mobile app platformthe recipient of this document agrees that they will not disclose its contents to...

Any Information-Driven Mobile App You Can Imagine.

MOBILE APP PLATFORM

name | titleDate

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.2

“A truly disruptive technology appears and causes major changes to business, society, or economies.

It yields non-linear effects, on so many levels, and at such a grand scale that it’s very hard to grasp the scope until the dust settles.”

Apps GPS InternetMulti-Touch

Battery LifeInstant On

Flash Data

StorageApp StoresWhy Now? 3G/4G

Mobile Computing is Different, Not Just Smaller


Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MainframeComputing

(1960-1980)

1M Users

MiniComputing

(1980-1990)

10M Users 100M Users

DesktopInternet

(2000-2010)

1,400M Users 5,000M Users

PersonalComputing

(1990-2000)

MobileInternet

(2010- )

3

Mobile is The Fifth Wave of Information Technology



Analyst Recognition

4

MicroStrategy Mobile

Ranked

#1MicroStrategy Mobile #1Mobile Product Rating

Critical Capabilities of Mobile BI

2012

BI Survey 10 MicroStrategy Mobile #1

Mobile Usage

Howard Dresner | DAS Advisory ServicesMobile BI Market

Survey 2011 MicroStrategy Mobile #1

Mobile Product Rating

iTunes Rewind

2011 Best iPhone Business Apps in 2011

NetworkWorld 20 iPad Apps Every CIO Should Want

TECHACCESS Ten of the Best Mobile Enterprise Apps



Press Coverage

Cult of Mac



100s of Companies Have Built MicroStrategy Powered Apps



One Platform for All Your Mobile Apps.

MicroStrategy Platform

Build Deploy Maintain Monitor



Business Intelligence Platform

Portals

MicroStrategy

Administration

Script-based Admin

Life-Cycle Admin

System Testing

Monitoring

MicroStrategy Intelligence Server

MicroStrategy Web Server

TransactionsApps and Dashboards

Email and Alerting

In-Memory Analysis

Development

Desktop Design

Architect

SDK

Web Design

All of Your Data Investments

Databases MDX Data Sources

PackagedERP

Packaged CRMBig Data BI Systems

Custom ERP/CRM

Website Content MultiMedia

Windows MS Office Browsers

MicroStrategy Platform




BlackBerryiPhone

Administration

Script-based Admin

Life-Cycle Admin

System Testing

Monitoring

MicroStrategy Intelligence Server

MicroStrategy Mobile Server

TransactionsApps and Dashboards

Email and Alerting

In-Memory Analysis

Development

Desktop Design

Architect

SDK

Web Design

All of Your Data Investments

Databases MDX Data Sources

PackagedERP

Packaged CRMBig Data BI Systems

Custom ERP/CRM

Website Content MultiMedia

iPad Android

Mobile App PlatformMicroStrategy

MicroStrategy Mobile App Platform


DBMS Platforms

Aster Data EXA

GreenplumHP Neoview

IBM DB2InfobrightInformixKognitio

SQL ServerMySQLNetezzaOracle

ParAccelPostgreSQLRed BrickSalesforce

SANDSybase

TeradataVertica

Packaged ERP/CRM

Finance/Accounting

Human Resources

ManufacturingSupply chain management

Project management

Customer relationship

managementData ServicesAccess control

Custom Operational

SystemsBig DataMDX Data

Sources

SAP BW

Microsoft Analysis Services

IBM Cognos TM1

Hyperion Essbase

movies PDF

imagesePub

MS PowerpointMS Excel

HTMLNotes

NumbersKeynote

Emailwebsites csv

plaintextMS Sharepoint

MultiMedia

flickrTwitter

Amazon.comebay

Frommer’sfoursquarefacebook

Open Web Services

Traditional and Extended Data SourcesMicroStrategy Mobile App Platform



Development

Multimedia Business IntelligenceTransactions

Mapping Desktop Publishing

PDFs ePubs VideoApprovalmgmt.

