mobile broadcasting

32
MOBILE BROADCASTING BENT 3113 MOBILE BROADCASTING Introduction Mobile broadcasting is integrated system of TV broadcasting. The term broadcasting refers to the ability to deliver the content to the user. In other words, broadcasting is the distribution of audio or video content electronically to a dispersed audience usually via television, radio or others. The system which broadcasts the multimedia video services at relatively high transmission rate is called “Mobile Broadcasting”. The mobile broadcast network transmits content to any mobile device equipped with a receiver enabled to view the material with no limit to the number of viewers supported simultaneously. The problem that we face on broadcast network is the broadcasting services for mobile user such as a person with a small receiving terminal and a fellow passenger in car are restricted to the sound and music by AM and FM radio broadcasting and only for the local area. In recent years, data services providing sound and video in the mobile environment are spreading by the use of the mobile communications system such as mobile phones and wireless LANs. As for the broadcasting service in the mobile environment, sound and video services with high quality are expected as well as by mobile communication. As a result, mobile broadcast is the solution. Additionally, mobile broadcast networks purpose built for streaming video to mobile devices offer benefits such as high quality images and the ability to support large channel bouquets. COMMUNICATION PRINCIPLES Page 1

Upload: semismd

Post on 28-Mar-2015

315 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: MOBILE BROADCASTING

MOBILE BROADCASTING

Introduction

Mobile broadcasting is integrated system of TV broadcasting. The term broadcasting refers to

the ability to deliver the content to the user. In other words, broadcasting is the distribution of

audio or video content electronically to a dispersed audience usually via television, radio or

others. The system which broadcasts the multimedia video services at relatively high

transmission rate is called “Mobile Broadcasting”. The mobile broadcast network transmits

content to any mobile device equipped with a receiver enabled to view the material with no

limit to the number of viewers supported simultaneously. The problem that we face on

broadcast network is the broadcasting services for mobile user such as a person with a small

receiving terminal and a fellow passenger in car are restricted to the sound and music by AM

and FM radio broadcasting and only for the local area. In recent years, data services

providing sound and video in the mobile environment are spreading by the use of the mobile

communications system such as mobile phones and wireless LANs. As for the broadcasting

service in the mobile environment, sound and video services with high quality are expected

as well as by mobile communication. As a result, mobile broadcast is the solution.

Additionally, mobile broadcast networks purpose built for streaming video to mobile devices

offer benefits such as high quality images and the ability to support large channel bouquets.

There are three basic types of digital broadcasting:

Satellite

This type of broadcasting distributes content using a signal that is transmitted across a

satellite network.

Cable

Cable broadcasting uses cables to transmit content from the cable companies to customer’s

homes.

Terrestrial

Terrestrial broadcasting uses transmitters located on the ground across service areas.

COMMUNICATION PRINCIPLES Page 1

Page 2: MOBILE BROADCASTING

Mobile broadcasting has many advantages and disadvantages. Public broadcaster may receive

all or a substantial part of their funding from government source. Public broadcasters do not

rely on advertising as a source of revenue to the same degree as commercial broadcasters but

this allows public broadcasters to air programs that are less saleable to the mass market, such

as public affairs shows, radio and television documentaries, and educational programs. The

public broadcaster does not chase rating in same way as commercial broadcaster but they can

explore issues in greater depth and with more complexity that is possible in commercial

media. They also can present cultural fare that has social value but would not support by

market.

These developments are creating opportunities for especially extreme TV services as well. Dr

Windsor Holden said there will always be a market for some form of premium TV service on

the mobile handset and will broadcast TV in many likely to consist simply of the free-to-air

terrestrial signals, the gap in the market is likely to be filled by streamed video-on demand

service over the 3G network.

In other hand, mobile broadcasting has disadvantages. Usually mobile terminal have limited

capabilities compared to fixed terminals. This is mainly ascribes to portability considerations,

which lead to small displays, low power processor and limited storage. Capable limitations

implicate very strict requirements that only a restricted set of technologies. The wireless

bandwidth has limitation but the wireless network is fully deployed that wireless link

bandwidth becomes broad enough to accommodate high definition quality video services.

