Supplier InfoNet


With Mobile Analytics From SAP

Optimize existing

investment

Improve outcomes

for more people

Achieve Seamless

Operations


Today Planned

SAP-Built 30+ Apps

Partner-Built 100+ Apps

Together making the world run better

Hundreds of Apps

Thousands of Apps

People Productivity Industry

Process

Lines of Business

Analytics

Consumer

People Productivity

Process

Analytics

Consumer


Your device is in good hands

Market Leader in Business Applications

(SAP Business Suite)

Market Leader in Mobility

(Sybase)

Market Leader in Business Analytics

(SAP BusinessObjects)

#1

#1

#1


Resources

Mobile Campaign

www.sap.com/analytics_on_the_go/

Mobile Analytics on Sap.com

http://www.sap.com/solutions/sapbusinessobjects/analytics-for-mobility/index.epx

Sap Store

http://ecohub.sap.com/store/mobility

http://www.sap.com/analytics_on_the_go/













Run

Better

Thank You!

Contact information:

Mimi Spier, Solution Marketing Lead, Business Analytics

[email protected]

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mobile analytics from sap · q1/2012 q1/2012 q2-q4 2012 2013 & beyond mobile enabled custom...

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