EditableGrids

Dataentry

BrowserContent

PaymentsAlerting

11

• Analytics, Grids, & Graphs• Data Visualizations & Exploration

• Multimedia Content• Mobile Information Channels

• Mobile Front-end to ERP/CRM• Sell Products and Schedule Services

Graphs AnalyticsDataExploration

DataVisualizations

Grids

Information Driven Business AppsCombine Three Types of Content




iOS iOS iOS iOS

Design One App, Deploy Across Multiple

Platforms


DeploymentMicroStrategy MobileA Device-Independent Mobile App Platform



MicroStrategy Mobile Protects and Secures your Mobile Data

• AES encryption256bit encryption for all traffic.256bit encryption for app data/credentials

• Confidential Project ModeForce login upon opening project, after inactivity, after suspended state, online and offline.

• Mutual (two-way) AuthenticationDistribute certificates and authenticate the mobile client before data is sent. Remotely revoke access requests from specific mobile devices (e.g. lost and stolen devices).

• Integration with Existing Information SecurityVPN, HTTPS, WPA2 (128-bit encryption), SSLSingle sign-on support (inc. Siteminder)LDAP, Kerberos, Tivoli, NT Integration

• Integration with Mobile Security and MDM PartnersAirWatchGood Technologies

Deployment



When Should you Use MicroStrategy to Build your Mobile Apps?

A little information A lot of information

Simple Products

Complex Products

Faster to Develop.



Why MicroStrategy.

Proven.

Proven in thousands of real-world deployments.

No Code Required.Customize the look, feel, and behavior of your app, code-free.

Faster to Develop.Quickly design & deploy apps that offer a superior user experience.

Secure.

Protecting sensitive data in the mostly highly sensitive situations.

Easier to Maintain.Compile-free updates and change deployment.

Ranked #1.

The leading analysts agree; it’s the business app you have to have.



Proven.

Proven in thousands of real-world deployments.

No Code Required.

Customize the look, feel, and behavior of your app, code-free.

Secure.

Protecting sensitive data in the mostly highly sensitive situations.

Ranked #1.

The leading analysts agree; it’s the business app you have to have.

Strategy.What are the first 10 Apps you need to build today to be successful?

Training.Who in the organization needs access to the free training?

Get Started.Schedule a 10 day QuickStrike.

Consulting.Let our experts help you develop a plan for success



Auxiliary Slides• Leading App Solutions

• Apps for the Office• Apps for the Sales Force• Apps for your Store

• MicroStrategy Mobile App Platform• Development• Deployment• Maintenance• Monitoring

• Platform vs Custom Code• 500 Man Years of Capabilities on Day One• Produce More Enterprise-Class Apps in Less Time

