mobile banking - the next gen approach
DESCRIPTION
Mobile presents a huge opportunity for banks to better engage with existing customers, to win new customers and to increase revenue through mobile payments and mobile commerce capabilities.TRANSCRIPT
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MOBILE BANKING THE NEXT GEN APPROACH
MOBILE BANKING - THE NEXT GEN APPROACH
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MOBILE BANKING - THE NEXT GEN APPROACH
REDUCE COST !CREATE STRONGER CUSTOMER RELATIONSHIPS !INCREASE REACTIVITY TIME !PROVIDE INNOVATION, UTILITY & GREAT UX !PROVIDE MORE CONNECTED BANKING & PAYMENT SERVICES
“Mobile has opened the door to re-assert
relationships with consumers.”
WHY INVEST IN MOBILE?
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Behaviours are changing as consumers are becoming more comfortable and dependent on the web and
mobile devices.
BEHAVIOUR
MOBILE BANKING - THE NEXT GEN APPROACH
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Consumers are looking for simplicity, availability, real-time insight, contextual engagement and the ability to
leverage social networks.
NEEDS
MOBILE BANKING - THE NEXT GEN APPROACH
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Consumers expect far greater transparency with the type of personalization they receive as they interact
with other industries.
EXPECTATIONS
MOBILE BANKING - THE NEXT GEN APPROACH
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HIGHLY INFORMED !EXPECTING A GREAT EXPERIENCE !RELIANT ON REVIEWS, SOCIAL MEDIA !BANKING ONLINE 24/7
“It is essential to have an outstanding
usability and excellent user interface.”
CONSUMERS ARE:
MOBILE BANKING - THE NEXT GEN APPROACH
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34% of Canadians expect to be conducting their banking using
mobile devices in the near future.
MOBILE BANKING - THE NEXT GEN APPROACH
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91% of Canadians said they prefer to do banking at a time that is
convenient.
MOBILE BANKING - THE NEXT GEN APPROACH
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77% are happy to avoid travelling to the branch.
MOBILE BANKING - THE NEXT GEN APPROACH
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MOBILE BANKING - THE NEXT GEN APPROACH
WHAT DOES THIS MEAN?
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Banks that fail to develop mobile banking technology risk losing their retail payment systems due to digital
disruption by more savvy competitors.
MOBILE BANKING - THE NEXT GEN APPROACH
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When it comes to applications for financial utility, consumers are looking for features that will save time,
energy and effort -- paired with a consistent and repeatable UI/UX.
MOBILE BANKING - THE NEXT GEN APPROACH
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Such as every day banking transactions, including checking balances, monthly statements, EMT &
Account transfers and bill payments.
FOCUS ON UTILITY & VALUE
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Mobile banking features also help banks make inroads with younger consumers, who may be banking for the
first time and could become lifelong customers. !
MOBILE BANKING - THE NEXT GEN APPROACH
FOCUS ON UTILITY & VALUE
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Find ways for customers to do things better, or create an entirely new experience.
DIFFERENTIATE
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A mobile-optimized strategy will also enable FIs to capitalize on new revenue-generating opportunities in
mobile payments and commerce.
MOBILE BANKING - THE NEXT GEN APPROACH
UNCOVER NEW REVENUE OPPORTUNITIES
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DRIVING MOBILE ADOPTION
MOBILE BANKING - THE NEXT GEN APPROACH
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1. ALWAYS LISTEN TO CUSTOMER NEEDS
2. HELP CUSTOMERS ACHIEVE THEIR GOALS
4. CHOOSE TECHNOLOGIES
CAREFULLY
3. INTEGRATE MOBILE BANKING INTO AN OMNI
CHANNEL STRATEGY
5. USE EDUCATION AND SECURITY GUARANTEES
MOBILE BANKING - THE NEXT GEN APPROACH
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SUMMARY!
Mobile presents a huge opportunity for banks to better engage with existing customers, to win new customers and to increase revenue through mobile payments and
mobile commerce capabilities.
MOBILE BANKING - THE NEXT GEN APPROACH
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MOBILE BANKING - THE NEXT GEN APPROACH