We make data work for you 1

MOBILE ATTRIBUTION ANALYTICS

BERLIN • SAN FRANCISCO • ISTANBUL • TOKYO • BEIJING • SHANGHAI • SYDNEY • PARIS

2016

We make data work for you

What is “fraud” anyway?

We make data work for you

What are we up against - and how do we fight it?

We make data work for you 4

We make data work for you 5

• Only use SDKs with SSL encryption for tracking

• Authenticate SDK traffic through e.g. shared secret

• Filter traffic from IPs belong to data servers and VPNs

• Look at device CPU (x64 vs ARM)

• Replaying install commands after sniffing unencrypted HTTP traffic

• Android: fully simulated devices in the cloud

• iOS: mechanical turks in low wage countries

Simulated installs & behaviour

Fraud Solution

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• Limit number of clicks considered for attribution from single IP or device id

• Measure click to install time distributions and detect outliers

• Analyze patterns of fraudulent campaigns

• Sending impressions as clicks

• Preloading clicks

• Apps that, without the users interaction, crawl ads and click

• Send lists of device ids claiming fake clicks

Claiming organic installs through click spamming

Fraud Solution

We make data work for you

What’s the difference between prevention and detection?

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ANONYMOUS IP FILTERING PURCHASE VERIFICATION DISTRIBUTION MODELING

Fraud Prevention Suite

adjust.com/fraud-prevention

We make data work for you 9

CO-FOUNDER & CTO

Paul H. Müllerpaul@adjust.com

adjust HQ

BERLIN

Saarbrücker Strasse 38a 10405 Berlin Germany

BERLIN • SAN FRANCISCO • ISTANBUL • TOKYO • BEIJING • SHANGHAI • SYDNEY • PARIS www.adjust.com