Data extract from following Research company

0.00

100,000.00

200,000.00

300,000.00

400,000.00

500,000.00

600,000.00

700,000.00

2011 Units2010 Units

15361774

400600

0200400600800

100012001400160018002000

(in million) (in million)

2010 2011

Worldwide Smartphone market, by operating system,-2011

Operating System

Shipments 2011Market share

2011

Annual growth

(millions) Q411/Q410

Android 237.7 48.80% 244%

iOS 93.1 19.10% 96%

Symbian 80.1 16.40% -29.10%

BlackBerry 51.4 10.50% 5.00%

Bada 13.2 2.70% 183.10%

Windows Phone 6.8 1.40% -43.30%

Others 5.4 1.10% 14.40%

Android49%

iOS19%

Symbian16%

BlackBerry11%

Bada3%

Windows Phone

1%

Others1%

0

200000

400000

600000

800000

1000000

1200000

Android Apple BB Windows Total

Y-2008

Y-2009

Y-2010

Y-2011

Y-2012

0

10

20

30

40

50

60

70

Y-2008 Y-2009 Y-2010 Y-2011 Y-2012 Y-2014

Download (in Billion)

0

10

20

30

40

50

60

Y-2008 Y-2009 Y-2010 Y-2011 Y-2012 Y-2015 Y-2016

Revenue (in Billion)

Major 4 Player (in Billion)

Components Components supplier

Device Ex- HTC,BB,iPhone

ManufacturerEx- Apple, HTC

Operating SystemEx- Apple iOS, Android, Nokia Symbian

OS DeveloperEx- Nokia,Google Apple

Mobile Application Any Software Company orFree lancer

Distribution PlatformEx- Apple, Google, Getjar, T-Mobile

Any Company

User User

Components Components supplier Bangladesh Context

Device Ex- HTC,BB,iPhone

ManufacturerEx- Apple, HTC

Not Possible

Operating SystemEx- Apple iOS, Android, Nokia Symbian

OS DeveloperEx- Nokia,Google Apple

Not Possible – Samsung itself in trouble to stand their “BADA” os.

Mobile Application Any Software Company orFree lancer

Possible – High Investment & require time

Distribution PlatformEx- Apple, Google, Getjar, T-Mobile

Any Company Possible – Good opportunity

User User Distributed platform (web) never limited to Local user

Web Store Type

Samsung Apps Device Manufacturer

LG Smart World Device Manufacturer

Motorola Shop4Apps Device Manufacturer

Dell Mobile App Store Device Manufacturer

Docomo Market Device Manufacturer

Verizon App Store Operator/Carrier App Stores

Vodafone AppSelect Operator/Carrier App Stores

T-Mobile Mall Operator/Carrier App Stores

Maxis 1Store Operator/Carrier App Stores

Apple Store Device Manufacturer –Hardware & OS

Google Play OS Developer

BB Application store Device Manufacturer –Hardware & OS

Nokia Store Device Manufacturer –Hardware & OS

Web Store Type

OpenAppMkt Third party (Cross Platform)

GetJar Third party (Cross Platform)

Handmark Third party (Cross Platform)

Handster Third party (Cross Platform)

Mobango Third party (Cross Platform)

Opera Mobile App Store Third party (Cross Platform)

AppsLib Third party (Android)

SlideMe Third party (Android)

1Mobile Third party (Android)

Camangi * Third party (Android)

Amazon Appstore Third party (Android)

Cydia* Third party (iOS)

PremierAppShop Third party (iOS)

CrackBerry Store Third party (BB)

BBNation Third party (BB)

WEB Store

Type Revenue

CostingCharges to

Developer

Earning from

per user

payment

Apple Store

OS US$ 99

Per year

30% SiteMaintenance

Android- Google

Playstore

OS Free

-Distribution fee

US$25 one time

30% SiteMaintenance

Getjar

Cross

Platform

No 20-30% SiteMaintenance

Mobile Operator

Operator No 20-30% SiteMaintenance

Costing Components

Details Tentative amount Type

Web Site Preparation

Total site Preparation US$ 20-25K(One time)

Costing Components Details Tentative amount Type

AMC Web Site Maintenance Fee

US$ 1-2 K /pm OpEx

Development Tools Tools may need to supply to developers

US$ 1K* /pm OpEx

Marketing – Paper & media

Must need to inform local media

US$ 5K /pm Opex

Marketing - Internet SEO/SMM will start after after local is successful

US$ 2K* /pm Opex

QA Product Quality Check US$ 1K* /pm Opex

Steps

Work Description TimeDays

1 Prepare a Team

Highly skilled team required to implement this projectIf all the below is out sourced then 2-3 person is enough

7

2 Receive & Payment Mechanism

A. Credit Card integration now available Tk3000 per month through SSL

B. Payment through operator (Need to discuss with operator)

C. Paypal & other store integration (For user outside BD)

20*

2 Prepare the Web Store

A. Web Site hosting (not in BD)B. Site Masking (Can be developed by Local company)C. Different of Application development - that will be

used to download applicationD. Integrate all payment mechanism in Web siteE. Developer registration

45*

3 Marketing –DevelopersLocal

A. All the universities (Continuous process)B. Bring all the Free LancerC. Bring all the small companies develop application for

web store (Near about 50+ companies)

Cont.

Steps Work Description TimeDays

4 Marketing –Local Operator

A. Bring all operator in a umbrellaB. Campaign accordingly

Cont.

5 Marketing –International

A. Make sure international payment is ensured

B. Invite all exiting players who upload software to major web store

Cont.

6 Marketing –SEO / SMM

A. Engage third party for SEO/SMM Contd.

Earning Components

Details Pricing Method Amount

Product Earning(Revenue Share)

After 6-8 month - 100 product popular - 1000 per product paid download

Local Product Download100000 (All operator)

BDT 24 Lac

BDT 6 Lac

Advertisement -1 On Site Ad – 20 It Depends on company and duration

For more precaution this amount is take into account which will be around US$20-30 K

Advertisement -2 Through Google Depends on ppc

Advertisement -3 In Product Add (which is free)

Depends on negotiation with company & developer

Hosting Product Hosting charge (local)

Depends on number of Application

Sl Clause Description

1 Revenue share 70-30 for International distribution (US$ 0.99…If more developer/company come we can reduce the rate 80-20 more people/developer will come)

40-60* for Local Distribution (Tk.10 per product/ Per Month fee)

2 Hosting Cost Initially we offer free for 3 months (local) & full free for international product offer .. developers have to pay Tk.10 per local product to keep in store, may be higher for companies

3 Marketing cost Once we are established we can charge some marketing cost

4 Advertisement In App Advertisement, 40-60 or 20-80

Steps Work Description TimeDays

1 Site Notice Notice serve to site 45 days before the closure

2 Stop Receive /payment

A. Stop all receive procedure (New sale)B. Clear all pending payments

15