mobile banking in ukraine 2013: fact or fiction?
TRANSCRIPT
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Mobile - Not a channel
Personalization
Lightness
Going mobile
- Technology, which changes the way people interact
Simplicity 2
Convergence
4 3
Ukraine market.
Early stage of development Quickly grow up market to be made
Conclusions:
April 2013
1,9% use internet banking 39,9% have access to internet
4
Internet banking Mobile internet
7
Alfa-Bank Credit Card
+ Maxi Card
+ + Mobile phone NFC
=
Multimerchant hunting machine
Cases. Maxi Card
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