The most significant problem of the mobile broadcasting is that consumer need for watching

TV program on the go is not so high. This is mainly because there is limited time for

enjoying visual services on the go.

Problems

However, mobile broadcasting network face some problems which are mobile broadcast

networks do not offer a two-way delivery system. Similar to traditional radio and TV, users

do not interact directly with the operator for activities. This is where the use of 3G networks

as a return path for interactive data applications plays a pivotal role. Besides that, the

broadcast industry faces a decisive challenge in personalizing content and segmenting

channels towards a still more fragmented market that apart from digital TV and radio must be

accessed through mobile terminal.

COMMUNICATION PRINCIPLES Page 2

Page 3: MOBILE BROADCASTING

Objective

In this paper, we have introduced about “Mobile Broadcasting” for future Malaysian

communication. There are huge potential of this technology in Malaysia. By using this

technology, it will make people work become easier especially who needs faster information

(engineer, businessman, etc). In addition, this technology will produce employment

opportunities such as communication engineer, technician etc. Besides that, this technology

also will produce a business opportunities by providing the coverage and sales devices.

Scope

The scope of this paper is to provide knowledge about Mobile Broadcasting and its potential

use in Malaysia.

Outline the mobile broadcasting system

Some technical items such as transmission, multiplexing, coding scheme, access

control, receiver and operational guide line for the terrestrial digital broadcasting system and

the satellite digital broadcasting system are standardized. In July 1997, Technical

requirements on the satellite digital sound broadcasting system used in 2.6GHz frequency

band was approved by Telecommunication Technology Council of MPT (Ministry of Posts

and Telecommunications) in Japan.

The frequency band used in the mobile broadcasting system is the S band (2.630-

2.655GHz) which was allocated to the Mobile Satellite Broadcasting System for World

Administrative Radio Conference held in 1992. In order to build the Mobile Broadcasting

System there are two problems which is to design and to develop the transmission system to

operate well in the multi-path radio environment. Secondly, is to produce the spacecraft with

large Equivalent Isotropic Radiation Power (EIRP) in order for users who can easily receive

the broadcasting signal with Carrier to Noise Ratio (C/N) using a small receiving terminal

and small receiving antennas.

To curb the problem, the new broadcasting transmission scheme using Code Division

Multiplex (CDM) was develop. The system consists of the larger sized spacecraft (MBSAT)

with large EIRP. The large deploy able antenna and terrestrial gap-fillers which are

distributed in the shadow regions of the blocked from high building and others obstacles.

COMMUNICATION PRINCIPLES Page 3

Page 4: MOBILE BROADCASTING

Figure 1: Mobile Broadcasting System

Transmission system and technologies

There are some technical issues on the transmission system were investigated for

providing mobile broadcasting services with high transmission quality. Basic requirements of

this system are:

Mobile users (receiving terminal) can receive mixed signal with signals from satellite

and signal from gap-fillers

Receiving terminal has desired C/N in multi-path radio wave environment

On board power amplifier in satellite has high efficiency with less signal distortion

(by minimum back-off level)

Providing of some functions to receive broadcasting signal by using a small mobile

receiver is feasible by making LSI.

As a result, a broadcasting system with Code Division Multiplex (CDM) scheme was

developed. Transmission system parameters are shown in table 1.

Center Frequency 2642.5MHz

COMMUNICATION PRINCIPLES Page 4

Page 5: MOBILE BROADCASTING

Bandwidth 25MHz

Modulation/ multiplexing CDM

Transmission rate 256kbps/code

Spreading code Wash code & M-sequence

Error correction code Convolution & Reed-Solomon (204 188)

Interleaver Bite Interleaver : Convolutinal

Bit Interleaver : Convolutional Interleaver with 3

segmental grouping

Baseband Multiplexing MPEG-2 Systems

Audio Coding MPEG-2 AAC+SBR

Video Coding MPEG-4 Simple Profile

Table 1: Transmission System Parameters of Mobile Broadcasting

Two frequencies are used to transmit the CDM signal and the Time Division

Multiplexing (TDM) signal respectively. The CDM signal is converted frequency from Ku-

band to S-band (2.6GHz) by the transponder on MBSAT and is transmitted to mobile users

directly. On the other hand, the TDM signal is converted from 14GHz-band to 12GHz-band

on MBSAT and is transmitted to gap-fillers on the ground. Gap-fillers distributed on the

ground receive the TDM signal with 12GHz frequency band and convert to CDM signal with

frequency of S-band (2.6GH). And then, CDM signal is transmitted to mobile users.

