mobile app localization with acclaro
DESCRIPTION
Learn how to best prepare your mobile app for global markets. This webinar talks about the market research, internationalization and localization phases involved in taking a mobile app to new language markets.TRANSCRIPT
Presented by: Lydia Clarke & Jon RitzdorfApril 13, 2011
Webinar: Take Your Mobile App Global
Presenters
Lydia ClarkeProgram Manager
Jon RitzdorfGlobalization Architect
Take Your Mobile App Global
> Preparation > Internationalization> Localization > Q&A / Resources
PREPARATION
Assess marketAssess market
Determine
strategy
Determine
strategy
Determine release schedule
Determine release schedule
Get Ready to Go Global
Assess Market
>Trends
Assess Market
>Trends
Assess Market
>Trends
Assess Market
>Trends>Potential>Restrictions
Assess Market – Think About…>Countries>Languages>Devices & platforms>Carriers
Assess Market – Example
FrenchGermanItalian
iOS
FrenchGermanItalian
Android
FrenchGermanItalian
Blackberry
FrenchGermanItalian
Swisscom
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
Sunrise
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
Orange
Switzerland
1 Country
x 3 Languages
x 3 Platforms
x 3 Carriers
= 27 Test Instances
Determine Strategy and Release Schedule
German finalized
and released
English released
French finalized and
released
Staggered/Consecutive Release
French, German and Italian released with the English
Simultaneous Release – “Simship”
French, German and Italian released
English released
French, German and
Italian started
Delayed Release
1 month
1 week 1 week
Italianfinalized
and released
1 week
Interested in the full webinar?
>Visit our website: http://www.acclaro.com/webinars
>Send us an email with a request for the pdf version: [email protected]
>Request a presentation for your staff: [email protected]
>Read our blog for more tips on mobile app localization: http://www.acclaro.com/translation-localization-blog