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Mobile Broadband

Driving 21st Century Innovation

K. Dane Snowden

VP, External & State Affairs

Public Utility Research Center

Gainesville, FL

2 February 2011

21st Century Broadband Business Models

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Source: Rob Atkinson, ITIF; http://www.usatoday.com/mobile/index.htm; AT&T Mobile 2D Bar Codes; http://static.businessinsider.com/image/4b9f133c7f8b9a2e0ed80600-

400-300/zipcar-rental-car.jpg.

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1G 2G

VOICE

SHORT

MESSAGE

SERVICE

(SMS)

E-MAIL

GPS-BASED

SERVICES

The Evolution of Network Capabilities – Spectrum is critical!

4G2.5G 3G

TAKE AND SEND

PICTURES

WEB-BROWSING

MOBILE GAMES

STREAMING

VIDEO / RADIO

MOBILE APP

STORES

ADVANCED

GAMING

TELEMEDICINE

(IMAGING AND

MONITORING)

*SIGNIFICANTLY

ADVANCED

SPEEDS FOR ALL

MOBILE

APPLICATIONS*

Air Interface Innovation: 4G Mobile Broadband

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WiMax Attributes

• Comparable to Wi-Fi®, but instead of

for last 100 ft, for last mile

•Coverage – up to 31 sq. miles

•Speed – up to 75 Mb/s (real world ~9

Mb/s)

• Available Today

LTE Attributes

•Similar to WiMax

•Faster download, upload and lower

latency under most conditions

•Worldwide roaming

•Expected Deployment 2011

WiMax, a wireless technology providing wide area connectivity for fixed wireless access at broadband

speeds

LTE, Designated standard for 3G services designed for increased speeds and capacity

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From “Brick” to Blackberry……

Image Source: BlackBerry®; CTIA.

Voice Only; Voice + Text + Camera;

Wireless Broadband

1G 3G

What America Got Right!

Encouraged Investment

• Spectrum

• Towers

Established a National Framework

• Competition

• Marketplace as the ultimate

regulator

Provided Certainty

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Increased of Innovation: Handsets

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OEM, Original Equipment Manufacturer produces the hardware of the device

Open Internet, The ability of end users to access and content producers to distribute information over

specific applications, devices, services and networks

Operating System, As of August 2010, there are 10 wireless operating system platforms

Handsets Convergence , Devices & More…

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Mobile Broadband: Making our Electric Grid …. Smart!

• Consumers can monitor/adjust usage of appliances, and electricity via wireless device.

• Utilities can detect outages and establish real-time demand response solutions through wireless platforms.

• Commercial wireless networks can transfer all Smart Grid information.

• As state regulators review ROI, network

security/privacy, and incentives for smart-grid

deployment, policies should encourage use of existing

networks and utility/communication provider

collaboration.

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Wireless applications for government services and aid:

Wireless dissemination of government projects

Citizen provided input about government services.

Wireless notification services for emergency alerts,

school closings, traffic updates and articles from

Government press departments.

Jobs, shelters, low-income assistance.

“[W]e need to reform our government so that it is more efficient,

more transparent, and more creative …[and] reach beyond

the halls of government”

Source: http://www.egov4dev.org/mgovernment/; Pew Internet & American Life Project, Government Online (April 2010).

Wireless Broadband: Enhancing Government Services

– President Obama (April 25, 2009)

.

Photo by

ThreeIfByBike

• Commercial Mobile Alerting System

• Wireless AMBER Alerts

• Location Accuracy

What’s Next:

Emergency Services IP-

Based Networks

9-1-1 reports using text,

pictures and video from your

mobile device.

Mobile Broadband: Enhancing Emergency Services

Enhancing Emergency Services

The Healthcare Antidote: mHealth Apps, Devices & Broadband Networks

•Mobile Medical Reminder/Administration: Apps that help

individuals manage their asthma, obesity or diabetes.

•Pregnancy & Infant Monitoring: A Smartphone application

that displays real-time fetal heartbeat and maternal contraction

data allowing obstetricians to track a mother’s labor.

•Mobile Skin Screening: Diabetics can receive continuous,

flexible insulin delivery through real-time glucose monitoring

sensors that transmit data to wearable insulin pumps.

•Mobile Monitoring of Elderly: Wearable sensors for older

adults living independently at home to detect motion, sense

mood changes and help prevent falls.

•Mobile Exams and Consultations: Wearable wireless patch-

like sensors that transmit health data over commercial wireless

networks to practitioners, caregivers and patients.

Source: FCC National Broadband Plan (March 2010); Harris Interactive (Sept. 2009);

CTIA mHealth Conference 2009 13

Wireless Glucose Meter

Data Factoid: Mobile Traffic ….The “X” Factor

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Source: Rob Atkinson, ITIF.

The Path Forward: Role for States

Advocate for additional Spectrum

• Increase in Data

• Rural America Coverage

• Infrastructure

Ensure Affordable Wireless Broadband

• Taxes/Fees

• FL PSC leadership in Lifeline

• Reform Intercarrier compensation and USF

Avoid State-by-State Regime

• Consistent regulatory framework to allow for

investment and certainty

• Support continued Wireless Revolution

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The Wireless Revolution is NOW…

Community

Investment

Jobs

Emergency Alerts

Tax Reform

Spectrum National

Framework

Public Safety

Accessibility

TelecommutingChild Safety

mCommerceEducation

mHealth

Economic

Development

Text

App Stores

Smart Grids

Energy Efficiency

Preventative Care

Rural Adoption

Deployment

Mobile Banking

Campaign 2.0

Gov 2.0 MyWireless

Personal

Enjoyment

Location

Services

E9-1-1

Competitive

Remote

Monitoring

Emergency

Alerts

Mobile Video

Social Media

Innovation

Games

Mobile

Music

CameraCarrier

Partners

Towers

Netbooks

600+ Unique

Handsets

Intelligent

Transportation

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America’s Innovation Engine

Mobile Broadband