The most useful media brand serving mission-critical facility decision-makers!

NEW FOR 2015

• Mobile App Sponsorships

• Data Center and Computing Conference & Expo Sponsorships

• Data Center Cooling Seminar Sponsorships

www.missioncriticalmagazine.com

Welcome to Mission Critical — your most useful media brand serving data center and critical facility decision-makers! Now in our 8th year, Mission Critical in print, in person and popular digital media is well-positioned as the premier provider of business solutions to this multi-million dollar buying market.

We’ve developed a must-read 2015 editorial lineup with your customers in mind. Partnering with Mission Critical will ensure you influence Fortune 500 readers in key vertical sectors such as banking & financial services, emergency response, gaming & hospitality, health care, mass transportation, municipal services, retail, telecom, and information technology. You reach key titles, including:

n Data center owners, managers, designers, engineers, and operatorsn Emergency and backup power professionalsn Enterprise network/systems managersn Power and cooling systems professionalsn Disaster recovery professionalsn Facility managers, directors and more.

Sales leads. Brand awareness. Clicks. Impressions. No matter your media preference or budget, Mission Critical delivers. Contact your sales rep anytime to learn more.

2

Your ultimate network of critical facility decision-makers.

92% of surveyed readers took action after viewing an ad in Mission Critical!Source: Mission Critical Reader Preference/Profile Study, June 2013.

CRITICALFACTS:

Ask about DIGITALEDITIONSPONSORSHIPS!

3

Data Center and Computing Conference & Expo Sponsorships…

MCriticalMag Mobile App…Reach critical facilities decision-makers on the go!Our new mobile app gives readers access to Mission Critical content – anytime, anywhere! Specifically designed for smartphones and tablets, the MCriticalMag mobile app features breaking news, new products, feature articles, videos and more! Limited ad positions provide a high share of voice for marketers seeking a deeply engaged, highly targeted audience. Contact your sales rep for details.

Ad options include:

EMBEDDED BANNERn Full metrics reporting (impressions & clicks)n Displays on all Mobile article pages

FULL SCREEN INTERSTITIALn Full metrics reporting (impressions & clicks)n Displays between Mobile article pages

MissionCriticalDataCenterConf.com

NEW!

NEW!

Download the Mission Critical mobile app at missioncriticalmagazine.com/apps.

Mission Critical and the Critical Facilities RoundtableTM are pleased to announce the first Data Center and Computing Conference & Expo to be held June 15 and 16 at the Marriott Marquis Hotel and Conference Center in the heart of New York City’s Time Square. This two-day event is the perfect opportunity to meet, showcase and extend your brand to IT executives, CIOs, and anyone involved in designing, building, managing or operating data centers. Sponsorship opportunities will be available! Contact your Mission Critical sales rep to learn more.

June 15-16, 2015New York, NY

Edito

rial c

alen

dar i

s sub

ject

to c

hang

e by

pub

lishe

r.

2015 Editorial CalendarMission Critical partners with 7X24Exchange, DatacenterDynamics, Uptime Institute, and other major organizations and attends many of their regional events.

Issue Ad Closing Features FREE Bonus Show DistributionJAN.-FEB.Publication Date: February 25

January 14 • DCIM• High-Density Applications• Cooling Solutions

• TELEDATA Technology Convergence Conference, Feb. 26, Santa Clara, CA

• The Green Grid Technical Forum, TBA• DatacenterDynamics, March 17, New York, NY

MARCH-APRILPublication Date: April 9

March 11 • Achieving Low PUEs• Monitoring Solutions• Data Center Design

• AFCOM/Data Center World Spring, April 19-23, Las Vegas, NV• Battcon, May 12-14, Orlando, FL• Uptime Institute Symposium, May 19-21, Santa Clara, CA• DC Metro Cyber Security Summit, June 3, Mclean, VA• 7x24Exchange Spring, June 7-10, Orlando, FL

MAY-JUNEPublication Date: June 11

May 13 • Site Selection• Backup Power Solutions• Software Defined Data Centers and Virtualization

• Data Center and Computing Conference & Expo, June 15-16, New York, NY• 52nd ASHE Annual Conference & Expo, July 12-15, Boston, MA• DatacenterDynamics, July 30-31, San Francisco, CA• Data Center Investment Conference & Expo, TBA

JULY-AUGUSTPublication Date: August 13

July 15 • Modular Solutions and Containers• A Look at Security and Fire Safety• Green Data Centers and Data Center Asset Recycling

• DatacenterDynamics, Sept. 15, Toronto, Canada• Critical Power Expo, Sept. 15-17, Novi, MI• Cyber Security Summit, Sept. 17, New York, NY• AFCOM/Data Center World Fall, Sept. 20-23, National Harbor, MD• BICSI Fall Conference, Sept. 21-23, Las Vegas, NV• Healthcare Facilities Symposium & Expo, Oct. 6-8, Chicago, IL• Cyber Security Summit, Oct. 9, Boston, MA

SEPT.-OCT.Publication Date: October 15

September 16 • Disaster Recovery• Data Center Software• IT and Data Center Automation (Storage, etc.)

