mobile briefing april 2013
DESCRIPTION
Smartphones are increasing in use and they are important for ecommerce in the shopping centre.TRANSCRIPT
Digital Media is grow
MOBILE SHOPPING
Briefing
Mobile Facts
32 million smart phones in the UK
89% use their
smart phone
throughout the
day
searchers have taken action as
a result of a smartphone
search
9 out of 10
Smartphones are an integral part of
the purchase process
Mobile
Friendly What is a Mobile
Website?
A mobile website is just a
small and simplified
version of your main
website that is designed
to be displayed on mobile
phone or tablet.
Ease of Use
Why should you care?
74% of users say they're also more likely to return to a site in
the future if it's mobile-friendly.
52% of users said a bad mobile experience made them less
likely to engage with a company.
48% of users say they feel frustrated and annoyed when on
sites that are poorly optimized for mobile. 36% say they feel like they've wasted their time when they visit those sites.
48% of users that report a business' site didn't work well on their
smartphones took it as an indication the company didn't care about their business.
32% of consumers have:
used their mobile to find
a retailer’s nearest store
Mobile Vs App
• Immediacy
• Compatibility
• Upgradability
• Findability
• Shareability
• Reach
• LifeCycle
• Time and Cost
• Support and Sustainability
93% of smart phone
owners report using
their mobile device
while in-store:
* if a wi-fi network is available
So, what do shoppers want?
#1
Deals
Offers
Vouchers
Fashion Tips
#2
Opening
& Closing
Hours
#3
Store
Directory
& Contact
Info
What do we do?
Centre Buzz create mobile
websites and Apps to
help your shoppers
navigate your centre
Digital CMS
Social Media We create an instant live feed for your shopping
centre, featuring all the latest news and offers from
YOUR retailers:
And post them to your Facebook & Twitter accounts
Any questions on what we have covered so far?
If it’s a hassle sourcing and uploading offers to
your website or manually and painfully finding
content, or simply enough content.....
Then is for YOU!
Digital Media is grow
Thanks for listening.
Contact us to talk more.
Presentation by @centrebuzz
#centrebuzz
centrebuzz.co.uk
020 8931 9300