The feature of the conversion from TDM (14GHz) signal to CDM (2.6GHz) signal is to be

obtained more C/N compared with a simple frequency conversion such as a conversion from

CDM (14GHz) signal to CDM (2.6GHz) signal. Simple repeaters which amplify the CDM

(2.6GHz) signal from MBSAT are used in small service coverage areas.

COMMUNICATION PRINCIPLES Page 5

Page 6: MOBILE BROADCASTING

a) Gap-Filler (regenerated Repeater) b) Gap-Filler (Repeater)

Figure 2: Transmission System of Gap-Filler

Multimedia Transmission Technologies

The mobile broadcasting transmission system provides not only sound such as speech

and music but also provides video with high quality and data. The audio coding method

includes the Spectral Band Replication (SBR) processing to improve quality at low bit rate

such as speech. As a result, monaural, stereo and dual monaural mode audio at bit rate up to

144 kbps are coded with high quality. As for video coding scheme,MPEG-4 simple profile

is used and can transmit high quality pictures with maximum bit-rate of 384kbps and

maximum frame- rate of 15 frames per second. The functions of multiplexing and de-

multiplexing of coding signal are done by using MPEG-2 Systems.

Broadcasting Centre

The functions of broadcasting centre as production and organization of broadcasting

programs, encoding for source information, multiplexing and modulation to transmit CDM

signals and TDM. The centre consists of the management system for program

information, the management system for customer, the program transmission system, the

PSI/SI (Program Specific Information/Service Information) transmission system, the

conditional access system, the key management system, the encoding and multiplexing

system for video and audio,the TDM/CDM modulation system and the antenna/transmitter.

M signals toward MBSAT and managements of some information for customer.

COMMUNICATION PRINCIPLES Page 6

Page 7: MOBILE BROADCASTING

Figure 3: Function Block of the Mobile Broadcasting Centre

Figure 4: Broadcasting Centre

Recent Major Development Associated With Mobile Broadcasting

As a users and customers, we definitely wants to use the consumer friendly multimedia

applications for Mobile TV, video store and forward and interactive voting and more based

on the 3rd Generation Partnership Project (3GPP) Integrated Mobile Broadcast (IMB). IMB

is a technology-based mobile braodcasting developed by many leading companies at this

time. IPWireless, a pioneer in developing key enabling technology, announced today that the

COMMUNICATION PRINCIPLES Page 7

Page 8: MOBILE BROADCASTING

IMB has been working with Streamezzo for development and will demonstrate the various

IMB applications on the latest popular smartphones and tablets at IBC 2010 in the Amdocs

Booth M 152, Hall 9. 

“IMB has the potential to deliver the multimedia experience consumers want at an economic

model that makes sense for operators. Streamezzo and IPWireless bring advanced

application features that enable service providers to move beyond Mobile TV and offer

innovative and intelligent new broadcast services that will lead to an enhanced consumer

experience”, said Olivier Avaro, Amdocs Hub Vice President of Applications. (Posted

September 9, 2010 by ipwireless.com).

In addition, on Thursday, 24th June 2010, intomobile.com posted, three top UK providers

which are Orange, O2 and Vodafone is set for the conference Integrated Mobile Broadcast

(IMB) technology, which can be used for commercial mobile TV service. Pilot will begin in

October and last for three months in central London and Slough, with the idea to test how

mobile broadcast services can be used by the network infrastructure sharing.

“It is too soon to say when IMB-based services will be available commercially. However,

once IMB is ready to be rolled out, I expects to see the technology built into smartphones and

tablet PCs. Besides radio and TV, IMB can also be used for content downloads.”, according

to Yves Bellégo, director of technical and network strategy at Orange.

