mobile barcode trend report - scanlife€¦ · trend report for q3, these engaged consumers are...
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3 MM
6 MM
9 MM
12 MM
15 MM
18 MM
2012 2013201120102009
21 MM
24 MM
The information shared in this report comes from the advanced analytics and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App. If you would like access to your mobile campaign intelligence, please contact us today at [email protected] or visit us at www.scanlife.com to learn more.
DEMOGRAPHICS
SCANS PER USER
TOTAL SCANS Q1 2009 - Q3 2013
Female
Male
Gender63%
37%
MOBILE BARCODE TREND REPORT from | Q3 2013
POWERED BY SCANBUY
Q3 2013
181
• Value Shoppers • Casual & Social Gamers • Auto Enthusiasts • Music Lovers • Social Influencers
APPLE iOS USER INTERESTS: ANDROID USER INTERESTS:
• Value Shoppers • Catalogue Shoppers• Casual & Social Gamers• Social Influencers• Entertainment Enthusiasts
OS
2%
64% 34%
Other Apple iOS
And
roid
TOP 10 COUNTRIES SCANNING
Mobile barcode marketing is attracting a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are using QR Codes and triggers in a variety of ways. As shown in the ScanLife Mobile Barcode Trend Report for Q3, these engaged consumers are downloading apps, getting tourist information, managing customer service benefits and more. Every scan is a consumer searching for information from a favorite brand or organization.
According to the report, scanning activity is dramatically on the rise, now surpassing 180 scans per minute. It showcases who’s scanning along with top user locations and interests. You’ll see that females who are 35-44 scan the most on average, while males in that same age group are popular return scanners. And, what kinds of codes are generating the greatest interest? The range is wide, spanning a variety of industries such as food and beverage, electronics, and retail.
Check out the entire report to learn how mobile engagement marketing can put your business on a whole new playing field.
under 18 18-24
45-
54
5
5+
25
-34
35-44
6% 13%
22%
25%
19%Age
15%
Generated from ScanLife app which allows people to "like" their favorite content.
MOST LIKED QR CODES
App Download Tourist Info CRM Survey Video
POWERED BY SCANBUY
USER STATISTICS
SCANS PERMINUTE
TOP INDUSTRIES
TOP CONTENT
Product Info
Retail
SALE
Food & Beverage
Video
MOST SCANNED QR CODE CAMPAIGNS
App Download Latest News
Wireless
CRM
Electronics Media
United States
France
Brazil
Mexico
S. Korea
Canada
Germany
United Kingdom
Portugal
Spain
23%RETURNING
USERS
HIGHEST PERCENTAGEOF RETURNING
USERS
MALESAGES 35-44
3.7AVERAGE SCANS
PER USER
SCAN THE MOSTON AVERAGE
FEMALESAGES 35-44
77%NEW USERS