• Mobile SDK



A p p sI n T h e Office

A p p sF o r T h e

Sales Force

A p p sF o r Y o u r

Store

Leading Apps




A p p sF o r T h e

Sales Force


Store

Leading Apps

Edmunds.com eHarmony Grupo BBVA Herbalife




New Features | AppleTV ‘Airplay’ Integration





• Airplay mirroring• Laser Pointer• Pinch-to-zoom





• Airplay “2nd Screen”• Data Remote Control• Laser Pointer / Pinch-to-zoom





• Laser pointer• Pinch to zoom• Swipe panels



Features | Extended Widget Library

Data Cloud

Bubble Maps

Heatmap

Map Network

Calendar

Graph Matrix


Visual Insight

Time Series

Density Maps

Timeline

Rapid Reporting

Network Viz




A p p sF o r T h e

Sales Force


Store

Leading Apps

Metlife Field Enablement

AZ Pharma Sales

J&J Pharma Sales

TIAA CREFt Wealth Management

Scotia Bank Wealth Management



A p p sF o r T h e

Sales Force

Sales Force Enablement



A p p sF o r T h e

Sales Force

Wealth and Portfolio Management



Features | WebDAV Integration A p p sF o r T h e

Sales Force

Intelligence Server

Mobile Server SharePoint

EMC

Oracle ECM

Firewall

Metadata




A p p sF o r T h e

Sales Force


Store

Leading Apps

Lowes Store Ops

Whole Foods Stores Ops

Nordstrom Store Ops

Petsmart Store Ops

Guess G-Mobile App

Apple Premium Resellers Store Ops



Retail Store Operations

Employee Self Service

• Create/modify personal employment profile

• View benefits, coverage, and vacation time


Store




Endless Aisle

• Barcode product search

• Search global inventory and order next day delivery


Store




Remote Data Collection

• Geolocation pinpoints location and images/data

• Employees become remote mobile “sensors” for the business


Store




MyStore App

• Sign-up for and track vendor and employer spiffs

• Anniversary and birthday alerts for team members


Store







• Mobile SDK

Deployment

• Object-driven design makes edits easy

• Broad set of enterprise-class system admin tools

• Configure and Control users app experience

• Security features and configuration

• Updates and new content instantly rendered in-App

• Live System Monitoring

• Track and analyze app and user activity

• System Optimization

• Code-Free• WYSIWYG• Flexible design• Desktop

publishing quality

• Templates• Plug and Play

Widgets


Maintenance MonitoringDevelopment

MicroStrategy Mobile App Development PlatformEverything you Need to Succeed



Development

Image

GraphGrid

Selectors

Selectors

Image

Map Visualiza;on Grid

Selectors

Link

Title

Video Link

Link

Template

Drag objects to Templates, and Define Interactivity

Analytics EditableGrids

WebContent

Mapping Selectors Dataentry

Graphs DataVisualizations Grids

Desktop Publishing

Books and Documents Video

Select from a range of Design Objects

36

21

MicroStrategy Design ToolsHighly Flexible and Code-Free



Maintenance

A Change Here

1

Is Instantly Reflected Everywhere That Object is Used

2

Metadata

37

MicroStrategy’s Metadata Makes Apps Easy to Enhance and Maintain

Analytics EditableGrids

WebContent

Mapping SelectorsDataentry

Graphs DataVisualizations Grids

Desktop Publishing

Books and Documents Video

Change

Image

GraphGrid

Selectors

Selectors

Image

Map Visualiza;on Grid

Selectors

UpdateUpdate

Update Update



Deployment

Multiple Deployment Options

Easy App DeploymentNo code submission to Apple required

Instant Content Updates

38

Data Warehouse

OperationalDatabases

Documents and Libraries


Metadata

New Content

Updated Content

MicroStrategy App DeploymentEasy and Instantaneous

EnterpriseDeployment

Deploy Internally• webpage• internal app store• mdm


Mobile SDK

Re-Skin App.

Deploy Externally• App Stores

Use MicroStrategy App Store App

MicroStrategy App Store AppDeployment







• Mobile SDK



Native Code Developments Start from Scratch

Native Code VS

40

One code-free Platform.500 Man Years of Capabilities on Day One

MicroStrategy App Platform

Sensor Integration

Visualization Engine

InternationalizationEngine

Mapping Integration

Gesture Interpretation

Engine

Offline Access

Performance Engine

MultiMedia Rendering

App Security

Adaptive Mobile

Caching

Personalization Engine

Usage Monitoring /

Logging

Layout and Workflow



Native Code VS

41

One code-free Platform.Produce More Enterprise-Class Apps in Less Time.

MicroStrategy App Platform

Native Code Developers • Expensive• Removed from the Business• Limited Scalability

MicroStrategy App Development • Lower Cost• Less Training Required• Greater Scalability







• Mobile SDK



MicroStrategyMobile App

Mobile SDK | Open & Extensible

Customization Type 1

Customization Type 2



Objective-c App

Embedded withMicroStrategy

Mobile

(e.g. widgets, visualizations,

mapping, geo-location, transactions, secure

multimedia)

Embedded withCustom Objective-c

(e.g. advanced animations, existing objective C coding,

bluetooth)