• DatacenterDynamics, October 27-28, Chicago, IL• MCDC Expo, Nov. 3-5, Chicago, IL• 7x24Exchange Fall, Nov. 15-18 San Antonio, TX

NOV.-DEC.Publication Date: December 10

November 11 • 2015 Buyers Guide Issue• TCO Considerations and Data Center Financials• Cabling Systems

• 2016 AHR Expo, Jan. 25-27, Orlando, FL

4

Editorial & Technical Advisory BoardCaroline Fritz, editorCaroline Fritz is a 18-year veteran of BtoB publications, including more than a decade as associate and managing editor of sister publication Engineered Systems. In addition to her Mission Critical duties, she is editor of Cloud Strategy, Mission Critical’s cloud computing magazine.

Scott Good,Uptime

John MusilliIntel Corp.

Thomas E. Reed, P.E. Jacobs-KlingStubbins

James J. Siegel, managing editorSiegel is a graduate of Bowling Green State University and holds 15 years of experience working on BtoB publications. He is also managing editor of Engineered Systems.

Peter GrossBloom Energy

Bruce Myatt, P.E.Critical Facilities Roundtable, The Data Centers, LLC

David SchirmacherDigital Realty Trust

Robert AldrichHitachi Data Systems

Peter Cook Upsite Technologies

Cyrus Izzo Syska Hennessy Group

Russ B. MykytynSkae Power Solutions

Jim Smith, Digital Realty Trust

Christian Belady Microsoft

Shawn ConawayFidelity

Keith Lane, P.E.Lane Coburn & Associates, LLC

Dean Nelson eBay

Robert F. Sullivan

Rudy Bergthold, P.E. Cupertino Electric, Inc.

Kevin Dickens Jacob-KlingStubbins

Bill Mazzetti Rosendin Electric

Glen NevilleDeutsche Bank

Stephen Worn Data Center Dynamics, OT Partners

Dennis Cronin SteelOrca

Peter Funk, Jr. Funk and Zeifer

Julius NeudorferNorth American Access Technologies Inc.

Henry Wong Intel Corp.

4

5

Critical facility professionals worldwide trust Mission Critical for news, new products, and professional know-how. Engage Web visitors with online display advertising and site-specific sponsorships. Visit http://portfolio.bnpmedia.com to see rich media in action and learn more about your online opportunities.

n LEADERBOARD (728 X 90)n MEDIUM RECTANGLE (300 X 250)n RECTANGLE (180 X 150)n SKYSCRAPER (160 X 600)n SLIDER AD

Rich media ad begins as a home page footer banner; the full size ad slides in taking over the entire browser window

n FLOATING AD & INTERSTITIAL Rich media ad that floats in the center of the page; Interstitial appears before home page loads

n PAGE PEEL AD Rich media ad that expands from the corner to reveal an attractive ad underneath

n TOPIC SPONSORSHIP Ad package for targeted editorial, includes wide skyscraper and medium rectangle ads

Keyword/Search Term TargetingTarget your advertising to a specific keyword or keywords and your advertising can appear within search results on the site, adjacent to related articles or on specific targeted keyword pages. Ask your rep for details.

The digital media leader:www.missioncriticalmagazine.com

Social Media Sponsorships drive Web traffic!

Video ads

Mission Critical offers opportunities for audience engagement through Facebook, Twitter, YouTube and QR Codes. Broadcast your company’s message to our entire fan base while driving traffic to your website, reaching potential customers, and expanding your audience.

Not yet involved in social media? Let us build, design, and organize the accounts for you with Social Startup Plans! Contact your sales representative for more information.

Weekly and monthly video rotations are available — and we’ll include your video in any of our twice-monthly eNewsletters.

Contact your regional sales manager to get more details.

NEW!

6

Mission Critical Webinars: Engaging solutions for quality leads!

Mission Critical webinars are turnkey solutions for increasing brand awareness and interest in your products. Almost anyone can produce a webinar. But only Mission Critical offers the expertise, audience, and tools to help your webinar succeed!

WEBINAR BENEFITSn Leads: Receive 395+ qualified registration leads

with demographics*n Brand Awareness: Increase interest in your products n Product Management: Every detail is managed by a certified

webinar expertn Promotions: A visually appealing and creditable campaign is

created and deployed positioning you as a leader in your industry

n NEW! Educational: Offer CEUs to attendees generating higher viewership

Frequency and advertiser discounts available. For webinar tips, samples and more information, contact your sales rep or visit:http://portfolio.bnpmedia.com/webinars.

*Source: 2012-2014 Mission Critical Average Webinar Registration Leads.

2015 Buyers Guide Advertising...Mission Critical’s Buyers Guide is the industry’s most comprehensive resource for critical facility products, companies and suppliers! Whether your potential customers use print, online or digital editions to source facility products, the Mission Critical Buyers Guide is there. List your company information to have quick access to a targeted audience of potential buyers.

