mobile and retail: how lowe’s develops and leverages a complete view of the consumer

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Mobile Marketing Association Jeff Hasen Chief Marketing Officer Hipcricket @jeffhasen Sean Bartlett Director, Mobile Strategy Lowe’s @sean_bartlett

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Mobile Marketing Association

Jeff Hasen Chief Marketing Officer Hipcricket @jeffhasen Sean Bartlett Director, Mobile Strategy Lowe’s @sean_bartlett

Mobile Marketing Association

Consumer  Mobility  

Mobile Marketing Association

Lowe’s  Crea4ve  Ideas    

Mobile Marketing Association

Associate  App  

Mobile Marketing Association

mPOS  Pilot