For users, the adoption of IMB will mean better picture quality compared to TV streamed

over existing 3G networks. It also lets operators offer more channels, according to

IPWireless, which develops chipsets and software for IMB and together with Ericsson, is

providing the equipment for the trial.

On July 2010 at San Francisco, IPWireless and Huawei, a leader in providing next-

generation telecommunications network solutions for operators around the world announced

that the two companies have signed a co-operation agreement with respect to the production

of each party’s Integrated Mobile Broadcast (IMB) technology. This co-operation will

include interoperability testing (IOT) and service provider trials. These ground-breaking

interoperability tests will assure operators that they can confidently source IMB equipment

from multiple vendors and assure handset manufacturers that their devices will be fully

compatible with all IMB networks.

COMMUNICATION PRINCIPLES Page 8

Page 9: MOBILE BROADCASTING

What is Integrated Mobile Broadcast (IMB)

Integrated Mobile Broadcast (IMB) was defined in the 3GPP release 8 standards, and was

recently endorsed by the GSMA as their preferred method for the efficient delivery of

broadcast services. TDD uses the same channel to alternately send and receive data, and lets

the operator configure the network to use the available spectrum for sending data to the

subscriber, which a good fit for broadcast services. That compares to Frequency Division

Duplex (FDD) which is used by most current 3G networks and sends data to and from the

subscriber using separate channels, and doesn't allow the same flexibility. However, the

amount of spectrum each operator has for TDD services is so small that they have to work

together in order to have enough to deliver broadcast TV services. Operators can use IMB

within a spectrum band that, although already allocated to them in connection with many 3G

licenses, has hitherto been unused due to the lack of an appropriate technology.

IMB is capable of streaming live video, and broadcasting and storing popular content on the

device for later consumption – both resulting in significant offloading of data intensive traffic

from existing 3G unicast networks and an improved customer experience.  The rich

multimedia client features a highly intuitive electronic program guide (EPG), channel grid

and embedded video player for live TV viewing and video recording. All of the IMB

applications can be quickly, effortlessly and cost-effectively adapted to support all major

mobile OSs and different mobile device types including smartphones, tablets and e-readers.

Below are the Commercial Development Parameters for Mobile Broadcasting

Demand factors

This technology is high demands among people because people would be able to

assess television programme or any live broadcast anywhere.

Younger users and new generation demands because the idea is attractive for this kind

of technology to be accomplished is proven.

Companies that offer the service in Malaysia are WiMAX technologies, Axiata Group

Berhad, DiGi Telecommunications, Maxis Communications Berhad, Telekom

Malaysia Berhad, U Mobile Sdn Bhd and others. MEASAT Broadcast Network

Systems Sdn Bhd or Astro also provides this service.

COMMUNICATION PRINCIPLES Page 9

Page 10: MOBILE BROADCASTING

General Constraints

Variety type and wide usage of mobile broadcast could cause congestion in network

traffic because 3G networks are finite and in some certain circumstances

General constraints that mostly known is the limited coverage and also limited 3G

accesses in Malaysia.

When 3G usage with same network increase, the quality and speed will be quite slow

for the average user. Many service providers in Europe are already experiencing

network slowdown and degradation in quality due to increasing mobile usage.

Mobile broadcast services require a monthly subscription and it is quite expensive

The high-speed data services that make in 3G, especially video and SMS traffic,

consume enormous network capacity. Video requires a lot of spectrum because 3G

networks, also called unicast networks, offer a dedicated two-way communication

channel with users. Unicast networks send separate signals to respond to each

individual request made by users. With each unicast signal the broadcasting

transmitter sends, the overall quality and speed of the network decreases. 

3G network can only be accessed in big cities and certain areas such as developing

states in Malaysia. Limited access of 3G causes a stumble in providing this mobile

broadcast.

Competing technologies

Linear broadcast is one of the competitors to mobile broadcast technologies if the

monthly subscription of mobile broadcast is expensive or the quality of the service is

bad. Besides, the coverage of 3G network in Malaysia is still limited and only

available in certain area.

4G also the fourth generation of cellular wireless standards. It is a successor to 3G and

more advance than 3G network. It is advance in the fundamental nature of the service,

non-backwards compatible transmission technology, and new frequency bands

5th generation mobile networks or 5th generation wireless systems is another

competitors but still used in some research papers and projects to denote the next

major phase of mobile telecommunications standards beyond the upcoming 4G

standards (expected to be finalized between approximately 2011 and 2013).

