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Mobile and TabletContent Distribution

John Foley, Jr.interlinkONE / Grow Socially

@JohnFoleyJr • #cmworld

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• For Being Here!

• For Being Willing to Learn and Engage!

• For Liking My Boston Accent!

First… THANK YOU!

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• Brief Introduction

• Why Mobile Is Critical

• Developing a Mobile Strategy

• Getting Mobile: Optimizing Your Online Content

• Integrating Mobile with Other Channels

• Final Thoughts and Questions

Today’s Overview

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Brief Introduction

I’ll Be Brief, I Promise!

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• Grow Socially, Inc. – Online Marketing/Social Media– Plan, Manage, Execute and

Measure

• interlinkONE– Enterprise Marketing

Management Software– Plan, build, manage, execute

and measure all marketing activities

Intro: John Foley, Jr.

I love Mar(H)keting!

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Printers - Business Transformation

Mailers, Fulfillment Providers

- Business Transformation

All Businesses- Untethered Communications

The Books

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• Feel free to Tweet, Post, Update, Email, take notes, photos, and more!

Keep Your Phone On!

@JohnFoleyJr

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Get Involved!

• Grab your handout card! I want feedback!

I hope you’ll participate!!

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Ready to Get Involved?

• POLL Question #1:

What is your biggest mobile marketing challenge today?

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Why Mobile is Critical

Smartphones, Tablets, and You

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Mobile is Shaking up Marketing!

• Devices: Smartphones, Tablets

• QR Codes

• Near Field Communication (NFC)

• Augmented Reality

• SMS/Texting

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Smartphone Adoption

50% Smartphone Adoption in the U.S.

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Smartphones and Web Browsing

Source: Morgan Stanley

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Big Brands Are Moving Forward

June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/

“We have to embrace these changes. What we have to do is provide anytime, anywhere access. The customer

is demanding that.”

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Mobile is Changing Our Behavior

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Mobile Devices and Email

• Are you making money through your email efforts right now?

• If so, you must stay ahead of the mobile curve!

• Test designs/layouts of Email

• Test links/pages

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Mobile and Search

Via Infographic Produced by Trinity Marketing

URL: http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/

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Why?

Think About Your* Website

* Or your customer’s website!

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But on a smartphone…

= Source: http://www.flickr.com/photos/23844524@N03/5002051362/

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Developing a Mobile Strategy

Success starts with a Plan…

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Strategy Question

• What are your mobile audience’s needs and goals?

Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/

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Strategy Question

• How much content does your mobile content truly need?

Photo Credit: http://www.flickr.com/photos/nicmcphee/

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Strategy Question

• How Will You Get Data from the Mobile Audience?

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Getting Mobile: Optimizing Your Online Content

Options, Solutions, and Advice

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• Optimized To Fit

• Quick to Load

• Easy to Read

• Easy to Interact With

Mobile Website Goals

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3 Options for BuildingMobile Websites

• Plugins

• Responsive Design

• Separate Mobile SitePhoto Credit: http://www.flickr.com/photos/21460573@N08/6490155575/

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• WPTouch:Popular WordPress Plugin:

-- Automatically transforms your WordPress website into a mobile-ready version

Option: Plug-Ins

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Option: Responsive Design

Responsive design• Flexible Grids• Media Queries• Flexible Images

Photo Credit: http://baymard.com/blog/trying-out-responsive-design

http://www.abookapart.com/By Ethan Marcotte

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Option: Separate Mobile Website

• Dedicated Mobile Site

• Treat the needs of the “on-the-go” user differently than those of a desktop/laptop browser.

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• iFlyMobi

• MoFuse

• Wapple

• And more!

Mobile Website Building Tools

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• Keep Your Audience in Mind: What are their Needs from a Mobile Device?

• How much design control do you need?

• How often does your content change?

Deciding Which Option is Best

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• Say LESS• Use the Inverted Pyramid• Put more important content first• Use clear headlines and headings• Consider the users’ goals• Establish trust• Use active voice

Guidelines for Web Copy

Important Stuff

Fluff

Pyramid Writing

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• Short and Sweet (Say even less) • Forget the Fancy Fonts• Front Load Your Content• Organize the Frontload• What’s the offer?• Call to Action

Tips for Mobile Content

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Integrating Mobile with Other Channels

Driving Traffic to YourMobile Content

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Ready to Get Involved?

• POLL Question #2:

Which technologies have you used to reach the mobile

audience?

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QR Codes & Print: Point to Mobile Websites!

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NFC: Lots of Potential Uses!

• “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.

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Tap To Connect!

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Final Thoughts and Questions

Key Takeaways and More

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Should You Have a Mobile App?

• Pros– It’ll Create Buzz

– Could Provide a Great Experience for Customers & Prospects

• Cons– Requires

development across multiple platforms

– Comes with an additional barrier of entry (find app, DL)

– Lots of Apps Stink

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• Email• SEO• Web Browsing• Social Media• Interactive Print

Mobile Website: The Destination of Many Entry-Points

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• Mobile is not just a trend, or buzz-worthy: it’s a major disruptive influence on the world of communications & marketing.

• The Time is Now: Mobile-Optimize Your Content and Start Reaching the Mobile Audience.

Final Takeaways

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Resources for You

• Free White Paper on Mobile Marketing and Content Distribution!

Get it at http://iFlyMobi.com

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More Resources for You

• http://iFlyMobi.com

• http://QReateAndTrack.com

• http://GrowSocially.com

• http://interlinkONE.com

• http://Twitter.com/JohnFoleyJr

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Q & A / Contact Me!: http://ilink.me/JR

iFlyMobi.com

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