mobile apps the current state of telecom apps and gpc’s potential future
TRANSCRIPT
Mobile Apps
The current state of Telecom apps and GPC’s potential future
State of Mobile Apps Large Cable Companies have been in the mobile space an average
of 1-2 years
Smaller cable companies are just now beginning to launch mobile
apps
Most focus on account management or mobile Cable viewing
This is complicated by current cable licenses which don’t provide outside-
of-home viewing rights
Case Study: Comcast (Xfinity)
TV App (iOS only: iPhone, iTouch, iPad)
Search TV listings and On-Demand Offerings
Cell phone as a remote – change channels, not volume
Not always able to work on TV directly, affects the box
Case Study: Comcast/Xfinity
Xfinity Mobile App
One inbox for email and voicemail
View home phone logs of missed and received
calls
Sync contacts to universal list
Case Study: Comcast (Xfinity)
Comcast.net is optimized for mobile viewing
Fewer words
Large graphic
Drop Down Menu
Easy access to
Weather
TV listings
Bill Pay
Distinct from the computer-based website
Case Study: Time Warner Cable
iPad/iPhone App allows users to view select channels online
Application crashed due to popularity
Down for several days
Had strong communication plan in place
Case Study: Time Warner Cable
Conditions of Online App
User must remain in the home to utilize the app
Licenses don’t allow users to view channels outside of the home
Users are verified by using registered in-home router
Channels available (100 channels available)
Travel Channel
Turner Classic Movies
Cartoon Network
Discovery Channel
Case Study: Paul Bunyan Communications
Created Video on Demand application
Internal effort
Allows users to view VoD options
Doesn’t allow purchase
Application is adding trailers for streaming in the near
future
Licensing doesn’t allow for mobile viewing
Reached out to application’s maker, will be able to
use as a resource
Key Takeaways
Comcast built its applications around customer needs
The main needs of our customers
Bill Pay
Account Management
Email Access
Time Warner built a wildly successful applications around
customer wants
The main wants we can provide for our customers
Tutorials
Local Content
Husker Coverage (pending review of licensing agreements)
Mobile Web
According to IT, the first step should focus on Mobile Web
Two types of mobile web
Shadow version that mirrors the current website
Mobile focused version with top pages only
Easier to navigate
Provides one-step access for most used tools
Webmail
eBill
Adam is working with the portal provider to explore options for
mobile version
Currently the mobile version doesn’t include links to webmail or eBill
Only local links
Mobile Applications
NISC has rolled out mobile applications for utilities
The company expects to have mobile applications for
eBill and other services for cable companies by the end
of next year
Applications are more expensive to create and can
average $5,000 - $20,000 for basic programs
Hard to keep up with latest versions of mobile operating
systems – full time job to keep up, according to IT
Applications are seldom revenue generating
What Can Be Done in The Short-Term
Mobile Web with fast access to
Bill Pay
Webmail
Bundle Finder
Additional services request form
Create GPC-TV YouTube channel and
promote stream-able content
Casey is researching licenses for content
including high school football games
What Can Be Done in The Short-Term
SMS Text-Based Solutions
Customer Service
Ask-a-Tech
Text or Video chat on mobile
Estimated wait times?
Major Outage notifications
(text based)
Long-Term projects Voicemail applications
Webmail/Voicemail combined in-box
Voicemail to text
Forwarding voicemail and call logs to cell phone
eBill application
GPC-TV as a stand-alone branded application
Owned programming
Tutorials
Viewing Pay-Per-View options
Data Center Services
Real time networking reports
Monitor disaster/data recovery efforts