Regulatory Factors

COMMUNICATION PRINCIPLES Page 10

Page 11: MOBILE BROADCASTING

Commercial mobile broadcast services need a license from CMA. This requires to

working with each country’s regulatory authority and government agencies. Operators

should lobby for technology-neutral regulatory policies and allocation of spectrum

suitable for broadcast mobile TV.

For foreign companies, it is difficult to obtain the license to acquire spectrum for

commercial mobile broadcast services because the policy of government to give the

license to companies that owned by local shareholders.

Referring to Malaysian Communications and Multimedia Commission (the MCMC),

All licensees under the CMA must be companies incorporated in Malaysia, and the

equity structure of all individual licensees must comply with relevant Malaysian

foreign investment restrictions.

Why this technology important for Malaysia to develop/acquire?

The mobile broadcasting is synonym to point-to-multipoint (PTM) communications where

the data packets are simultaneously transmitted from a single source to multiple destinations.

The term broadcast refers to the ability to deliver all content to all users. For examples, radio

and TV services which are broadcasted over the air (either terrestrial or via satellite) and over

the cable networks. This technology ensures the efficient coverage whether in urban or dense

areas because the satellite transmissions provide coverage in all areas where network would

be too expensive to deploy.

There is several importance of mobile broadcast:

The mobile operators of the mobile broadcast can retain established the business

models. Current service such ad mobile TV will greatly benefit from capacity-

boosting effect of mobile broadcast. Sometimes, they are stimulating the development

of new, mobile, mass-media services.

It will enable operators to provide a full triple-play service offering (telephone,

Internet and TV) for mobile handheld devices in a cost effective way over a common

service and network infrastructure.

Mobile broadcasting can be used by many people:

- Businesses - Professionals

- Institutions - Individuals

- Bars & Restaurants - Service Companies

COMMUNICATION PRINCIPLES Page 11

Page 12: MOBILE BROADCASTING

- Special Events - Web-based Businesses

- Communities - Churches, Schools

Mobile Broadcasting is a tool for our mobile generation. It is a timely service that is

ripe and ready to meet the needs of a mobile marketplace that is booming in reach,

value and opportunities.

Mobile Broadcasting can be used to send important notices, special announcements,

event calendars, sales invitations, promo offers, product intros, discount deals and

much more.

Another uses:

- Real Estate Listings - General Business Info

- Professional Bios - Schedules

- Sponsored Content - Discount Coupons

- Menu specials - Special of the Days

The mobile broadcasting transmission is not only provides sound such as music but

has provides video with high quality and data.

Mobile Broadcasting allows more efficient use of 3G bandwidth. Avoid the need to

load 3G bandwidth for video streaming so as to preserve bandwidth for mobile

broadband services.

Who are the major players of mobile broadcasting?

1. Celcom Axiata Berhad

COMMUNICATION PRINCIPLES Page 12

Page 13: MOBILE BROADCASTING

Celcom Axiata Berhad is the oldest mobile telecommunications company in

Malaysia. Celcom is one of a member of the Axiata group of companies. It

successfully introduced mobile telephony in Malaysia through its ART-900

(Automatic Radio Telephone) service, using first generation (analogue) ETACS

(Extended Total Access Communication System) specifications of the United

Kingdom, a derivative of the US-AMPS (Advanced Mobile Phone System)

technology.

The ETACS ART-900 was started using the prefix "010". Celcom now uses the

dialling prefix identifier of "013" and "019" and offer digital GSM (Groupe Speciale

Mobile), an originally European standard, now largely a world standard for mobile

communications. The original frequency band for GSM is 900 MHz, and was soon

extended to 1800 MHz to cater for a much wider bandwidth requirements.

Through the Mobile Numbering Portability by the Malaysian Communications and

Multimedia Commission, CELCOM also provides Virtual Mobile Operator services.

Celcom also provides rural communications services using CDMA Technology and

Satellite Phone.

