mobile at the iconic: serving australia’s next generation of online shoppers
TRANSCRIPT
“Mobile at THE ICONIC:Serving Australia’s Next Generation of Online Shoppers”
Tuesday 13th March, 2013
#ATSYD
Aurélien Labonne
Head of Online Customer [email protected]
Agenda
• Who are we?• Why mobile is important for us• Our mobile strategy…• …Across devices• Design• Test and optimisation• Targeting and personalisation• Gamification
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Why mobile is so important for us
Australian Market – Dec 12
Source: Telsyte
Iconic Mobile traffic – Jan 12 / Jan 13
Design for use cases : Focus on the flow
#ATSYD Morgan Brown – smashingmagazine.com
Designing for mobile
• Who are my users?• How do they shop?• What are the barriers to purchase?
• Don’t try to reinvent the wheel • Multi-device design: mobile first• Responsive vs standalone?
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