"mobile and its impact on human behaviour" by syed abdul karim
DESCRIPTION
This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" Session name: Rewriting the rules – Creative Brand Strategy for Mobile Presentation: Mobile and its Impact on Human Behaviour Speaker: Syed Abdul Karim, Brand Experience Director, Mobily, Saudi ArabiaTRANSCRIPT
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Mobile and it’s Impact on Human Behavior
October 31, 2013
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Fancy a trip to the moon?
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Mobile is Powerful!
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Mwaka contributes 48% to the GDP of
Kenya just by using his phone
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Mobile is for Everyone!
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Mobile Phones > Human Population
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Mobile is Everywhere!
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But it doesn’t stop here…
Potter
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Mobile is key to “Internet of Things”
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Observations on Mobile Behaviour
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Instaniety
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Instaniety = Spontaneous Living
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Key Driver
Instant Gratification
Loss Aversion
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Indigivuality
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Indigivuality = Self-Expression
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Key Driver
• Self-Identity
• Recognition
• Fame
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“Someone had the same ringtone as me today. I feel like my identity has been robbed!”
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“Instagram is down! It’s useless!”
Girl in China on cancelling her order at Starbucks!
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Drivers of Social Currency
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Techpowered
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Techpowered = To be in control!
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Key Driver
Empowerment
Independence
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Remote Control your Life
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To sum up…Instaniety - Time-driven, Location-based
Indigivuality - Social Currency, Gamification
Techpowered - Tools that enable control