2. Telekom Malaysia Berhad

Telekom Malaysia Berhad is the largest telecommunication company in

Malaysia. It has a monopoly on the fixed line network and has a considerable

market share of the mobile communications market after its acquisition of

Celcom and merging with its mobile operation arm, TMTouch.

TM has an internet service provider subsidiary (TM Net) offering narrowband

and broadband connectivity. Broadband connectivity is through DSL under

TM Net's Streamyx brand. Due to its near monopoly of the last mile

connections, TM Net is now the sole DSL broadband provider in the country.

Telekom Malaysia officially changed its global brand from Telekom Malaysia

to TM in April 2005.

COMMUNICATION PRINCIPLES Page 13

Page 14: MOBILE BROADCASTING

Telekom Malaysia Berhad (TM), is one of the largest listed companies on

Bursa Malaysia with an operating revenue of more than RM16 billion] and

total asset over RM41.8 billion. TM is a government-linked company,

reporting government shareholdings of over 36%. Of the remaining shares,

less than 4% are held by non-bumiputera Malaysians, the racial distinction

being an example of the government's affirmative action policy.

3. Maxis Communications Berhad

• Maxis Communications Berhad is a leading mobile phone service provider in

Malaysia. It was started in the year 1995.

• Maxis provides a variety of mobile communication products and services.

They offer prepaid call plans, monthly subscription plans, global roaming,

MMS, WAP (over both GSM and GPRS), Residential Fixed Line services,

Broadband Internet plans, and as of early 2005, 3G services to both prepaid

and postpaid subscription customers.

• For business customers, Maxis offer VSAT services (satellite based

communications) and BlackBerry based mobile services besides regular

services. Maxis also provides an online Music store for its customers to

download multimedia content.

• Maxis most popular service is its prepaid brand Hotlink, which currently

serves over 8 million customers in Malaysia. They are currently heavily

promoting a new IDD 132 service, which offers discounted calls to landlines

in selected countries, at a rate of 20 sen (roughly 6 US cents) per minute which

is, at certain times for many subscribers, even cheaper than a local call.

4. DiGi Telecommunications

COMMUNICATION PRINCIPLES Page 14

Page 15: MOBILE BROADCASTING

DiGi Telecommunications is a mobile service provider in Malaysia. It is owned in

majority by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the

first telco in Malaysia to launch and operate a fully digital cellular network.

DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication

services. These services include voice under their prepaid plans & postpaid plans,

SMS, data plans and services, international roaming, international calling card and

WAP services.

They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia in

14 May 2004. DiGi primarily uses the GSM1800 band with the network code of

50216.

DiGi is listed on the Bursa Malaysia under the Infrastructure category.

It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and

"0149", although with the implementation of Mobile number portability mandated by

the Malaysian government this does not apply to subscribers who switched from their

old mobile service provider over to DiGi.

5. U Mobile Sdn Bhd

U Mobile Sdn Bhd is Malaysia’s newest 3G service provider and was founded in

1998 as MiTV Networks Sdn Bhd. U Mobile is a wholly owned subsidiary of U

Television Sdn Bhd which was formerly known as U Telecom Media Holdings Sdn

Bhd and MiTV Corporation Sdn Bhd.

COMMUNICATION PRINCIPLES Page 15

Page 16: MOBILE BROADCASTING

Utilising the 018 prefix allocated to the organisation by the Malaysian

Communications and Multimedia Commission (MCMC) , U Mobile seeks to enrich

the lives of consumers by making communication, entertainment and information

easily accessible through advance technology via one convenient, ubiquitous

platform.

In addition to offering mobile telephony and mobile data, U Mobile intends to be

Malaysia’s first ever true mobile TV service provider with its Mobile LiveTV service

that utilises internationally accepted Digital Video Broadcast – Handheld (DVB-H)

technology. U Mobile targets to commence its mobile service and Mobile LiveTV

user trial before the end of 2007.

Based on Bloomberg's feed, KT Freetel, one of U Mobile's foreign investor, has

announced that it is selling its 16.5% stake (62.6 million shares) to U Mobile’s major

shareholder.

U Television Sdn. Bhd.

