MOBILE AS A PRODUCT, NOT A WEBSITE

Sunday, July 28, 13

INTRODUCTION

Carl PanczakCEO, Reactive

DJ EdgertonCEO, Zemoga

Mia StephensAccount Director, Digitaria

Mark NewcomerSVP, Strategy, Digitaria

Moderator

PanelistsSociety of Digital Agencies

Sunday, July 28, 13

Mobile products are becoming tied to your physical environment.

How will that change product offerings?

Sunday, July 28, 13

NFC - Near Field Communication or Not For Commerce?

Sunday, July 28, 13

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Apps: Pull or Push?

Sunday, July 28, 13

How will the technical capabilities evolve with the mobile presentation layer options? Will the future be mobile web optimized, responsive, or native?

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Can mobile-only business models cut costs and provide leaner, more affordable options for consumers?

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Sunday, July 28, 13

What will the role of the mobile agency be in the future?

Sunday, July 28, 13