Keyword/Search Term Targeting

n Directories are searchable on missioncriticalmagazine.com n Related directory results will appear on article pages

Brand your company with your logo; drive traffic to your site with clickable links or social media links. Or give them easy access to product info with Spec Sheets, Photos and Videos. Get listed today! For more information visit the online directory at http://buyersguide.missioncriticalmagazine.com or contact a sales rep.

iPad

NEW!

Written by editor Caroline Fritz, popular Mission Critical eNewsletters distribute twice monthly to more than 14,400 data center/emergency backup power professionals.1 Our new responsive design allows for optimal viewing — so your ads have maximum impact and will look great across any device.

Nearly every eNewsletter edition sells out! So contact your regional sales manager early for pricing and availability.

Brand-building eNewsletter Advertising!

7

1 Publisher’s own data, average July-December 2014.

Planning Your Cooling in Critical Facilities Seminar Sponsorship!

January 27, 2015 — Chicago, IL

Join Mission Critical and Engineered Systems at AHR Expo and sponsor this seminar on Critical Facilities Cooling. Our 2014 “standing room only” event included industry experts presenting topics such as Hospital Cooling, Cooling & Critical Facilities, and Data Center Cooling! Sponsorships include:

n Tabletop booth space near seminar roomn Company logo on all attendee marketing materials with

“Sponsor” identificationn Lead database of all pre-registered attendee names

Don’t miss your chance to target key engineers on-site in Chicago! Contact your sales representative for more sponsorship details...

Mission Critical eNewsletters generate an average 19.71% open rate with nearly 620 average monthly reader clicks.1

CRITICALFACTS:NEW RESPONSIVEDESIGN!

Contact UsPeter MoranGroup Publisher & Classified Ad SalesPh: (914) 882-7033Fx: (248) 502-1052moranp@bnpmedia.com

Russell Barone, Jr.West Coast & Midwest Advertising Mgr.Ph: (219) 464-4464Fx: (248) 502-1085baroner@bnpmedia.com

Vic BurrissEast Coast Advertising Mgr.Ph: (610) 436-4220 x8523Fx: (248) 502-2078burrissv@bnpmedia.com

Caroline FritzEditorPh: (303) 250-2781 fritzc@bnpmedia.com

James J. SiegelManaging EditorPh: (415) 503-0455 siegelj@bnpmedia.com

Bruce Myatt, PEExecutive Editor Ph: (415) 748-0515bruce.myatt@comcast.net

Kelly SouthardProduction ManagerPh: (248) 244-6409Fx: (248) 786-1348southardk@bnpmedia.com

www.missioncriticalmagazine.com

BNP Media Helps People Succeed in Business with Superior Information

Content MarketingOrangetap equips your brand with the editorial and publishing resources of Mission Critical to help market and capture the attention of your customers.

Connect with Readers & Earn LeadsMission Critical will co-brand your content to improve deliverability and open rates and promote it to our readership. We’ll supply you with leads through these three high-impact strategies:

1) Content Blast2) High-Value Media Download 3) Interactive Product Spotlights

Need Content? We can help.Orangetap can help you plan and create fresh, unpublished, industry-relevant content every single month.

To learn more about our services or to quote out a project, please contact your sales representative.

Reprints & ePrints Print and electronic reprints are available in quantities of 500 or more. Print reprints ship in 3-4 weeks. Digital reprints email even faster. Contact Jill DeVries for your custom, no-obligation quote:(248) 244-1726 or devriesj@bnpmedia.com.

Clear Seas Research — Making the Complex ClearYour industry-focused market research partner — providing clear insights to complex business questions focused on:

• Brand positioning• Marketing effectiveness• New product development• Customer experience evaluations

Capturing feedback via quantitative surveys (online, phone, mail or in-person) OR qualitative experiences (one-on-ones, focus groups, or bulletin boards); we present results that are easily understood, insightful and actionable.GET STARTED NOW. Contact Clear Seas Research at (248) 786-1619 or connect@clearseasresearch.com www.clearseasresearch.com

Marketing Services:

Corporate Office 2401 W. Big Beaver Rd., Suite 700Troy, MI 48084www.bnpmedia.com

CRITICALMission

Data center and emergency backup solutions

Which one website is most useful to you in your data center industry work?1

5% DataCenterJournal.com5% DataCenterDynamics.com4% Processor.com

8% DataCenterKnowledge.com66% magazine.comCRITICAL

Mission

Data center and emergency backup solutions

1 Mission Critical Reader Preference/Profile Study, June 2013.

The industry’s most useful media.Which one magazine is most useful to you in your data center industry work?1

Which of the following actions have you taken as a result of seeing an advertisement in Mission Critical magazine?1

4% Processor

3% Focus

6% Other

12% Other

7% Data Center Journal

8% Data Center Management

72% CRITICALMission

Data center and emergency backup solutions

0% 25% 50% 75% 100%

Sought out more information via an Internet search 65%

Visited advertiser’s website 57%

Saved for future reference 54%

Discussed with someone else 52%

Passed along the magazine to someone else 36%

Requested additional information directly from advertiser 36%

Investigated competitive offerings 35%

Recommended the purchase of products or services advertised 24%

Purchased products or services advertised 15%

No action taken 8%

66%

72%

NEW