U Television Sdn. Bhd. known as U Telecom Media Holdings Sdn. Bhd. and MiTV

Corporation Sdn. Bhd) is Malaysia's third pay television operator. It was launched in

September 2005 after having obtained all the necessary approvals from the censorship

board on its broadcast contents. The company initially offered 40 channels from

content providers worldwide.

U television also owns a mobile phone operator called U Mobile.

One of U television's great at is that it utilises an internet protocol over UHF-based

transmission system. Subscribers are required to install a standard UHF television

antenna as opposed to a satellite dish to receive broadcasts. U television is therefore

able to broadcast even during inclement weather.

INTERNET SERVICE PROVIDER

COMMUNICATION PRINCIPLES Page 16

Page 17: MOBILE BROADCASTING

1. Jaring Communications Sdn Bhd

JARING (Jaring Communications Sdn Bhd) is a Malaysian internet service

provider based in Technology Park Malaysia (TPM). It was the first internet

service provider in the country and was formerly owned by MIMOS Berhad.

The word JARING was derived from Joint Advanced Research Integrated

Networking.

2. MIMOS BERHAD

MIMOS Berhad (Malaysian Institute Of Microelectronic Systems) is a strategic

agency under purview of the Malaysian Ministry of Science, Technology and

Innovation (MOSTI). MIMOS mission is to pioneer information and

communication technologies (ICT) to grow globally competitive indigenous

industries.

The company is formerly known as The Malaysian Institute of Microelectronic

Systems and was founded in 1985.

MIMOS’ robust technology platforms provide local companies - who are

MIMOS’ technology recipients - with a speedy time-to-market and price elasticity

to position themselves globally. With the Intellectual Property (IP) that MIMOS

has generated, we would also be able to reposition Malaysia’s indigenous

industries to play in niche markets globally.

3. PersiaSYS Sdn. Bhd

COMMUNICATION PRINCIPLES Page 17

Page 18: MOBILE BROADCASTING

PersiaSYS Sdn. Bhd. is specialized in Telecommunication and IT Solutions since

2004. With good experience in Cable and Wireless communication has implemented

an Internet service in Malaysia, it has also developed and implemented a Wireless

Early Warning system for North-South highway in Malaysia.

PersiaSYS is offering high quality Internet service in Klang Valey, Malaysia at speed

up to 10MB for residential and business users. It also provide VoIP Services for

global usage.

Major clients and partners are Plus Berhad, Dell, Microsoft, Genting Malaysia,

Kaspersky and ESET.

4. Packet One Networks

Packet One Networks (P1) is a Malaysian converged telecommunications, broadband

and Wimax service provider. The company was founded in 2002 and is a subsidiary

of Green Packet Berhad.

In March 2007, P1 was one of four companies awarded 2.3 GHz spectrum licenses

by the Malaysian Government to deploy WiMAX services throughout Malaysia. In

August 2008, P1 became the first company to launch commercial WiMAX services in

Malaysia

5. Nasionet

COMMUNICATION PRINCIPLES Page 18

Page 19: MOBILE BROADCASTING

NASIONET is a pioneer in the online prepaid industry where we sell a wide array of

telecommunication products and at the same time provide you with the best discount

and rates on international calls & domestic long distance calling cards and cell phone

recharge PINs.

Nasionet collaboration with Comfi.com - a leading Internet communication company

based in Boston Massachusetts, NASIONET has become a major Comfi.com

distributor in the online prepaid industry providing you with an online platform where

you can securely and conveniently purchase calling cards, phone cards, VoIP call

products, recharge PINs and the rest of our product range for you to choose under a

single place.

Along with the highest quality service and low rates for many destinations, the card

gives you many handy VoIP features such as PC to Phone, Web Call, PDA Call, SMS

Call, Click to Call, Prepaid Conference Calls, Personal USA Toll Free Number, Call

USA Toll-Free Numbers From Overseas and many more to come where most of our

competitors are hardly catching up.

6. deConnexion

deConneXion is the service launched by Danawa Resources Sdn Bhd., Internet

Service Privider licensed by the Malaysian Communication & Multimedia

Commission (MCMC). Danawa holds nationwide ASP, NFP & NSP license for the

building of telecommunication infrastructure and services.

COMMUNICATION PRINCIPLES Page 19

Page 20: MOBILE BROADCASTING

Danawa also involved in ICT Education. In partnership with the University of

Cambridge, UK, Danawa provides ICT Starters Program for elementary school

children.

7. TIME dotcom Berhad

TIME dotCom Berhad, Malaysia’s alternative fixed-line telecommunications solution

provider, is a public listed company, listed on the Main Market of Bursa Malaysia

since 2001. Incorporated in 1996 as TIME Telecommunications Holdings Berhad, it

became TIME dotCom Berhad in 2000.

Licensed under the Malaysian Communications and Multimedia Act 1998, TIME

dotCom's full suite of telecommunication licenses has enabled the TIME dotCom

group to operate and offer its services, ranging from voice and data communications

to broadband Internet, satellite connectivity, private networks, as well as other IT and

communication solutions.

Other internet providers are Maxis Communication and AMAX.

SATELLITE SERVICE

Astro is Malaysian direct broadcast satellite (DBS) pay television service. It transmits

digital satellite television and radio to households in Malaysia & Brunei. The name

Astro is an acronym for All-Asian Satellite Television and Radio Operator.

COMMUNICATION PRINCIPLES Page 20

Page 21: MOBILE BROADCASTING

Astro is owned and operated by MEASAT Broadcast Network Systems, a wholly-

owned subsidiary of Astro All Asia Networks plc. Astro was de-listed from the Main

Market of Bursa Malaysia Securities Berhad on 14 June 2010, following a successful

take-over offer by Astro Holdings Sdn Bhd, a company owned by Usaha Tegas Sdn

Bhd its affiliates, and Khazanah Nasional Berhad. It has operations at All Asia

Broadcast Centre located in Bukit Jalil, Kuala Lumpur, Malaysia and Measat in

Cyberjaya.

In addition to serving consumers in households, Astro has substantial coverage in

commercial establishments such as bars, restaurants, hotels, dorms, and hospitals.

Since 2008, the Astro has been offering a video streaming service to mobile phone

users throughout the country (Astro Mobile TV).

TELEVISION SERVICE PROVIDER

For television broadcast in Malaysia there are six channel free-to-airs. The channels are

RTM1 Ntv7

RTM 2 8TV

TV3 TV9

Conclusion

COMMUNICATION PRINCIPLES Page 21

Page 22: MOBILE BROADCASTING

The purpose of this report is to disclose information about the mobile broadcast to the

people of Malaysia as it is suitable to be developed in Malaysia. This study also provides

information on the latest technology in the world of broadcasting and the company who lead

this technology. Through this study, we found lot of benefits to be obtained if the technology

is developed and it is a profitable business investment if the venture. Mobile broadcasting is

also very fast and easy when compared with other technologies because mobile broadcasting

is not a two-way delivery system. It’s only receiving the information from broadcaster.

Although its use in Malaysia is still not widespread due to the lack of information

about it, but it still received a positive response from users who tried it before. This can be

proved by a significant increase in Asia in the use of mobile broadcasting. This technology

will give a lot of benefit to the user especially for those who need a lot of information such as

businessman, engineer, politician and other because with mobile broadcasting they with

always update with latest news and information. Lastly, the researcher should a lot of

investigation about this technology for future benefit.

Reference

http://www.ictregulationtoolkit.org/en/Section.1955.html

http://www.ist-daidalos.org/daten/events/05-10-19-ws/slides/S1-2_Illgner.pdf

http://www.ericsson.com/ericsson/corpinfo/publications/review/2005_01/files/

2005015.pdf

http://www.textcomedia.com/content/mobile-broadcasting-service

http://www.pcworld.com/businesscenter/article/199491/ uk_operators_join_forces_to_trial_new_mobile_tv_technology.html

http://www.ipwireless.com/news

http://www.fiercemobilecontent.com/press-releases/ipwireless-partners-streamezzo-

develop-integrated-mobile-broadcast-imb-applications-w

http://www.pcworld.com/businesscenter/article/199491/

uk_operators_join_forces_to_trial_new_mobile_tv_technology.html

COMMUNICATION PRINCIPLES Page 22